Monica Alas Email & Phone Number

Austin, Texas, United States

Austin, Texas Area

• Founded at-home small business featuring calligraphy for weddings, events and businesses.• Created the website, blog and social media outlets to generate new clients and awareness. • Write press releases to secure segments on local television and media to promote services and generate new clients, including two morning segments aired in the first half of 2019.• Coordinate, style, shoot and create all social media, video, gift guides and blog content. • Research and track current wedding, gifting and social media trends.• Partner with brands to collaborate and offer exclusive products and discounts to followers.

Austin, Texas Area

• Executed Flintstones Vitamins experiential tour in major national Hispanic markets. Tasks included translating client briefs into bilingual creative development for vans and store activation footprint, organizing brand ambassadors and store managers, coordinating radio remotes and presenting campaign results to clients.• Team member on multi-agency statewide campaign for Generation TX, a statewide grassroots initiative to encourage Texas high school students to become first generation college students. Coordinated training sessions, presentations, promotional items and events to achieve the campaign goals.

Austin, Texas Area

• Managed the brand, grassroots marketing strategy and community coordinators for 6 stores across Texas. • Organized store opening events in Austin and San Antonio with 300+ guests in attendance and exceeded opening sales goals. • Generated 30+ media hits and appearances in newspapers, television and magazines throughout Texas.• Organized unique in-store events and VIP parties for the Dallas Stars, Whole Foods, and the San Antonio Spurs dancers. • Conducted focus groups with business owners, media contacts and athletes to gather feedback on lululemon’s product designs, store experience and community involvement.• Managed all events, charitable donations and team rewards within budget. • Trained and led Community Store Managers in developing quarterly marketing plans and social media strategies, setting store goals, and creating window merchandising.

Austin & San Antonio, Texas

• Pre-branded the Austin and San Antonio markets by finding and meeting with studio owners, fitness and yoga instructors, local businesses and charitable organizations to better identify the city’s fitness needs and goals. Indentified • Identified showroom locations in both markets that evoked a local and welcoming non-retail feel. Shared recommendations to the Real Estate Team on the future store location based on showroom traffic and community feedback.• Recruited, interviewed and hired a team of future store leaders for Store Manager, Assistant Manager and Community Leader positions. Knowing the community’s movers and shakers was an important tool in finding the best candidates for lululemon’s future. • Developed and executed the pre-branding strategy in preparation for successful store openings. These tactics included trunk shows at local yoga studios and gyms, donating to local charities, team volunteer work at runs and triathlons as well as in-showroom events led by our lululemon Ambassadors.

Austin, Texas Area

• Created marketing offers and advertising in alignment with AT&T branding to drive all product sales and combat competitor offers and customer churn. • Quarterly campaign planning included assembling offers, gaining legal and financial approvals, activating partners, executing advertising, organizing online and call center channels and tracking sales results. • Organized and led internal teams and advertising agencies to develop quarterly television, radio, print and billboard campaigns and communicated plans to upper management.• Launched the first AT&T direct response television advertising campaign resulting in the highest mass media response rates in years. • Coordinated with Branding Department the rebranding of SBC to AT&T in all mass media campaigns. • Led the creative, list pull requirements and tracking for direct mail and bill insert campaigns.• Managed campaigns with sponsorship partners such as Disney/Pixar, United States Olympic Committee, Napster and Yahoo! to deliver effective messaging for both entities.• Ensured agencies executed our marketing vision within the allocated budget for each campaign.

San Antonio, Texas Area

In 2002, executed 50+ advertising efforts with a $1M budget to double subscribership and acquire over 1 million new SBC eBill subscribers by the end of the year.Evaluated subscriber metrics and bi-weekly tracking to determine campaign effectiveness, analyze creative campaign testing, cost per subscriber and insight for determining future advertising spend.Managed web site content and functionality revisions to IT to enhance user experience resulting in a 25% online activation increase.

San Antonio, Texas Area

Managed a $7.5 million dollar advertising budget to develop collateral and direct mail campaigns for Consumer and Business voice products.

Austin, Texas Area

• Edited and released print advertisements for wireless account.• Gathered and compiled competitive information for agency clients.• Routed proofs and scripts between Account Service and the Creative departments.