Monica C. Email & Phone Number

Los Angeles, Ca, Us

Los Angeles Metropolitan Area

-Defines the consistent look and feel of Torrid brand styling and photography direction through campaign and e-commerce styling, e-commerce studio photography, campaign photo art direction and video production for social media- Produces globally leveraged content (campaigns, studio, website) and informs styling across categories, including apparel, active, lingerie/foundations and accessories- Advocates for on-brand, inclusive model casting and innovative photographer selection- Partners with Public Relations team recommending brand appropriate social influencers, celebrity and entertainment partnerships- Develops and streamlines creative team processes, identifying efficiencies, implementing solutions and removing project roadblocks- Possesses a deep knowledge of photography and fashion history- Passionate about fashion trends, brands, styling, product and content creation

Los Angeles Metropolitan Area

- Collaborates with Creative, Design, Merchandising Leadership and the CEO to develop and execute a consistent brand style direction, applying it to all levels of the creative execution, from editorial, to e-commerce and social media- Participates in cross functional collaborations on a daily basis, connecting with the Design, Merchandising, Creative, Integrated Marketing, Visual Merchandising, Public Relations and Project Management teams to ensure that successful product stories are told through the styling- Elevates Torrid’s position in styling and enhances conversion opportunities through best-in-class outfitting- Manages the Ecommerce Stylist ensuring that seasonal stories and the style identity of the brand are executed across all levels of communication- Manages the Photo Studio Sample Coordinator and partners with the Sample team to keep the styling closet up to date - Manages the organization of evergreen and carryover products, and the removal of items according to exit dates- Manages a roster of freelance talent who contribute to brand creative executions- Researches styling trends, sources styling props, and creates inspiration boards for seasonal executions- Advises on timelines, resources, and needs for creative projects

A design-focused consultancy specializing in creative services, digital design, project and vendor management for brand experience, retail marketing, visual merchandising, store design, corporate/PR showrooms, Shop-In-Shops (SIS), trade shows, and special events.- ELC/TOO FACED BEAUTY (California/Remote) - 2021 - 2022: Retail visual merchandising specialist for ELC/Too Faced brand's APAC region, including creative briefs, planograms, and project management- BIFL THE SERIES (California/Remote) - 2022: Art Director, Set Decoration Department for Season 2 of web series dramedy, BIFL on REVRY.TV- STUDIO BUTCH for CAST JEWELRY (Remote) - 2022: Art direction and consultation for visual merchandising concepts, prop inspiration/sourcing and fine jewelry displays- BUFFALO TRACE (Remote) - 2020: Budget and milestone planning for retail remodel and hospitality lounge- SAZERAC HOUSE (New Orleans/Remote) - 2019: Retail visual merchandising for branded gift shop, including design, space planning, planograms, and sourcing of display furnishings, fixtures, and props- LEAP, INC. (Remote) - 2019: Budget and milestone planning for retail remodel of two boutiques- L'OREAL/BIOLAGE (New York/Remote) - 2018: Store design and visual merchandising for new retail flagship concept- CORELE V (Vietnam/Remote) - 2016 - 2017: Branded flagship & SIS store design, retail experience and visual merchandising for international lingerie wholesaler and retailer- ANN TAYLOR (New York) - 2015: Concept design and creative development for retail windows- THE CHILDREN'S PLACE (New York) - 2014 - 2015: Creative Visual Merchandising Director, Windows & Corporate Showroom- THE CASHMERE SALE (New York) - 2015: Graphic design and signage for pop-up shop concept- REPUBLIC CLOTHING (New York) 2014 - 2015: Store design and visual merchandising for private label Shop-In-Shop (SIS)

- From a pool of ~2000 applicants, and on the basis of a written essay, a LinkedIn profile, and a resume, I was chosen by and matched with my first choice mentor, Pamela Adlon- Sessions included feedback on writing samples, guidance on storytelling and producing, attending a TV production meeting, a set visit during the production, and filming of the FX dramedy "Better Things." - Additional experiences included being interviewed for a Washington Post piece profiling Adlon and the show, "Better Things."

Greater New York City Area

- Directed all phases of creative work from concept through production for windows, retail environments, POS, and PR/special events- Met strategic business objectives by developing innovative and iconic design solutions for 1000+ free-standing Victoria’s Secret Stores- Developed brand design initiatives for Victoria Secret Swim, Sport, Beauty, Designer/Heritage Collection & Supermodel Essentials, via impactful, on-brand visual merchandising concepts and store environment design solutions- Actively contributed to a creative team culture of innovation, excellence, and accountability - Influenced Design, Marketing, Merchandising & Public Relations partners with brand-appropriate ideas relevant to business goals- Led mentoring and team-building of creative studio through feedback, to maintain consistent creative quality and innovation- Provided clear creative briefs, and helpful feedback to improve creative processes, and to keep work on budget and schedule- Prioritized work and resources based on short and long-term business needs and goals

New Jersey

- Conceived and designed monthly window and in-case displays, props, retail architecture and in-store environments for the top U.S. and international shop-in-shop (SIS) and retail locations - Designed and developed in-case display programs, corporate packaging, and product merchandising for wholesale U.S. and international locations, including Europe, China, Canada, and Latin America- Instituted product merchandising guidelines and processes, as well as developing visual merchandising style guide and calendar for wholesale and retail divisions- Designed environments and experiences for international trade shows (JCK, Baselworld), museum (Future Legends at Cooper Hewitt Design Museum), and charity events (Macy's Passport)

Greater New York City Area

- Developed targeted and on-trend product messages for field window displays- Responsible for designing window displays, selecting and styling merchandise- Designed, sourced, and managed the production of visual merchandising props- Managed quarterly PR showroom, seasonal window props, and fixtures budget- Conceived, designed, and managed the production of brand headquarter visual installations, including the PR showroom- Produced weekly windows style guide for field visual merchandising team- Produced weekly competitive shopping and retail visual merchandising trend research

San Francisco Bay Area

- Established focused product messaging, corporate styling and visual merchandising direction for field window displays- Produced customized product messaging and visual merchandising strategies to high-profile stores and special markets- Responsible for digital photography of all window presentations, and related brand copywriting for seasonal style guide- Partnered with corporate operations on the development of a Product Knowledge Guide

Greater Los Angeles Area

- Articulated image of individual celebrities and corporate advertising clients through on-brand selections of fashion and prop styling- Managed castings and fittings for catalog and commercial clients- Created and maintained relationships with designers, public relations agencies, retailers, studio services and prop house teams

California

- Managed selection of line art, logos, film stills, 3D character poses and computer-generated models for use in promotional materials, consumer packaged goods and film style guide- Reviewed and approved licensee product and promotional materials for character likeness, and legal copyright/trademark information- Responsible for quality control, refinement, and approval of licensed product development- Planned and led TOY STORY presentations and set visits to licensees, business partners, and domestic/international press

B.A., Foreign Languages And Literature

French and Italian language, literature, and art history

Credits Towards Bachelor Of Arts, Language, Literature, Art & Theater History

One year University of California Education Abroad Program with focus on full immersion in Italian language, literature, theater & art.