Monica Castillo Email & Phone Number

New York, Us

New York, Us

Spearheaded end-to-end execution of RFPs and branded content campaigns across the MTV, VH1, and CMT channels, including pitching and ideation, leading client and internal calls, and managing deliverable timelines.• Constructed strategic partnerships that delivered against Paramount Sales priorities and client KPIs:• Executed a strategic multi-platform partnership for Applebee’s anchored in CMT Artists of the Year inclusive of linear sponsorship, in-show integration into Hot 20 Countdown, and talent-led branded content, resulting in 8% over-delivery on campaign guarantees• Introduced new social innovation via TikTok for multi-year RuPaul’s Drag Race sponsor, Olay Body, growing the brand’s scatter investment by 25% vs the year prior• Mentored the day-to-day responsibilities and career development of the team’s Coordinator

• Freelance producer/director for virtual events. • Artist management including marketing materials, press outreach and materials, artist branding, and social strategies.• Skilled at organizing niche events such as musical theater cabarets.• Adept at formulating dynamic show flows and seamless show calling.• Additional skills include basic graphic design and video editing.• Primary platform used is Streamyard.

New York, Ny, Us

Successfully facilitated day-to-day operations for a live B2B event series, switching to virtual during the pandemic.• Advised telecom C-suite executives regarding brand and marketing strategies for successful event execution• Enforced tight project deadlines to produce pre-recorded content, event strategies, email marketing communications, marketing campaigns, social posts, curated watch kits, and custom virtual platforms• Tracked multiple $1.5M+ budgets for senior management

Norwalk, Ct, Us

Undertook a portfolio of 15+ pop culture and e-sports sponsorship accounts totaling $2M in sales across 8+ events annually, while ensuring continuous client satisfaction through results that delivered impact at scale.• Creatively drove business growth through customer acquisition while generating $135K in incremental sales revenue• Launched a high-profile annual event resulting in 7M+ media impressions with $126K in incremental sales revenue• Developed an innovative social strategy that increased the company’s overall impressions by 15%• Events ReedPop organizes include New York Comic Con, PAX (West, East, South, and Unplugged), Emerald City Comic Con, C2E2, ComplexCon, Keystone Comic Con, Supercon, Star Wars Celebration, and BookCon.

Los Angeles, Ca, Us

Directly supported the head of music brand partnerships to curate inventive tour and artist sponsorships• Strategically managed and routed communication between sales teams, artist teams, and Fortune 500 clients• Ideated, designed, contracted, and facilitated brand partnership pitches for CAA's Music Touring roster• Gift Bags Co-Chair for the annual CAA Young New York Party• Board Member of the CAA Forward NYC Women's group• Managed and mentored departmental interns

New York, Ny, Us

• Collaborated in screening the music for the programs MTV True Life and Catfish.• Tracked, labeled, and categorized incoming music catalogs from Music Publishers.• Organized and reviewed cue sheets for each episode.

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• Facilitated press events for clients such as Bruno Mars and Ed Sheeran.• Built and maintained press lists, press pickup reports, and impression reports.

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• Tracked worldwide licensing requests for film, theater, and merchandise.• Identified performance right organizations for new client registration.

New York, New York, Us

• Intern for Ad & Video Game Licensing in the Strategic Marketing department.• Maintained topical playlists for the team’s use in daily outreach.• Created practice pitches and received feedback from SVP.

• Managed all general office tasks including phones and expenses.• Developed filing system and set procedures for maintaining records.

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• Contributed to the execution of press campaigns for clients.• Drafted press releases, campaign summaries, and contest pitches

Los Angeles, Ca, Us

• Closely worked with SVP of the department.• Generated one sheets and wrap up reports for internal and external use.• Conducted research on talent competitors and industry trends.• Facilitated in-house events such as press days and signings.• Edited a newsletter detailing departmental and industry news for company-wide distribution.• Helped assemble release notices to be distributed company-wide.• Provided back up support for the assistant while training to serve as a temp when the department needed.

Santa Monica, California, Us

• Researched and created profiles on unsigned artists.• Cold-called and compiled feedback from vendors regarding artist sales.• Collected, analyzed, and distributed weekly Mediabase and Soundscan results.• Distributed artist materials to key members of the A&R staff.

M.A., Music Business

B.A., English And American Literature; Music; Dramatic Literature, Cinema Studies & Practical Theatre