Monica Goh Email & Phone Number

Singapore

- Provide strategic and creative leadership on product marketing to maintain and grow relationships with hotels, tour operators, airline, lifestyle brands, cruise, and tourism board partners- Ideate, assign, and lead special projects, including themed collections, blog content, and other brand-related initiatives, in collaboration with key stakeholders- Provide timely, collaborative feedback on deal content (quality, value, story angle and target audiences) to Sales and Production teams- Understand audience response patterns — segments, engagement metrics, relative appeal of content types and reactions to different types and patterns of messaging — and use them to inform content development and distribution decisions - Seek and advise on opportunities to try new tactics and engage in A/B testing - Write engaging copy and edit content written by the Production team ensuring high-quality editorial standards, balanced with commercial goals.- Product planning and strategy, with a focus on ensuring clients and campaigns get the best ROI possible, balanced with content variety- Work with Sales team to ensure we achieve monthly revenue targets and to manage our profits and losses- Collaborate with Marketing and Photo teams on email templates, art placements and other brand-related creative- Manage a pool of up to 5 freelancers including photo editors and writers - Performed one-on-one coaching, mentoring, and training to facilitate professional development- Recruit people for the team (view applications, choose and interview eligible candidates, train them for the job)Achievements: - Part a 2-person team to bring in over $17.5 million in revenue for Travelzoo between 2020 to 2022- Increased APAC Q1 revenue by 59% and consistently hitting monthly revenue targets

Singapore

- Write promotional content that optimizes sales- Ensure product is accurately promoted in multiple languages- Manage content placement based on web analytics, historical clicks and impressions to improve and maintain CTR/Open Rate - Manage content to ensure maximum sales potential is achieved in multiple buying markets- Analyse deal performance and subscriber behaviourto achieve revenue targets and formulate marketing strategies- Conduct rate parity checks to ensure quality of content and how to improve on the product- Connect and build positive relationships with global teams to facilitate product distribution across 11 markets (20 offices) and product refinement- Consultant to clients, providing business solutions based on market research and audience analysis to achieve sales targets- Maintain a strong knowledge base of global travel trends and attitudes in more than 15 markets across Southeast Asia, Taiwan, Nepal, Bhutan and the Maldives- Introduce new products to existing and new clients with successes in obtaining new repeat business- Supports the sales team by offering leads, pre-sales insights, and in-depth product research- Attend sales calls as a product and marketing consultant delivering face-to-face sales pitch- Produced post-campaign case studies and reports for clientsAchievements: - Worked on campaigns with a recurring client resulting in a 98% improvement in sales within the same year (2017) and a 32% increase in long stay guests (2018 vs 2019) - Achieved over US$900,000 in revenue for Travelzoo and over US$4.5 million for new and existing clients within the first half of 2020- Produced content in collaboration with the US team within a 24-hour turnaround; deal resulted in a 92% increase in results (2017 vs 2019) - Marketing strategy recommended for campaigns resulted up to 80% increase in length of stay for clients - Worked with in-coming Head of Sales on product strategy and implementing production SOP for new team members

Experience include writing for corporate videos, web series, animation pitches, television programmes, translation, entertainment documentaries, casting for film and television, produce articles, proof read and copy edit for online websites and magazines.Programmes for MediaCorp include:- Designer In The House- The Drinks List - Youth Olympic Games 2010

Responsibilities:- Inspiring travel by producing engaging and succinct content pages for Travelzoo including the weekly Top 20 and Newsflash e-newsletters (reaching 27 million subscribers worldwide) - Analysed deal performance, subscriber behaviour and hotel revenue data to achieve revenue targets and formulate marketing strategies- Worked with clients from Singapore, Thailand, Indonesia, Taiwan, Malaysia, Nepal, Bhutan, Cambodia, Vietnam, the Maldives to craft compelling Travelzoo Top 20 campaigns- Attend sales calls as a product and marketing consultant and delivered face-to-face sales pitch to new and existing clients- Over the phone negotiations with on-the-spot business analysis to secure exclusive and top travel deals with hotel and tour partners including chain international brands like Westin Hotels & Resorts, Marriott International, and Mövenpick Hotels & Resorts - Maintain Travelzoo's social media platform eg. Facebook and Instagram- Helped initiate creative ways to engage with subscribers and increase brand awareness- Produced post-campaign case studies and reports for clients Achievements:- Achieved up to US$77,000 in revenue for Travelzoo and up to US$335,000 for new and existing clients- Increased subscription on the local edition by 8%- Worked with South Korean blogger on a travel giveaway, a first for the local edition

Singapore

Responsibilities- Research and content creation, write scripts for English variety programmes- Develop and pitch concepts for variety programmes and sitcoms - Manage publicity and social media content for variety programmes - Write questions and conduct interviews with programme participants - Conceptualise, plan and execute promotional activities to create awareness for programmes - Schedule and manage the logistics for shoots and events - Create promotional content for distribution on various platforms - Communicate with and manage hosts, contestants, vendors, and clients for programmes Achievements - Co-creator of Spouse For House, winner of the Best Comedy Programme Award at the 19th Asian Television Award - Worked on We Are Singaporeans and Million Dollar Drop Singapore, nominees of the Best Game or Quiz Programme Award at the 16th and 17th Asian Television Award

Singapore

- Organised and managed shoots for variety programmes and publicity material- Live show panel work- Liaised with crew, cast, and clients to ensure smooth workflow from pre-­production to post‐production- Source and secure locations and talentsAchievements - Worked on Wedding Affair, winner of the Entertainment (One-off/Annual) Award at the 13th Asian Television Award

- Casting of part time actors and secondary cast for the Chinese drama department- Attend auditions and on the street talent scouting

Singapore

- Logistical support for the Chinese drama department- Wardrobe and continuity support- Assistant to the Assistant Producer and Director on shoots

Printed, sorted and filed resumes submitted through regular mail and emailArranged for potential hires to come for an interview

Master Of Fine Arts (Mfa), Screenwriting, 6.0

Bachelor Of Communication, Writing & Communication And Media Studies

Diploma In Interactive Media Design, Web & Video Production

Activities and Societies: Archery

Gce 'A' Levels, Arts

Activities and Societies: Student Councillor Executive Committee Member: Secretary, Chess Club, Legion of Mary