Backer HealthCare creates high-complexity Medical and scientific contents to support the digital transformation in Pharmaceutical, Medical Devices, Medical Supplies & Health-related companies.+ More than 18 years expertise in Pharma+ Science is our core, we understand hence we deliver high value medical contents+ We understand Medical Marketing goals, processes, strict regulatory framework… and digital transformation challenges+ We can handle scientific complexity and turn it into compelling storytelling to get the most of your medical brand to your audiences: HCPs, Patients, and other stakeholders.+ No randomness: we seize results using strong analytics in order to secure impact and maximize your marketing investment+ Rest assured, we support and we BACKER your strategy and execution with solid Medical-Marketing expertise.Let´s talk,Let's talk Science!

+7 años de experiencia en entrenamiento gerencial para Profesionales de Salud. Casi 20 años en la Industria Farmacéutica de LatAm, en posiciones de liderazgo de Negocios, Marketing y Ventas en varias multinacionales como Novartis, GSK (Glaxo Smith Kline), Galderma / Nestlé Skin Health, Essity Medical, entre otras, y liderando proyectos desde Backer HealthCare para empresas de Big Pharma y Life Sciences.Ha sido Directora Regional para Cono Sur y LatAm South Pacific, liderando la operación comercial para varios países de la región, para diversos sectores del área de Salud, como Pharma (Specialties y Primary Care), Dispositivos Médicos e Insumos Médicos.En los últimos años se ha enfocado en consultoría y entrenamiento con foco en Marketing y Emprendimiento Médico, en especial implementando proyectos relacionados con Transformación Digital, Omnicanalidad / MultiChannel y Redes Sociales, tanto para Laboratorios Farmacéuticos como para Clínicas y Sociedades Científicas; así como para diversos proyectos relacionados al área de Acceso y Patient Support (PSP).

Head of Classic & Established Products for Chile, Ecuador & Peru (Neurosciences, Allergy, Urology, Antibiotics & Dermatology), for Retail (pharmacies) and Institutional channels - Reshaped Portfolio strategy to minimize Covid impact, rebalancing priorities, funding & efforts, and optimizing HCPs communication towards new Virtual Reality, focused in multi-country projects; like HCPs seminars, Adherence Programs & eLearning implementation.

In charge of Fracture Management, Orthopedics, Compression & Kinesiology families • Chile & Distributors in South Countries • Public & Private Institutions, Distributors & Sanitary Shops - Created Strategic & Operational Brand Plan for 4 families in South Countries; including a Launch Plan in new segment; a Business Development Plan for Cast introduction in another country, a Segmentation Study for Sanitary Channel and the creation of a 100% local communication campaign.

Marketing Head for Dermatology & Medical Aesthetics for South Cone, for a wide portfolio in multiple life cycle stages (acne, rosacea, aesthetics & mature products)- Delivered sustained, double-digit growth in key brands, for ethical & aesthetics, above market (IQVIA, BI), getting leadership in acne market (Epiduo) & record sales in Chile, along with strong MS uptake in rosacea market (Soolantra). I evolved scientific events to international standard, including educational partnerships with Societies/Universities and optimized SF promotion focused on updated evidence

Marketing & Sales Head for Medical Aesthetic Business in ChileRelaunched the Medical Aesthetics BU, evolving from 5% of total company sales up to 12% and profit by +5pts, with sustained double digit growth YoY, enhancing competitiveness with solid commercial redefinition (pricing, vip agreements, cross-selling, policies & processes) along with premium-brand repositioning (added-values in scientific education, business consulting) and top customer service • Nominated for best Aesthetic Market LatAm (2015 & 2017).

BU head for Biologics, Transplants & Critical Care, leading Marketing & Sales for wide Specialty portfolio, in diverse life cycle stages (4 Biologics, Transplants & Critical Care) - Successful Pre-Marketing for 3 new biologics (Cosentix, Xolair CSU, Illaris) based on in-depth analysis of Pax. Journey, local Access framework & stakeholders value proposal. - Sustained, double digit growth in Transplants & Critical Care, achieving protocols update in main institutions. Certican growth ranked among top 10 worldwide; Cubicin growth rate ranked #1 in LatAm & #2 worldwide, 2013 • Awarded LatAm TX Best Practice, 2013

Product Manager for Transplants Portfolio (4 immunosuppressants) & Cubicin (Critical Care Antibiotics). Expertise in high cost, institutional therapies, hospital circuit.- Achieved leadership in Transplants (TX) market vs. Pfizer, 2010 • 1st. Product Manager in Novartis LatAm implementing virtual Visual Aids, 2011 • Excellence Award 2010, Vzla

Created Adherence Programs for Primary Care (CVM, Respi, CNS) & Patient Support Programs (PSP) for Specialties (Aclasta, Xolair), leveraging on enhanced Data Privacy processes and new CRM platforms.

► Marketing and Communications speaker / consultant for Medical Aesthetics ► Medical Writing ► Contents writer & proof-reading - Spanish