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Monica Hand Email & Phone Number

Director, Marketing and Brand at (USTA) United States Tennis Association
Location: Greater Orlando, United States 10 work roles 3 schools
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✓ Verified July 2026 3 data sources Profile completeness 86%

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Current company
(USTA) United States Tennis Association
Role
Director, Marketing and Brand
Location
Greater Orlando, United States
Company size
2035 employees

Who is Monica Hand? Overview

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Quick answer

Monica Hand is listed as Director, Marketing and Brand at (USTA) United States Tennis Association, a with 2035 employees, based in Greater Orlando, United States. AeroLeads shows a matched LinkedIn profile for Monica Hand.

Monica Hand previously worked as Director, Marketing & Brand at (Usta) United States Tennis Association and Senior Manager, Marketing Strategy at Holiday Inn Club Vacations. Monica Hand holds Bachelor Of Science (B.S.), Marketing from University Of Central Florida.

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(USTA) United States Tennis Association

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Profile bio

About Monica Hand

An innovative, growth-focused marketing leader with 13+ years of planning, implementing, and managing data-driven marketing strategies for top consumer brands. Versed in collaborating with cross-functional teams to create multi-channel marketing campaigns that increase conversions, retention, brand awareness, and overall ROI. Proven track record building teams, fostering relationships, and driving customer engagement.Specialties: Marketing Strategy, Digital Media, Media Planning, Data Analysis, Customer Acquisition, CRM, Lifecycle Marketing, Multi-Cultural Marketing, Budget Management, Account Management, Project Management

Current workplace

Monica Hand's current company

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(USTA) United States Tennis Association
(Usta) United States Tennis Association
Director, Marketing and Brand
Orlando, FL, US
Website
usta.com
Employees
2035
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10 roles

Monica Hand work experience

A career timeline built from the work history available for this profile.

Senior Manager, Marketing Strategy

Holiday Inn Club Vacations

Orlando, Florida, Us

Led strategic direction for annual and long-term marketing roadmaps for club members and rental guests to drive brand value and achieve acquisition, engagement, and revenue objectives. Leveraged data insights that steered performance and optimizations across channels. Defined strategic KPIs to measure marketing effectiveness and fuel efficiency across campaigns.

Dec 2020 - Oct 2023

Digital Media Strategy & Activation Manager

The Walt Disney Company

Burbank, Ca, Us

Drove demand and conversions to Disney Consumer Products & Experiences by developing consumer-centric paid media strategies for Walt Disney World across US/LATAM/Canada markets. -Achieved 30%+ YoY revenue growth by managing digital marketing campaigns through marketing automation and a portfolio management approach -Increased sales and brand awareness by creating a go-to-market channel strategy, leveraging insights to forecast budgets and determine audiences, segmentation, channels, messaging, and creative direction.

Mar 2018 - Dec 2020

Search & Auction Media Analyst

The Walt Disney Company

Burbank, Ca, Us

Launched and optimized paid search, video, App, display, and social media campaigns for various Disney Parks & Experiences brands. Measured campaign performance and validated data integrity across digital media channels by partnering with the marketing analytics and insights team. -Boosted awareness and generated new leads by driving consumer demand through upper funnel tactics such as YouTube, social, and non-branded paid search. -Implemented a data-driven approach to optimizing campaigns by conducting A/B tests and measurement plans. -Improved campaign performance and enhanced customer engagement by interpreting data and KPIs collected from campaign analytics and developed audience insights to inform business decisions. -Increased conversions and customer engagement by deploying a targeted US Latinx and Latin America paid media strategy.

Jan 2015 - Jun 2016

Sr. Digital Marketing Strategist

Aaa National

Heathrow, Florida, Us

Grew AAA membership acquisition by leading the go-to-market strategy and digital campaigns for auto clubs in the North-Western region. Managed relationship with digital marketing agency of record to ensure data quality and multi-channel campaigns met business objectives. Provided campaign and data analysis to clients, including AAA/CAA Clubs, internal partners, and executive management.

Jun 2013 - Jan 2015

Paid Search Manager

Aaa National

Heathrow, Florida, Us

Dec 2012 - Jun 2013

Content Marketing Coordinator

Full Sail University

Winter Park, Fl, Us

-Increased brand awareness and engagement for three content marketing websites through paid and organic digital marketing tactics.-Optimized and published content across all digital properties, including web, social, and partner sites.

Jul 2011 - Dec 2012

Account Manager

Bb&T

Charlotte, Nc, Us

Oct 2007 - Jul 2011
Team & coworkers

Colleagues at (USTA) United States Tennis Association

Other employees you can reach at usta.com. View company contacts for 2035 employees →

DP Debby Pileri Debby Pileri Colleague at (Usta) United States Tennis AssociationCarmel, Indiana, United States View → WD William Dwyer William Dwyer Colleague at (Usta) United States Tennis AssociationGoldens Bridge, New York, United States View → JS Joseph Sagen Joseph Sagen Colleague at (Usta) United States Tennis AssociationFond Du Lac, Wisconsin, United States View → TS Tosha Smith Tosha Smith Colleague at (Usta) United States Tennis AssociationAustin, Texas, United States View → GP Gimbels Pon Gimbels Pon Colleague at (Usta) United States Tennis AssociationStamford, Connecticut, United States View → NC Noel Clarkson, Pe, Pmp Noel Clarkson, Pe, Pmp Colleague at (Usta) United States Tennis AssociationOrlando, Florida, United States View → JS Jackie Stewart Jackie Stewart Colleague at (Usta) United States Tennis AssociationSpring Hill, Tennessee, United States View → JS Jaime Sierra Jaime Sierra Colleague at (Usta) United States Tennis AssociationColombia View → CL Chris Lee Chris Lee Colleague at (Usta) United States Tennis AssociationNew York, United States View → SM Sheila Mccarthy Sheila Mccarthy Colleague at (Usta) United States Tennis AssociationHarrison, New York, United States View →
3 education records

Monica Hand education

Bachelor Of Science (B.S.), Marketing

University Of Central Florida

Master Of Science (M.S.), Internet Marketing

Full Sail University

Master Of Business Administration - Mba, Business Administration And Management, General

University Of Central Florida
FAQ

Frequently asked questions about Monica Hand

Quick answers generated from the profile data available on this page.

What company does Monica Hand work for?

Monica Hand works for (USTA) United States Tennis Association.

What is Monica Hand's role at (USTA) United States Tennis Association?

Monica Hand is listed as Director, Marketing and Brand at (USTA) United States Tennis Association.

Where is Monica Hand based?

Monica Hand is based in Greater Orlando, United States while working with (USTA) United States Tennis Association.

What companies has Monica Hand worked for?

Monica Hand has worked for (Usta) United States Tennis Association, Holiday Inn Club Vacations, The Walt Disney Company, Aaa National, and Full Sail University.

Who are Monica Hand's colleagues at (USTA) United States Tennis Association?

Monica Hand's colleagues at (USTA) United States Tennis Association include Debby Pileri, William Dwyer, Joseph Sagen, Tosha Smith, and Gimbels Pon.

How can I contact Monica Hand?

You can use AeroLeads to view verified contact signals for Monica Hand at (USTA) United States Tennis Association, including work email, phone, and LinkedIn data when available.

What schools did Monica Hand attend?

Monica Hand holds Bachelor Of Science (B.S.), Marketing from University Of Central Florida.

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