∙ Serve as key brand marketing lead contact for internal stakeholders and external partners∙ Lead, establish, and enforce workflow process cross departmentally for all major brand marketing campaigns for the University’s marketing programs; projects include Big Ten Ad Spot, Commencement, USNWR Rankings, John Wooden Stamp Ceremony, Acquisition Branding & Signage Initiatives (South Bay, Research Park, UCLA Downtown), On-Campus and City Branding & Signage Initiatives (First Thursdays, Westwood Village)∙ Facilitate brainstorm, intake, and planning meetings, manage project timelines, receive all necessary approvals and see all brand marketing projects from start to finish∙ Lead and manage paid media efforts for the @ucla and @uclachancellor social media accounts which has significantly increased brand awareness of UCLA, increased engagement and followers across brand channels, and drove attendance of 14k+ students, faculty, employees, and LA community members to StratComm’s signature First Thursday events as of October 2023∙ Delivered the department’s first multi-channel Paid Media Brief, synthesizing brand goals based on brand studies, valuable input from StratComm leads, and desire to support internal and campus-wide initiatives. ∙ Lead the development and approval of the RFP process for our paid media agency∙ Oversee content strategy for ucla.edu top blade which garners 3.3m+ views annually∙ Manage brand inquiries from all UCLA departments to ensure consistency of brand and brand protection∙ External vendor relations for all on campus and off campus banner projects

• Founder of brand focused on fostering well-being through yoga in a welcoming, inclusive space• Host weekly movement practices, send weekly email campaigns, and develop social media campaigns to drive engagement, reach new audiences, and retain existing customer base• Raised $7500+ to donate to charitable organizations supporting mental health, social justice, and more• Create conversion plans for qualified leads through tactical outreach based on content engagement prompting significant new revenue flow and 100+ new clients • Use market research to inform target customer population, generate aligned content and meet client needs based on content viewership• Beyond online classes, I serve as an instructor at CorePower Yoga Los Angeles and lead corporate classes for large-scale companies and organizations such as Amazon, Scopely, and USC

• Successfully managed a product launch that helped drive highest sales day in company history• Increased email conversion by 75% and email traffic by 55% in 7 months• Production and execution of all email and SMS campaigns, including building emails from templates and HTML, copywriting, QA and scheduling• Manage content calendar and own cross-departmental process for email and SMS campaigns• Own email testing roadmap to optimize email campaigns and automated CRM flows• Analyze performance to continuously optimize targeting, creative, offers, timing, and frequency to drive growth• Create and maintain reporting for core email/SMS KPIs• Lead and manage performance ad creation for digital channels

• Designed, executed and marketed 200+ properties in major metropolitan locations across the US• Promoted to lead designer for LA in 9 months • Researched & defined design guidelines for LA metro that drove interior design decisions for all properties• Owned furniture and decor product curation, purchasing, vendor relationships, and design staging for properties owned by Zeus• Used customer data analysis to drive team's performance through decreased cost and increased sales generation; consistently exceeded customer satisfaction and conversion KPIs • Sourced funding to host quarterly cross-team events to develop compassion for all Operational roles which was then replicated across multiple metros

• Served as a cross-functional consultant, effectively communicating design structure in partnership with marketing department for optimal deployment to top clients such as Reddit, Instacart, and Genentech• Performed onsite field measures, product inventory checks, product research, and quote audits• Led 5+ weekly client meetings to effectively define actionable items• Owned all social media accounts for @twofurnish and @madebypair, used customer data to create plan that increased engagement rate by 45%+ in one year through unique content, reactive and proactive engagement, and reviewing data analytics through Insights

• Rotated through all teams (sales, design, product management, and decor) to get a comprehensive understanding of Two within the furniture industry • Aided the design team in space planning, furniture specification, and interior renderings • Organized and developed a plan to maintain sample library • Presented an internship deliverable at the end of a 3 month period • Transitioned into a full time position, taking on projects shortly after

• Taught personally designed yoga classes for students to support mental and physical wellness • Lesson planned weekly and held a space for individuals to safely exercise and learn yoga• Connected with individuals who sought health and lifestyle advice

• Worked with Senior Architect and a team of professional planners to review and approve residential and commercial projects in Sacramento• Memorized code and ordinances to write conditions of approval• Sketched revisions and design variations to send to applicants• Developed architectural research skills

• Worked with the Vice Chancellor, Campus Architect, and Director of Space and Capital Planning about increasing the involvement of students in administrative level meetings• Represented over 30,000 students to voice common concerns regarding campus development• Conducted interviews to build a team of dedicated and talented committee members• Headed and organized biweekly committee meetings

• Owned all visual content to advertise UC Davis Stores campus-wide• Based on sales flow, created riveting designs that helped drive $20 million+ in sales YOY• Led numerous social media initiatives for the store, including the UC Davis Campus Recreation and Unions Holiday Sale which generated $7 million+ in sales

• Used HTML/CSS to develop unique Wordpress themes thoughtfully curated for a target audience• Built relationships with customers to manage technical problems in Wordpress• Acquired small business knowledge through weekly mentorship meetings with two successful women entrepreneurs