Managed the client relationships, ad operations and campaign optimization of audio and video advertising campaigns for various brands running across the Digitent network of Podcast, YouTube, and Social Media influencers. Managed a multifunctional engineering team to create a proprietary AI-powered ad-tech product that serves podcast advertisers.

Onboarded and serviced advertising clients throughout the entire sales cycle, from prospecting to delivery, including developing proposals, presentations, overseeing contract negotiations, and delivering ad services.

Created multi-channel digital marketing strategies and sourced, hired, and trained Account Management, Ad Operations, and product teams for clients seeking to bring their advertising and marketing operations in-house.Developed tech-platform walkthroughs, industry training materials, and role-specific process documentation to facilitate seamless onboarding and continuous training of Account Managers, Ad Ops, and Product Management hires.Presented publisher facing programmatic ad-tech strategies to DFP Product Managers at Google San Jose.Worked with seed level startups to identify and operationalize revenue generation and go-to-market strategies.

Developed and managed the creation of an internal reporting platform to streamline asset management, campaign billing, and optimization, resulting in a 13% increase in net revenue and a 34% increase in profit.Managed a team of 32 direct reports in Account Management, Ad Operations, and Product Management.Led a team of engineers in the creation of a finance vertical machine learning SaaS product, which boosted SRAX's overall profit by 208%, surpassing the media sales side of the business in net profit generated.

Managed the development, sales, and maintenance of a SaaS product that allowed agency trading desks and DSPs to design, plan, and serve high-impact, large-scale digital advertising formats programmatically.Crafted the go-to-market and sales strategy for our proprietary ad-tech SaaS product.Managed global camapign operations in the US, CA, European, ACAP, and MENA regions. Worked directly with agency trading desks to enable the programmatic buying of large format advertising.

Pitched and managed the creation of an internal product that enabled high-impact large-scale digital ad formats to be delivered through existing ad units across all network publishers, generating $22M in revenue.Collaborated with a cross-functional C-level team in the development and deployment of the Ad.com Devil Network.

Managed the pricing, yield and optimization of remnant desktop and mobile advertising inventory for over 500 online publishers. Autonomously ideated and launched the Advertising.com Content Channel product offering called "Advertising.com Super Channels" by repackaging existing inventory within the network. These content channels generated $7M in incremental revenue in 2012 and grew 170% YoY in 2013.Created and launched the Advertising.com Super Channels which are vertically aligned groupings of sites packaged and sold to premium branding advertisers.Managed the inventory buying structure and yield optimization for several Advertising.com publisher relationships including multiple comscore top ten web properties.

Created a grassroots viral and social media campaign to promote the upcoming open beta release of the Vizlingo social media video messaging platform.

Conducted and presented extensive research used in the acquisition of a new account.

Created an extensive keyword tracking list which helped increase the websites Google search rankings.Aided in the management of the channel’s social media presence including Twitter, Facebook and MySpace in order to increase brand awareness.Managed Twitter sweepstakes with over 10,000 entries, which helped spread our tune-in and branding messages to many potential viewers.