Monica Y. Email & Phone Number

Texas, United States

Dallas, Texas, Us

• Redesigned the data layer to create a purpose-built, custom structure specifically for BSW and optimize the data layer toward more efficient and effective data collection, reducing the size of the GTM container by 20% in the process.• Instrumented the new web analytics platform for BSWHealth.com.• Implemented server-side conversion APIs for Facebook, Snapchat and Pinterest.• Collaborated to create a consistent, scalable tracking plan for web and app activities.

Dallas, Texas, Us

• Executed the Google Analytics 4 (360) implementation for the Baylor Scott & White website.• Use BigQuery on a regular basis to create data sources for reporting, analysis and to check data quality.• Adapted existing API call scripts to update and scale up competitive tracking abilities for SEMRush’s Share of Voice metric, and created a dashboard with the resulting data in PowerBI.• Debugged existing Google Analytics implementation for the MyBSWHealth online portal, resulting in a roughly 85% improvement for pageview counts, 53% improvement for session counts. Used the postMessage web API to more accurately measure activity happening inside iframed portions of the portal.• Team member for launching the first consent banner on BSWHealth.com, a feature in existence on only 15% of the 100 biggest hospitals in the US.• Technical lead for the launch of server-side tagging for BSWHealth.com.

Dallas, Tx, Us

• Used strategic thinking to implement canonical URLs in the relevant site areas/on the soon-to-be defunct domains ahead of a huge site migration to help mitigate negative SEO impact as we migrated from eight individual domains to a single college domain.• Made the necessary updates to local business listings for Bing, Google and Apple Maps to reflect the new, "single college" Dallas College branding and names. Maintainer of college GBP listings generally.• Sole source of data visualization, marketing analysis and research for a marketing department of 60+, using a mixture of PowerBI, Microsoft Excel and Google Data Studio.• Sole tag management specialist for the Dallas College website.• Originator of the college's first CRO program. Used conversion rate optimization (CRO) best practices and data-driven strategies to create the college’s first-ever CRO program, increasing email leads generated from cost-per-click ads by 214% year-over-year since the launch of the Dallas College website in July 2020.• Drafted the first-ever Dallas College Marketing department data governance guidelines, with a goal of improving data quality and consistency across all marketing channels, as well as pushing the team toward setting specific, measurable outcomes for our efforts.• Mapped out and implemented nearly 30,000 301 redirects during the site migration from eight individual domains into one. This has resulted in a 97% organic search traffic increase and a 51% increase to overall traffic since the launch of the Dallas College site from July 1-December 31, 2020.

Dallas, Tx, Us

• Write articles for the employee and student email newsletters.• Build, test and send weekly employee email newsletter in Adestra.• Manage, draft and edit content for the DCCCD website.• Create analytics reports, do data analysis for various DCT efforts.

Dallas, Tx, Us

• Manage all of @DCCCD’s flagship social media channels.• Launch, manage, build a content calendar/strategy and handle Facebook advertising for Dallas County Promise social media.• Concept, draft and edit blog posts for the Dallas Community Colleges blog based on content strategy principles as well as keyword research, resulting in a more than 500 percent increase in organic search acquisitions year-over-year (2017/2016).• Manage online local business listings districtwide on Google and Bing.• Develop DCCCD’s Snapchat presence through strategic use of geofilters.

Dallas, Tx, Us

Midwest City, Oklahoma, Us

I managed Rose State's social media, built a social media calendar for Facebook, Twitter and Instagram and wrote/distributed press releases.

Edmond, Ok, Us

In my time as @UCOBronchos, I doubled our Twitter following, increased our Facebook fans by more than 30 percent, and grew the Instagram account from 0 to 3,000+. I also worked on PPC and social media advertising campaigns, created social media brand standards and guidelines, and worked with various departments on campus regarding social media and web content.

• Managed all of company's social media channels, including Facebook, Twitter, YouTube, Google+, and LinkedIn pages, as well as the company blog.• Updated weekly analytics report describing website sales and comparing figures to past numbers.• Ensured that all products appear on the website correctly, proofreading to see that the correct images are intact, with no typos or other copy errors.• Updated company website on a regular basis, which typically included maintaining Promos & Fliers page with frequent email newsletters, weekly web specials for category pages, etc.• Wrote, shot and edited video for Petra Channels, the company's YouTube channel, which features new products to the site, closeout products, and consumer electronics industry news stories.

Oklahoma City, Ok, Us

• Social Media Management — I managed Facebook pages, Twitter accounts, and blogs. This involvement was primarily with (but not limited to) local businesses in the Oklahoma City area. This ranged from simple daily updates and reputation management to running contests, moderating comments, • Copywriting — I wrote blogs, website/SEO copy, press releases, and the occasional radio spot.• Account Management — I worked with clients directly to determine needs and manage expectations for graphics, website edits, scheduling video/photo shoots, and just about anything else you can imagine might fall into this category.• Proofreading — I proofread websites for typos and other errors, such as design inconsistency, broken links, etc.

Bachelor Of Arts - Ba, Mass Communications - Advertising

Master Of Science - Ms, Digital Communication Analytics