Monica Coleman Email & Phone Number

Atlanta, Ga, Us

Atlanta, Georgia, Us

Scope: Lead the marketing communications strategy for the Concessions Program at the world’s busiest airport, overseeing a portfolio of over 300 food, beverage and retail businesses generating nearly $1 billion in annual sales.- Manage a seven-figure budget while spearheading cross-functional collaboration across community development, airport operations, customer experience, legal, and concessions management. - Drive enterprise-wide marketing initiatives that enhance concessionaire visibility during key promotional periods such as the holiday season and summer campaigns.- Provide strategic consulting services to concessionaires, developing tailored marketing strategies for events and initiatives that maximize visibility and customer engagement.- Partner with airport leadership to design and implement high-impact marketing programs, including the Centennial Ambassador Program, Small Business Initiatives, and Senior Citizen outreach, aligning with broader airport growth and engagement objectives.- Collaborate with construction and compliance teams during pre- and post-construction walk-throughs of concession locations to ensure alignment with brand standards and customer experience expectations.

Scope: Established the first and only Black-female owned cigar lounge in the City of South Fulton with annual patronage of more than 20,000 consumers and revenue exceeding $1 million. Develops integrated marketing strategies, loyalty programs, themed events and programming to drive brand awareness and encourage increased attendance. Accomplishments Highlights• Hospitality Marketing: Consistently implements an integrated mix of advertising campaigns, social media marketing, email marketing, marketing collateral, influencer engagement, loyalty programs, and promotional events to increase brand awareness, which resulted in more than 4.2 million digital impressions, 19,580 website visits and a 26% increase in new customers in 2023.• Consumer Engagement: Utilizes holidays, cultural festivities, and seasonal highlights as inspiration to craft promotions centered on menu items tailored to appeal to a wide range of consumer demographics• Partnership Development: Built relationships with the local community, businesses, and organizations including the Convention & Visitors Bureau, Alphas of Atlanta and City of South Fulton to enhance visibility, support local initiatives, and foster goodwill through donations and event sponsorships of more than $30,000• Operations Management: Manages staffing, inventory, and ensures compliance with Health Department, Tobacco, and Liquor regulations. Cultivates relationships with building management and neighboring businesses.

Smyrna, Ga, Us

Spearheaded the double-digit growth of a strategic marketing communications consultancy that developed & executed consumer marketing initiatives for global brands that include: PepsiCo, Coca-Cola, Bevel, Lexus, Magic Johnson’s Burger King Restaurants, Ford, The Home Depot, Flawless By Gabrielle Union, The City of Atlanta and others.Scope: Implement innovative marketing, public relations and management strategies and campaigns that spur consumer awareness, business growth and expansion. Collaborate with clients to define brand identity and objectives to execute cross-channel campaigns that encompass social media, advertising, marketing, PR, events and grassroots promotions. Accomplishment Highlights• Experiential Marketing – Managed operations, marketing and sponsor activations for or at multiple live events (Funk Fest, Essence Festival, Bronner Brothers, etc.) with budgets of up to $10 million and attendance of more than 100,000, which included developing creative on-site activation ideas, consumer marketing strategies and successful integration of brands into consumer experiences • Consumer & Retail Programming – Collaborated with clients to create 360o marketing programs to launch new products across various CPG categories (textured hair, beverage, apparel, automotive, QSR) with retail components that were successfully activated at Walmart, Sally Beauty, Sam’s Club, Amazon.com and others • Community Partnerships: Established or facilitated community programs and partnerships with municipalities and corporate brands, resulting in the distribution of more than $200K in scholarships and grants to HBCU students and youth in need

Washington, District Of Columbia, Us

Facilitate the development of culturally competent communications strategies and assets with a focus on addressing implicit bias and anti-racism from a lens of diversity, inclusion and belonging. Scope: Leveraged key consumer touchpoints to develop marketing communications campaigns that promote health literacy about various cancers, HIV/AIDS, maternal mortality, mental health, and other health disparities. Supports legislative lobbying efforts and community program implementation at health centers, HBCUs and K-12 schools with messaging strategies and experiential marketing. Leads marketing communications strategy for the organization’s partnerships with government agencies (CDC, NIH), corporations, celebrities and community partners. Accomplishment Highlights• Consumer Marketing: Developed 360o marketing programs with celebrity (Mary J. Blige, Ciara, Tina Knowles, etc.), digital, earned media, influencer and community partner integration to drive brand awareness, resulting in a 963% increase in social media engagement, a 600% increase in corporate partner donations and the creation of revenue generating brand programs • Content Development: Created educational content for monetization for multicultural consumers, which resulted in over $1 million in donations, and virtual programming and events that were attended by more than 35,000 consumers• Media Engagement: Implemented an earned and paid media strategy that resulted in an 143% increase in media coverage, a features on Good Morning America and more than 960 million media impressions to further position the organization and its executive team• Partnership Marketing: Collaborated with the Development team to create, execute and measure integrated brand-focused campaigns and marketing partnerships for Bumble, Pure Leaf Tea, Poise, Motrin, Kimberly Clark, Hologic and others that were valued at more than $7 million

Atlanta, Georgia, Us

Managed and executed public relations and marketing initiatives for the national office and more than 4,000 local Clubs as these efforts related to academic success programs, corporate partnership initiatives and other Boys & Girls Clubs of America brand campaigns. Led the execution of public relations strategy and media related events for the organization's Sports, Entertainment and Alumni Relations group.Scope: Led strategic public relations and marketing efforts for premier corporate partnerships and provided counsel and support for internal and external audiences. Coordinated multi-market partnerships worth over $4 million involving national, regional and local Club initiatives and functioned as the public relations lead on cross-functional teams comprised of Resource Development, Cause Marketing and Youth Programs. Accomplishment Highlights• Media Relations: Secured over 300 million media impressions and over 80 media placements in less than 90 days across national and local broadcast, print and digital media• New Business Development: Developed creative publicity strategies and programs that resulted in more than $125,000 in incremental funds from current partners • Strategic Counsel: Appointed as the leader of the marketing communications team on the Cause Marketing Leadership Council, responsible for leading public relations and event marketing strategies for the organization’s most visible time• Brand Development: Develop promotional materials (videos, tool kits, collateral, etc.) for local Clubs and funders to assist in the roll-out and participation in national brand initiatives around fundraising, Club Safety and Academic Success • Thought Leadership: Developed thought leadership strategies in the education and youth development space, resulting in media exposure, and participation in industry events and conferences

Detroit, Mi, Us

Instituted consumer-driven publicity campaigns for General Motors’ entire product portfolio (Chevrolet, Cadillac, Buick, Pontiac, GMC, HUMMER, Saab and Saturn) across an array of lifestyle, entertainment, sports, community and automotive programs in multiple markets. Scope: Provided strategic counsel to brand teams for the successful integration of publicity into marketing efforts. Established quantitative and qualitative success metrics for all initiatives and measured ROI & impressions. Accomplishment Highlights* Media Relations: Media outreach efforts led to 6.5 million media impressions and $421,000 in ad value across broadcast, print and electronic media in major markets like New York, Atlanta and Miami * Cross-Cultural Marketing: Designated as the multicultural subject matter expert and provided counsel to clients and marketing teams about effective activation and publicity among African-American consumers

Atlanta, Georgia, Us

Facilitated the creation of cohesive marketing and publicity strategies for 33 recreation centers, city-sponsored programs for youth and seniors, The Atlanta Civic Center, outdoor event venues and over 60 parks and other facilities. Scope: First person to ever assume this role and established brand standards and guidelines, communications policies and processes and strategic objectives for the department. Functioned as the department spokesperson and liaison between the Mayor’s Office of Communications. Cultivated relationships with corporate partners, foundations and potential funders to increase monetary and in-kind resources. Accomplishment Highlights* Executive Advisement: Provided strategic counsel, talking points and speech elements for the Department’s Commissioner, Directors and the Mayor of Atlanta* Crisis Communication: Managed crisis communication and timely responses to media inquiries about issues concerning the City’s parks and greenspace and recreation and arts programs * Marketing Direction & Planning: Created the first communications-focused strategic priorities, strategies and success measurements in accordance with national trends within the Parks and Recreation field

First full-time marketing and PR professional on staff responsible for building the marketing department infrastructure and developing short and long term marketing strategies. Scope: Managed the development and distribution of press materials and marketing collateral to include press releases, brochures, annual reports, advertisements, etc. Collaborated with the sales team to create materials and manage the marketing efforts of the productions and events of rental clients. Accomplishment Highlights* Media Relations: PR efforts resulted in coverage from publications with a combined circulation of 7,821,723 in Spring 2006 due to a revised media relations strategy and strong national and regional press around special exhibits* Corporate Branding Initiatives: Website redesign and launch resulted in an increase of hits from 52,891 to 111,735 over the course of a year, with increases in functionality * Alliances & Partnerships: Increased involvement with pertinent organizations such as the Atlanta Conventions and Visitors Bureau, The Downtown Atlanta Improvement District and the Brand Atlanta Campaign

New York, New York, Us

Created marketing strategy, public relations plans and budget allocation for various theater series, rental clients and specialty events.Scope: Executed an array of communications functions including: media buying, community relations, coordinating press campaigns and managing media inquiries. Facilitated celebrity-driven media opportunities and event logistics around The Apollo Theatre’s 70th Anniversary televised special and gala. Coordinated media relations efforts nationwide around the Showtime At the Apollo Tour. Accomplishment Highlights* Creative Development: Managed the creative process and agencies for the creation of advertisements, brochures and other institutional collateral.* Fund Development Strategies: Supported the development team with the creation of fundraising campaign materials, events concepts and strategies to attract sponsors, individual and institutional donors* Community Relations: Increased the theatre’s involvement with community and economic organizations in Harlem like The Upper Manhattan Empowerment Zone and the historic Harlem YMCA

New York, Ny, Us

Associate, Marketing & Media Programs Assisted the sales team in the acquisition of new league and entertainment property sponsors through the development of creative programs, prospect research and industry analysis. Scope: Participated in the development of funded sponsor activation ideas and proposals worth $3.5 million. Developed sales and marketing strategy for specialty programs like the NBA Black History Month and “Teen” platforms for Southwest Airlines and Mennen. Coordinated all nation-wide new business hospitality events and managed relationships with VIP prospects and clients.Accomplishment Highlights* Sales Planning: Created a comprehensive sales database with the ability to identify prospects by category, conduct mailings, track sales activity and generate special event invitations * Event Management: Facilitated the division’s hospitality program and specialty events for clients around NBA All-Star 2003 in Atlanta, to include hotel/travel, game tickets, ground transportation and event attendance