Work with client services teams to identify key SEO and/or SEM opportunities with existing and prospective clients.Provide strategic POVs, budget and tactical recommendations on how digital can bring the most value to an integrated campaign.Develop actionable insights from a wide variety of data sources and implement optimizations to improve client Google Ads and Microsoft campaign performance.Manage monthly and/or daily budget pacing for Microsoft and Performance Max, Google shopping, paid search, display and YouTube campaigns.Manage over $1 million in client budgets and continuously earn return on ad spend(s) across multiple clients and industries YoY additionally meeting monthly goals.Recommend and implement optimizations based on Google Ads/Microsoft campaign performance and Google Analytics (UA and GA4) data.Write short form ad copy for Microsoft and Google Ads campaigns based on client needs and their brand guidelines across a variety of industries.Compile quarterly, monthly or weekly reports with analysis and insights of SEM campaign performance in Google Looker Studio (formerly Google Data Studio).Set up and monitor Criteo campaigns while making optimizations as needed to feeds.Set up, manage and optimize Google Merchant Center accounts/feeds for e-commerce clients using Google Shopping or Performance Max campaigns.Manage content creation and promotion process for MGH internal website by collaborating with all departments and senior leadership for idea generation, cross-team time management and implementation.Maintain an active awareness on new trends, platforms and growth within the digital marketing landscape.

Coordinated and manage day-to-day responsibilities between Agency and Client.Generated clear and concise objectives, tactics, feedback and reviews between Agency and Client.Provided insight and support across the Agency for all initiatives as they relate to creative, content and execution methods and tactics.Worked with team members in the coordination and management of cross-functional teams and resources as needed.Worked with project management to ensure the effective completion of projects and initiatives.Lead/attended all necessary internal meetings to provide the Client perspective to internal team members as needed.Contributed to Agency growth through new business development support—strategic rationale, presentations and more.

MX Award Winner 2019: Best B2B Campaign of the Year (Integrated Campaign) Project managed Account-Based Marketing campaigns for internal clients in collaboration with an agency partner.Implemented on-page and off-page SEO, including but not limited to, metadata, url structure, internal linking.Provided recommendations for TEKsystems' website redesign, site migrations while monitoring search console reports, XML sitemaps and schema markups.Participated in strategy, implementation and optimization for TEKsystems job board experience.Contributed to strategy and implementation of company wide marketing automation in Salesforce Marketing Cloud.Collaborated with key stakeholders on personalization and Sitecore analytics.Updated and maintained all company locations using Sitecore, Google My Business and third party aggregators.Selected and optimize monthly budgets for external advertising campaigns.Tested new strategies for landing pages, A/B testing and PPC advertising.Held brainstorms with multiple teams to create external ad strategy.Created presentations including Tableau visualizations for quarterly and annual reporting; data sources include Google Analytics, Salesforce and Adobe Analytics on overall web performance.Reported on ROI and department successes using internal tools.Followed algorithm, industry and seasonal opportunities and update the website accordingly and make SEO recommendations.

Audited websites for SEO, usability and conversion opportunities.Executed marketing plans within an allotted timeframe.Ensured basic and technical SEO best practices were in place on client websites.Implemented long-term SEO campaigns for e-commerce clients.Built HubSpot campaigns consisting of workflows, landing pages, emails and lists.Identified actionable takeaways from Google Analytics and Google Webmaster Tools.Conducted thorough competitive research as needed per client. Utilized additional marketing tools and software to gather data for improved SEO strategies.

Created and maintained Facebook, Twitter, Google Plus, LinkedIn, Pinterest and YouTube for all Wall Street Daily publications to generate web traffic and leads.Provided customer service within the social networking interfaces per publication to retain subscribers.Set up social media campaigns from copy, design and targeting and internal banner ads.Tracked and analyzed advertising results within internal content management systems to measure ROI.Monitored web traffic from social media sites using Google Analytics.Collaborated with the video team to create various promotional materials for YouTube.Uncovered new advertising platforms for future ad placements and native advertising.Composed syndication request letters to select outlets with third parties.Selected editorial copy and monitored analytics for press release dissemination and tracked results.Made promotional links using Advantage and IRIS.Used Dreamweaver and OPIUM to create order forms process for all promotional efforts.

Provided exceptional customer service.Maintained relationships with clientele.Exemplified current trends from personal style. Developed and maintained understanding of fashion trends pertaining to the sales floor.Promoted and set up in-store trunk shows and events.Created attractive window and table displays. Re-merchandised sales floor and mannequins efficiently. Expedited new inventory “sales-floor ready” through check-in, sensors, pricing, and steaming.Utilized loss prevention techniques while bolstering friendly environment.

Acted as the point person for all applicants including online application, scheduling, interviews, and administering new hire paperwork.Conducted interviews as needed and phone screens for new candidates.Managed employment reference and background checks.Tracked all talent timesheets through completion. Ensure Recruiters are prepared for office interviews.Assisted Recruiters in lead generation and sourcing through research. Coordinated continuing education of the staffing and creative industries by attending networking events. Updated social media sites to increase company awareness. Maintained internal database for proper documentation.Provided general office support and administrative duties.