Monica Duprey Email & Phone Number

Los Angeles, California, United States

As a Senior Brand Strategist at RealPage Inc., a leading SaaS company, I drive impactful brand strategies that enhance market presence and customer engagement.Responsibilities:- Spearhead targeted discovery calls with high-profile clients and C-suite individuals to uncover deeper customer needs.- Craft robust brand architectures with consistent messaging across all touchpoints, documenting them in concise strategy briefs.- Leverage research expertise to identify growth opportunities and conduct comprehensive client audits.- Guide the creative team in the visual direction of branding and web projects, ensuring cohesion and impact through a keen eye for design principles and emerging trends.

Los Angeles, California, United States

As a Brand & Marketing Consultant at The Good Place Inc., I guided diverse clients across industries to achieve growth by crafting compelling brand narratives, launching innovative campaigns, and managing dynamic product/channel programs.Responsibilities:- Collaborated with clients, from startups to niche businesses, to develop tailored brand strategies and marketing initiatives.- Crafted powerful marketing materials fueled by data-driven insights to optimize ROI and measure impact effectively.- Orchestrated strategic digital marketing initiatives guided by meticulous KPI analysis to enhance brand visibility and drive sales growth.- Oversaw the development and execution of brand strategies for new and existing clients, ensuring alignment with business objectives and target audience preferences.Accomplishments:- Achieved a 45% increase in brand awareness and a 15% boost in sales for client Deer Tulum, leveraging a robust Shopify presence and strategic digital marketing initiatives guided by meticulous KPI analysis.- Directed the development and execution of a brand strategy for a new women-owned artisanal chocolate brand, resulting in a 30% increase in brand awareness within the first quarter.- Developed and executed integrated brand marketing campaigns for Silex, contributing to a 25% increase in brand awareness and a successful acquisition by a private venture capital firm.

Los Angeles

As the Brand Strategy Director at VSA Designs, I played a pivotal role in shaping our market dominance, crafting and executing visionary brand strategies that propelled our company to the forefront of the industry. From brainstorming sessions to implementation phases, I led a dynamic team in creating captivating narratives that deeply resonated with our audience, ensuring each interaction reflected our core values and distinctive identity.Responsibilities:- Led the development and execution of innovative brand strategies that fueled growth and set new standards for excellence.- Directed integrated digital and traditional marketing campaigns, orchestrating seamless experiences across various channels.- Spearheaded event planning initiatives, including impactful seasonal tradeshows that left a lasting impression on our audience.- Pioneered the launch of our e-commerce platform, extending our online presence revenue stream and global reach.- Fostered relationships with a network of brand ambassadors through developing an engaging influencer program.- Managed and motivated an exceptional in-house talent and external agency team, fostering collaboration and ensuring brand consistency at every touchpoint.Accomplishments:- Transformed our brand's resonance with consumers, achieving 35% increase compared to industry benchmarks.- Elevated brand awareness significantly, with a remarkable 25% increase and an astonishing 30% boost in engagement through innovative marketing strategies.- Established groundbreaking partnerships with industry leaders like Disney Consumer Goods and Nordstrom amplifying our brand presence and driving a remarkable 40% increase in overall consumer engagement.

Mexico City

As the Marketing Manager at VSA Designs, I drove the company's marketing efforts to new heights, implementing strategies that positioned us as a formidable force in the industry. With a focus on creativity and strategic thinking, I led a dedicated team in devising and executing campaigns that captured the essence of our brand and resonated with our target audience.Accomplishments:- Spearheaded comprehensive marketing strategies, driving substantial growth in line with company objectives.- Innovatively curated engaging content across diverse marketing channels, enhancing brand consistency and resonance.- Orchestrated impactful promotional events and tradeshows, elevating product visibility and fostering direct customer engagement.- Proactively identified market trends and opportunities through rigorous competitor analysis.- Facilitated seamless cross-functional collaboration for flawless execution of marketing initiatives.

Mexico City, Mexico

I managed the brand marketing lifecycle, including budget oversight and implementation of brand guidelines for luxury brands such as Etro, Emporio Armani, and Brunello Cuccinelli. My responsibilities included orchestrating press events, being a media liaison, and overseeing advertising spending to enhance brand visibility and messaging. Additionally, I led a team of visual merchandisers, overseeing window and in-store merchandising. I conducted workshops and training sessions for over 100 team members across these brands.Accomplishments:- Managed developing and activating initiatives for local brands within the portfolio, encompassingnew product development and consumer and shopper communications.- Assisted leadership in influencing global brand strategy and facilitated best practice sharing amongcountries.- Spearheaded the creation and deployment of a comprehensive company-wide training initiative tailored for the luxury division.- Leveraged expertise as a buyer for renowned brands such as Etro and Emporio Armani, orchestrating procurement trips to Milan to curate collections destined for the vibrant market of Mexico City.

Ma, Fashion Curation, Master Of Arts

My dissertation delved into the captivating synergy of fashion, music, and social change, examining Malick Sidibe's influential 1960s West.

Cours De Civilisation Française, French Studies

Bachelor'S Degree, Fashion Marketing

•Graduated Magna Cum Laude • Awarded "International Student Scholarship" for highest overall marks.