Monica Coleman Email & Phone Number

Atlanta, GA, US

Atlanta, Georgia, US

Scope: Lead the marketing communications strategy for the Concessions Program at the world’s busiest airport, overseeing a portfolio of over 300 food, beverage and retail businesses generating nearly $1 billion in annual sales.- Manage a seven-figure budget while spearheading cross-functional collaboration across community development, airport operations.

• Scope: Established the first and only Black-female owned cigar lounge in the City of South Fulton with annual patronage of more than 20,000 consumers and revenue exceeding $1 million. Develops integrated marketing.
• Hospitality Marketing: Consistently implements an integrated mix of advertising campaigns, social media marketing, email marketing, marketing collateral, influencer engagement, loyalty programs, and promotional events.
• Consumer Engagement: Utilizes holidays, cultural festivities, and seasonal highlights as inspiration to craft promotions centered on menu items tailored to appeal to a wide range of consumer demographics
• Partnership Development: Built relationships with the local community, businesses, and organizations including the Convention & Visitors Bureau, Alphas of Atlanta and City of South Fulton to enhance visibility, support.
• Operations Management: Manages staffing, inventory, and ensures compliance with Health Department, Tobacco, and Liquor regulations. Cultivates relationships with building management and neighboring businesses.

Smyrna, GA, US

• Spearheaded the double-digit growth of a strategic marketing communications consultancy that developed & executed consumer marketing initiatives for global brands that include: PepsiCo, Coca-Cola, Bevel, Lexus, Magic.
• Experiential Marketing – Managed operations, marketing and sponsor activations for or at multiple live events (Funk Fest, Essence Festival, Bronner Brothers, etc.) with budgets of up to $10 million and attendance of.
• Consumer & Retail Programming – Collaborated with clients to create 360o marketing programs to launch new products across various CPG categories (textured hair, beverage, apparel, automotive, QSR) with retail.
• Community Partnerships: Established or facilitated community programs and partnerships with municipalities and corporate brands, resulting in the distribution of more than $200K in scholarships and grants to HBCU.

Washington, District Of Columbia, US

• Facilitate the development of culturally competent communications strategies and assets with a focus on addressing implicit bias and anti-racism from a lens of diversity, inclusion and belonging. Scope: Leveraged key.
• Consumer Marketing: Developed 360o marketing programs with celebrity (Mary J. Blige, Ciara, Tina Knowles, etc.), digital, earned media, influencer and community partner integration to drive brand awareness, resulting.
• Content Development: Created educational content for monetization for multicultural consumers, which resulted in over $1 million in donations, and virtual programming and events that were attended by more than 35,000.
• Media Engagement: Implemented an earned and paid media strategy that resulted in an 143% increase in media coverage, a features on Good Morning America and more than 960 million media impressions to further position.
• Partnership Marketing: Collaborated with the Development team to create, execute and measure integrated brand-focused campaigns and marketing partnerships for Bumble, Pure Leaf Tea, Poise, Motrin, Kimberly Clark.

Atlanta, Georgia, US

• Managed and executed public relations and marketing initiatives for the national office and more than 4,000 local Clubs as these efforts related to academic success programs, corporate partnership initiatives and other.
• Media Relations: Secured over 300 million media impressions and over 80 media placements in less than 90 days across national and local broadcast, print and digital media
• New Business Development: Developed creative publicity strategies and programs that resulted in more than $125,000 in incremental funds from current partners
• Strategic Counsel: Appointed as the leader of the marketing communications team on the Cause Marketing Leadership Council, responsible for leading public relations and event marketing strategies for the organization’s.
• Brand Development: Develop promotional materials (videos, tool kits, collateral, etc.) for local Clubs and funders to assist in the roll-out and participation in national brand initiatives around fundraising, Club.
• Thought Leadership: Developed thought leadership strategies in the education and youth development space, resulting in media exposure, and participation in industry events and conferences

Detroit, MI, US

Instituted consumer-driven publicity campaigns for General Motors’ entire product portfolio (Chevrolet, Cadillac, Buick, Pontiac, GMC, HUMMER, Saab and Saturn) across an array of lifestyle, entertainment, sports, community and automotive programs in multiple markets. Scope: Provided strategic counsel to brand teams for the successful integration of.

Atlanta, Georgia, US

Facilitated the creation of cohesive marketing and publicity strategies for 33 recreation centers, city-sponsored programs for youth and seniors, The Atlanta Civic Center, outdoor event venues and over 60 parks and other facilities. Scope: First person to ever assume this role and established brand standards and guidelines, communications policies and.

First full-time marketing and PR professional on staff responsible for building the marketing department infrastructure and developing short and long term marketing strategies. Scope: Managed the development and distribution of press materials and marketing collateral to include press releases, brochures, annual reports, advertisements, etc. Collaborated.

New York, New York, US

Created marketing strategy, public relations plans and budget allocation for various theater series, rental clients and specialty events.Scope: Executed an array of communications functions including: media buying, community relations, coordinating press campaigns and managing media inquiries. Facilitated celebrity-driven media opportunities and event.

New York, NY, US

Associate, Marketing & Media Programs Assisted the sales team in the acquisition of new league and entertainment property sponsors through the development of creative programs, prospect research and industry analysis. Scope: Participated in the development of funded sponsor activation ideas and proposals worth $3.5 million. Developed sales and marketing.