Monica Davidson Email & Phone Number

Sherman Oaks, Ca, Us

• Consultant for multiple companies in various industries (Health, Technology, Media) to help build automation platforms, create brand-aligned emails, develop segmentation and nurtures, reporting dashboards, copywriting and digital marketing integration into demand campaigns.

Bellingham, Wa, Us

• Exceeded 2021 monthly goals by double digit growth, and exceeded year end email goal by over $1,000,000, while all demand exceeded goals by over $4,000,000• Daily monitoring of company revenue goals, take immediate action to make daily goals, with key focus on demand campaigns. • Leading Salesforce Marketing Cloud with ExactTarget integration, for all demand channels. • Manage daily operations of the email marketing channel for multiple lines of business. • Strategically manage and modify marketing calendar to maximize demand revenue to exceed daily, monthly and yearly goals. • Maximize MQLs through lead generation content based on behavioral, demographic, and product fit metrics with targeted email, nurture sequencing and personalization. • Work cross-functionally with creative & design, content and brand marketing, inbound & outbound sales teams, to identify relevant messaging, ground-level insight and directly manage sales and lead generation funnels for multiple channels. • Analyze and measure results and customer behavior to identify opportunities for upsells, cross-sell, increase in accounts, new customers, incremental revenue and increased retention.

Bellevue, Wa, Us

• Lead architect and manager for all outbound email communications beginning with email brief creation, segmentation, email design and development, to deployment and reporting.• Weekly report generation provided to the executive team with emphasis on hygiene, campaign accuracy and KPI relevancy.• Implemented triggered email campaign generation that brings in 30% of overall email revenue per month.• Work cross-functionally at a program management level with marketing, content, graphic design and digital marketing to ensure campaigns were in-sync across channels.• Implement new email technology such as interactive email, dynamic newsletters, deep-linking, live graphics and code enhancements like AMP.• Winner of the 2018 Best Campaign (Black Friday) from Cendyn Hospitality Cloud.

San Jose, California, Us

• Oversaw and executed 60+ active projects per month, supporting EMEA, APAC, LATAM and NA global projects which included: email blasts, landing pages, skeleton forms for microsites, multi-city events, trade shows, webinars, 3rd party webinar, nurture and operational programs.• Lead architect: Email HTML, segmentation, email nurture, landing pages, lead scoring, routing and lifecycle routing, lead syncing between Marketo and Salesforce, funnel acquisition and support.• Designed and developed 35+ email nurturing program to support key phases of the customer journey and upsell process.• Managed the marketing database including segmentation, contact acquisition, cleansed fields and data cleansing.• Marketing Web Developer for HTML, CSS, JavaScript, Marketo landing pages and emails.

San Jose, California, Us

• Managed internal intranet (IQ) through daily uploads of internal marketing tools and functionality for sales • Developed multiple web applications for stakeholder use such as a directory of all sales tools, videos and event footage. Built using HTML and JavaScript

• Studied/coded over 60+ hours a week in JavaScript, jQuery, server-side progamming, Sass, semantic HTML5/CSS3 and multiple JavaScript frameworks along with building multiple web and mobile applications• Took workshops in Python, Ruby on Rails and Swift for iOS

Renton, Washington, Us

• Managed top-grossing esthetician’s clientele by ensuring services were delivered promptly and precisely • Prioritized time-sensitive tasks and applied creative problem-solving skills while working in a fast-paced environment

• Built and maintained relationships with local and national media by delivering media drops, drafting and sending press releases, news pitches and more while securing media coverage in magazines and newspapers such as Vegas Magazine, Las Vegas Weekly, Luxury Las Vegas, Las Vegas Review Journal, The Sun and The Wall Street Journal

• Brought awareness to a low-key nonprofit through the use of social media and media outreach• Designed two online social media campaigns that drove traffic to social media accounts and helped build fan base• Filmed and edited videos to send to donors, volunteers and potential volunteers that showed the importance of volunteerism and equine therapy

• Wrote and distributed press releases to local media. Planned and coordinated summer auction event• Coordinated annual auction by deciding on vendor and drafting and negotiating contract. Event raised over $6,200 (6x estimated revenue)

Bachelor Of Arts (B.A.), Public Relations/Image Management

Front-End Ux Design & Development Accelerator, Web Development

Javascript Certification, Web Development

Web Development, Programming