Monica Helena San Miguel Email and Phone Number
Monica Helena San Miguel work email
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Monica Helena San Miguel personal email
I am a mission driven C-suite business leader with a 15+ year proven track record at both multi-billion-dollar companies with a P&L of $2.5B as well as technology-based start-ups. In my last role as Chief Marketing Officer for an AI sustainable food tech start-up, I helped secure funding through Series B & C of $125M, took the company on a path from pre-revenue to $30 to $40MM in revenue, and through my brand building efforts, the company was named #4 Most Innovative by Fast Company. I am well versed in creating relevant brands and innovative products and executing a mission by leading and growing high-performing teams. As a business leader and entrepreneur, I have a passion for creating and scaling solutions that address the challenges of food, health, and sustainability. I have a strong background in marketing strategy and digital transformation for multi-billion dollar organizations as well as mission-driven early stage companies and non-profits. As the CEO & Founder of HueTrition®, I lead a marketing & business consulting studio that helps companies, brands, & high-performance leaders level-up. I help companies succeed in health, tech, food, ESG, and CPG sectors. I also help mission driven early stage/startups and non-profits fundraise and scale-up. As a former professional and collegiate tennis player, I understand the pivotal role health plays in our lives. I have a B.S. degree in Nutritional Sciences, an MBA in Marketing Strategy and PhD coursework in Healthcare Marketing from Texas A&M University, which reflect my passion for nutrition and commitment to wellness. My personal mission is to empower people of all ages and backgrounds to make healthier choices and live more colorfully. I am the author of two books on nutrition and healthy living, a speaker at various events and a media personality, featured on outlets such as the Food Network Healthy Eats, MSN, and USA Today. You can learn more about me & my mission driven work here:https://huetrition.com/monicahsanmiguel/ Visit my website(s):https://www.huetrition.comhttps://www.hueapproved.comhttps://www.huepets.comLet's Talk!Stay colorful, Monica--Monica H. San MiguelFounder & CEOPhone: +1 716-253-0101E-mail: monica@huetrition.com | | | | |
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Ceo & Founder, Brand Marketing & Business Consultancy StudioHuetrition, Llc Nov 2017 - PresentDc, Va, UsCreation and implementation of Brand, Marketing, GTM, Sales strategies, advertising, digital, media, & PR for brands and company clients to evolve and succeed at the intersection between Health, Technology, Food, & Sustainability. Digital Marketing Agency & Consulting Services for brands from creating Omni-Channel campaigns and experiences to Health & Wellness product development and innovation, to helping companies, startups, and non-profits scale up and fundraise.https://huetrition.com/huetrition-services/A USDA MyPlate National Partner. Our signature educational mobile app, integrated with Amazon rewards, got featured by Food Network's Healthy Eats, USA Today, As Seen On TV, among others, as the App to get Kids to Eat Fruits & Veggies! https://HuePets.com
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Director Of Business DevelopmentFood Enterprise Solutions Aug 2024 - PresentArlington, Virginia, UsLeads fundraising, business development pursuits, & Go-To-Market, focused on private sector partnerships while promoting the company brand, services, and Grow To Market nonprofit. Focus on reducing hunger, malnutrition, and poverty by strengthening the commercial viability of micro-, small-, and medium-sized enterprises, and making them the drivers for sustainable, healthy, and accessible food systems. Liaises with new and current clients in the private and public sectors, and developing specific proposals to secure new business. -
Chief Marketing Officer. Fast Company #4 Most Innovative In 2023.Forever Oceans Mar 2020 - May 2023Bethesda, Maryland, UsAI Driven, sustainable, food tech-start-up in global sustainable seafood. Fundraised $125MM through series B & C. Led company revenue generation from $0 to $30 MM within 3 years on path towards acquisition. Spearheaded brand, marketing, digital, & PR efforts to be named #4 Most Innovative Company by Fast Company in 2023. Responsible for planning, developing, implementing, and monitoring overall GTM and sales strategy, company and brand marketing, advertising, digital, PR, & communications at the intersection of food & technology. -
Director Of Customer & Integrated Marketing; Usc Region Digital Marketing. $2.2B+ P&L.Rich Products Corporation Aug 2012 - Mar 2017Buffalo, Ny, UsCustomer & Integrated Marketing team with full P&L responsibility across all strategic segments (National Accounts, Region Chains, College & University, Healthcare, C-store, K-12, Military, etc.) delivering segment growth and financial goals, including 5 Year Strategic plan to accelerate development and growth key strategic segments. Increased sales in C-store channel by 29% in 2014, with double the growth by 2019.Lead strategic planning process to deliver annual platform business plan, content strategy, and integrated marketing plan and budget inclusive of SEO, SEM, paid digital media, email and database, mobile, e-commerce, social channels. Lead cross-functional team of 12-25+ interactive marketing & IS professional and multiple agency partners. Enterprise Digital Experience Lead with members from all different company divisions and regions with a focus on developing enterprise wide Global Digital Strategy, road-map, and capability: infrastructure, content, process, & ROI.IFMA Digital Marketplace Committee representative (SIMPLE), development of “Amazon-like” digital marketplace for foodservice industryCRM & Marketing Automation with a focus on predictive analytics, business results, marketing attribution, and KPIs dashboard visionLead for development and optimization of digital product center (RED), solutions-based content and tools to enhance demand creation and the effectiveness of company’s direct sales organization. -
Foodservice Marketing Management, Healthy Innovation; Non-Commercial Segments. $18B.Ajinomoto Windsor Foods Apr 2010 - Aug 2012Ontario, Ca, UsLed and developed GTM Strategy, Innovation, and New Product Development along with full P&L and AOP responsibilities for segments worth $200MM+: Schools K-12, College & University, Healthcare, Business & Industry, Military, Contract Management Companies (Sodexo, Aramark, etc.), and key customers/distributors (Sysco, GFS, USFS). Responsible for increasing company’s sales by $23MM in Non-commercial segments.Identified long term (3-5 years) strategic focus areas across all brands and develops Innovation and Better-For -You Platforms (Vegetarian, Whole Grain, Natural, Reduced Sodium), Snacks/Appetizers, Entrées. Responsible for the successful launch of 13 new products - Vegetarian, Whole Grain, and Reduced Sodium.Managed and developed direct reports along with providing leadership and support to 10 district sales managers and 52 specialist (K12, C&U) brokers. -
Global Innovation/Better For You/Brand Management. $7.7B.Mccain Foods 2007 - 2010Toronto, On, CaP&L responsibility for categories worth more than $300MM. Marketing & product management of Foodservice Branded Potatoes and Private Label. Led Innovation Strategy and development of three new long term Global Appetizer/Snacks platforms, estimated worth $50 MM+ each for Appetizer/Snacks, Dough, Potato, and Better-For-You categories. Developed competitive, category, and consumer assessment, identifying insights and unmet market needs and new opportunities that will meet growth volume and profit objectives. Trained Ideation & Negotiation Facilitator: Initiated/led in-depth segmentations and analysis of quantitative & secondary consumer research to develop strategic need-state based innovation frameworks along with leading ideations and brainstorming sessions. Led New Product Development including up-front research/consumer insights, concept and product development, business/financial case and volume forecasting. Created Branded Potatoes Better-For –You New Product Platform-including Baked, Reduced Sodium, Natural, and Gluten-free products- grew product portfolio from 0 to 8 new product offerings.Led cross-functional team with Customer Marketing, Sales, R&D, Finance, Operations, and Global Team to insure understanding and alignment with strategic objectives. Identified market opportunities for New Product Development in the Health & Wellness space based on consumer and operator market trends and needs (Baked, Reduced Sodium, Natural, etc.). Managed Innovation Process from identifying white spaces based on market assessment to product launches in order to meet Annual Innovation targets. -
Marketing & Sales Manager, North America RegionDipasa Natural Food Products & Ingredients Jul 2005 - Jul 2007P&L responsibility of $5MM+ sales revenue for existing and new organic/natural food ingredients, both branded and private label. Distributor & broker management. Increased company profits by 25%. Marketing, & Brand Management responsibilities for the following product categories: Natural, Sesame Oils, Seed, & Tahini, Baking Ingredients (Agave Nectar) & Flours, Organics, and Health & Functional Ingredients. Instrumental in developing and implementing short and long term strategic business to business/retail/private label marketing plans to grow niche BETTER FOR YOU markets throughout the US and Canada. Key Customers: CVS, Atkins, Sabra, etc.
Monica Helena San Miguel Skills
Monica Helena San Miguel Education Details
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Texas A&M UniversityB.S. Nutritional Sciences -
Texas A&M UniversityMarketing Strategy
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Texas A&M UniversityHealthcare Marketing
Frequently Asked Questions about Monica Helena San Miguel
What company does Monica Helena San Miguel work for?
Monica Helena San Miguel works for Huetrition, Llc
What is Monica Helena San Miguel's role at the current company?
Monica Helena San Miguel's current role is Health & Wellness Brand & Tech Expert | Founder & CEO of HueTrition®.
What is Monica Helena San Miguel's email address?
Monica Helena San Miguel's email address is mo****@****ion.com
What schools did Monica Helena San Miguel attend?
Monica Helena San Miguel attended Texas A&m University, Texas A&m University, Texas A&m University.
What skills is Monica Helena San Miguel known for?
Monica Helena San Miguel has skills like Cross Functional Team Leadership, Marketing Strategy, Product Development, Brand Management, Management, Integrated Marketing, Market Planning, Product Management, Strategy, Marketing Research, Crm, P&l Management.
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