Monica Helena San Miguel Email & Phone Number

Dc, Va, Us

Creation and implementation of Brand, Marketing, GTM, Sales strategies, advertising, digital, media, & PR for brands and company clients to evolve and succeed at the intersection between Health, Technology, Food, & Sustainability. Digital Marketing Agency & Consulting Services for brands from creating Omni-Channel campaigns and experiences to Health & Wellness product development and innovation, to helping companies, startups, and non-profits scale up and fundraise.https://huetrition.com/huetrition-services/A USDA MyPlate National Partner. Our signature educational mobile app, integrated with Amazon rewards, got featured by Food Network's Healthy Eats, USA Today, As Seen On TV, among others, as the App to get Kids to Eat Fruits & Veggies! https://HuePets.com

Arlington, Virginia, Us

Leads fundraising, business development pursuits, & Go-To-Market, focused on private sector partnerships while promoting the company brand, services, and Grow To Market nonprofit. Focus on reducing hunger, malnutrition, and poverty by strengthening the commercial viability of micro-, small-, and medium-sized enterprises, and making them the drivers for sustainable, healthy, and accessible food systems. Liaises with new and current clients in the private and public sectors, and developing specific proposals to secure new business.

Bethesda, Maryland, Us

AI Driven, sustainable, food tech-start-up in global sustainable seafood. Fundraised $125MM through series B & C. Led company revenue generation from $0 to $30 MM within 3 years on path towards acquisition. Spearheaded brand, marketing, digital, & PR efforts to be named #4 Most Innovative Company by Fast Company in 2023. Responsible for planning, developing, implementing, and monitoring overall GTM and sales strategy, company and brand marketing, advertising, digital, PR, & communications at the intersection of food & technology.

Buffalo, Ny, Us

Customer & Integrated Marketing team with full P&L responsibility across all strategic segments (National Accounts, Region Chains, College & University, Healthcare, C-store, K-12, Military, etc.) delivering segment growth and financial goals, including 5 Year Strategic plan to accelerate development and growth key strategic segments. Increased sales in C-store channel by 29% in 2014, with double the growth by 2019.Lead strategic planning process to deliver annual platform business plan, content strategy, and integrated marketing plan and budget inclusive of SEO, SEM, paid digital media, email and database, mobile, e-commerce, social channels. Lead cross-functional team of 12-25+ interactive marketing & IS professional and multiple agency partners. Enterprise Digital Experience Lead with members from all different company divisions and regions with a focus on developing enterprise wide Global Digital Strategy, road-map, and capability: infrastructure, content, process, & ROI.IFMA Digital Marketplace Committee representative (SIMPLE), development of “Amazon-like” digital marketplace for foodservice industryCRM & Marketing Automation with a focus on predictive analytics, business results, marketing attribution, and KPIs dashboard visionLead for development and optimization of digital product center (RED), solutions-based content and tools to enhance demand creation and the effectiveness of company’s direct sales organization.

Ontario, Ca, Us

Led and developed GTM Strategy, Innovation, and New Product Development along with full P&L and AOP responsibilities for segments worth $200MM+: Schools K-12, College & University, Healthcare, Business & Industry, Military, Contract Management Companies (Sodexo, Aramark, etc.), and key customers/distributors (Sysco, GFS, USFS). Responsible for increasing company’s sales by $23MM in Non-commercial segments.Identified long term (3-5 years) strategic focus areas across all brands and develops Innovation and Better-For -You Platforms (Vegetarian, Whole Grain, Natural, Reduced Sodium), Snacks/Appetizers, Entrées. Responsible for the successful launch of 13 new products - Vegetarian, Whole Grain, and Reduced Sodium.Managed and developed direct reports along with providing leadership and support to 10 district sales managers and 52 specialist (K12, C&U) brokers.

Toronto, On, Ca

P&L responsibility for categories worth more than $300MM. Marketing & product management of Foodservice Branded Potatoes and Private Label. Led Innovation Strategy and development of three new long term Global Appetizer/Snacks platforms, estimated worth $50 MM+ each for Appetizer/Snacks, Dough, Potato, and Better-For-You categories. Developed competitive, category, and consumer assessment, identifying insights and unmet market needs and new opportunities that will meet growth volume and profit objectives. Trained Ideation & Negotiation Facilitator: Initiated/led in-depth segmentations and analysis of quantitative & secondary consumer research to develop strategic need-state based innovation frameworks along with leading ideations and brainstorming sessions. Led New Product Development including up-front research/consumer insights, concept and product development, business/financial case and volume forecasting. Created Branded Potatoes Better-For –You New Product Platform-including Baked, Reduced Sodium, Natural, and Gluten-free products- grew product portfolio from 0 to 8 new product offerings.Led cross-functional team with Customer Marketing, Sales, R&D, Finance, Operations, and Global Team to insure understanding and alignment with strategic objectives. Identified market opportunities for New Product Development in the Health & Wellness space based on consumer and operator market trends and needs (Baked, Reduced Sodium, Natural, etc.). Managed Innovation Process from identifying white spaces based on market assessment to product launches in order to meet Annual Innovation targets.

P&L responsibility of $5MM+ sales revenue for existing and new organic/natural food ingredients, both branded and private label. Distributor & broker management. Increased company profits by 25%. Marketing, & Brand Management responsibilities for the following product categories: Natural, Sesame Oils, Seed, & Tahini, Baking Ingredients (Agave Nectar) & Flours, Organics, and Health & Functional Ingredients. Instrumental in developing and implementing short and long term strategic business to business/retail/private label marketing plans to grow niche BETTER FOR YOU markets throughout the US and Canada. Key Customers: CVS, Atkins, Sabra, etc.

B.S. Nutritional Sciences

Mba, Marketing Strategy

Phd, Coursework, Marketing Strategy, Healthcare Marketing