Monica Duran Email and Phone Number

Lecturer of these courses in the School of Communications: - Advertising Strategy Development- Writing for Account Management- The Business of Account Management- Advertising Campaigns capstone classCurriculum development and Lecturer of US Hispanic Consumer Insight Development course.Mentor to undergraduate studentsServe as liaison with the ANA's educational foundation, the AEF

I mentor the next generation of advertising professionals - from seasoned industry professionals to newcomers looking to break into the field.

Unlock growth for your business with my proven brand, shopper, and communication strategies. Partner with me to drive success for your agency, high-growth DTC brand or start-up through:- Strategic brand planning and multicultural marketing program ideation- Expertise in US Hispanic shopper marketing- Shopper marketing workshops and training- Marketing strategy and activation consultation- Qualitative and ethnographic research projectsAgency Clients: Sign Salad, The Mars Agency, Twin Oaks, Macias Group, Captura Group, Fluent360, Alma Agency, Puente Marketing, Boden Agency, Others Unlimited LLCManufacturer Clients: Florida Bottling Company, Fullei FreshBrand Clients: Anheuser-Busch: Bud LightBeam-Suntory: Tres Generaciones Tequila, Hornitos Tequila, On The Rocks (OTR) ready to drink alc/bev & Maker's MarkDairy Farmers of America: Cache Valley Cheese, La Vaquita CheeseKellogg's: Pringles, Cheez-It, PopTarts, Rice Krispies Treats, Frosted Flakes, Fruit Loops, Special K, Eggo General Mills: Cheerios, Cinnamon Toast Crunch, Yoplait, Pillsbury, Betty Crocker, Old El PasoBacardi: Tequila Cazadores Others: National Baseball Hall of Fame, Target, Tréseme, Nivea, Madera Residential, AARP Foundation, Infiniti, Blue Cross Blue Shield of NC, Kohl's

Elevate your team's expertise with my insights as an invited guest lecturer on multicultural marketing, shopper marketing, retail trends, and the power of social media on shopper marketing.

Created Thrive MD, an internet marketing affiliate platform that aimed to teach consumers 50+ how to monetize their skills online developing leads via organic and paid ads/presence on social media platforms. As a sub-set of ThriveMD, and in parallel, I owned and operated the Everything Store 1011, a dropshipping e-commerce store on Amazon, Shopify, Ebay, and Etsy, building organic and paid traffic from Facebook.Developed broad digital skills to drive conversion, including:- Social Media: Daily FB lives for a year covering e-commerce and entrepreneur topics; content was repurposed for YouTube- E-mail marketng: Weekly e-mail content creation. Topics included entrepreneurship, business start-ups, social media updates.- Copywriting: Wrote 2 e-books for new entrepreneurs, documenting my own journey- Lead Gen: Created and managed strategic lead generation funnels- Paid Social: FB ad creation with A/B testing & optimization; creation of look-alike audiences; Created and managed 3 Facebook business pages, 1 IG business page, driving traffic back to e-commerce stores

Shopper practice lead, retail strategist, internal expert, trainer, and team educator of shopper marketing best in class practices. I partnered with the agency business leads in developing shopper marketing strategic plans that become in-market activations and participated actively in new business pitches that had a shopper component / opportunity.Clients: Nestlé Purina Pet Care (Beneful & Dog Chow), General Mills (Yoplait, Box Tops for Education, Big G Cereals)

Strategic Shopper Marketing planning expertise across all clients with a specific focus on the Agency's CPG portfolio, helping to craft and create holistic programs, anchored in Brand, Shopper and Retailer needs.Courses/Training: Facebook BluePrint Geometry Global - Shopometry 2015

Strategic development and implementation of award winning multicultural shopper marketing programs at national and regional retailers in the mass, club, dollar, drug, and grocery channels. New Business pitch team.Clients: Kimberly-Clark, WrigleyBrands: Huggies, Pull-Ups, Kleenex, Scott, Kotex, Cottenelle, Poise, Depend; Orbit and Extra gum