Monica Griffin Email and Phone Number
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Monica Griffin personal email
Monica is an accomplished leader with mastery of marketing strategy, membership engagement, brand development and customer experience design honed over two decades of experience with Fortune 500, nonprofit and private equity backed organizations. Prior to her current role with Lifespace, one of the top ten largest operators of senior living and healthcare communities in the US, Monica spent time as head of marketing and community partnerships for The Boca Raton Club & Resort and the Chief Marketing & Membership Officer for a global standard setting and education association, The Institute of Internal Auditors.Her career started at The Walt Disney Company where she spent sixteen years playing key roles steering global strategy and brand management efforts for the resorts, theme parks, membership and cruise line businesses.Monica holds a Certified Association Executive certification from ASAE, earned her Master of Business Administration from Rollins College and received her Bachelor of Science in accounting from Florida State University.
Worldatwork
View- Website:
- worldatwork.org
- Employees:
- 213
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Director Of Brand StrategyWorldatworkDelray Beach, Fl, Us
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Regional DirectorLifespace Communities, Inc. 2024 - PresentDallas, Texas, UsDrive comprehensive growth strategies with leading non-profit operator of senior living communities with seventeen properties located across the US. Shape go-to-market initiatives, lead community outreach, drive creative and campaign development and collaborate across organization to ensure cohesive branding, message and customer experience. Continually assess market trends and competitor activities to inform decisions and ensure regional strategies align with company's growth goals. -
Vice President, Marketing, Communication And EventsThe Boca Raton Jan 2023 - Dec 2023Boca Raton, Florida, UsAs head of marketing, provided strategic leadership at the iconic membership club and resort held by the private equity firm MSD Partners. Delivered omnichannel communication campaigns and exceptional guest experiences to maximize revenue through brand building, editorial content, performance marketing, and channel strategy. -
Executive Vice President, Chief Membership And Marketing OfficerThe Institute Of Internal Auditors Inc. Sep 2015 - Dec 2022Lake Mary, Florida, UsAuthority for improving membership, marketing and sales operational performance and cross-functional effectiveness to grow thought leadership, education, publishing and fundraising at professional services education organization with annual revenue of $64 million. Core member of CEO’s executive committee, leading all communications activities with primary focus on CEO, C-Level Executive, and Board Members. -
Vice President, Brand Strategy And Partner DevelopmentBaha Mar Jun 2013 - Sep 2015Nassau, BsJoined privately held organization during start-up phase as leader responsible for designing the global brand, digital, and communications approach for five hotels, more than twenty restaurants and expansive retail and recreation operation. Partnered with Bahamian government, Convention and Visitors Bureau and multiple business partners, including Grand Hyatt, Rosewood, and Jack Nicklaus Golf, to debut $4 billion luxury resort, casino and residential complex in the Bahamas. -
Director, Marketing And SalesDisney Cruise Line Sep 2008 - Apr 2013Kissimmee, Florida, UsDirected all communication initiatives for vital growth business in the Walt Disney Parks & Resorts division. Held primary accountability for launching Disney's new Dream Class of ships, successfully driving brand revitalization, advertising, digital strategy and online user experience, exceeding the goal of doubling booking volume over a twenty-four month period. -
Director Of Product MarketingWalt Disney World Jan 2004 - Sep 2008Lake Buena Vista, Florida, UsDrove all facets of integrated marketing programs for theme parks, water parks, resorts, golf, retail, and entertainment experiences. Led large team of Brand and Product Managers to optimize mix of new product introductions, brand marketing, special events and promotional pricing offers. -
Brand Manager, International StrategyThe Walt Disney Company Jan 2001 - Dec 2004Burbank, Ca, UsProvided global headquarters based strategic support to offices in Mexico, United Kingdom, Japan, and Canada to complement local knowledge and create comprehensive strategy for key global regions’ B2B and B2C activities. Led development and successful launch of five global websites and e-commerce engines.
Monica Griffin Skills
Monica Griffin Education Details
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Florida State UniversityAccounting -
Rollins CollegeMarketing
Frequently Asked Questions about Monica Griffin
What company does Monica Griffin work for?
Monica Griffin works for Worldatwork
What is Monica Griffin's role at the current company?
Monica Griffin's current role is Director of Brand Strategy.
What is Monica Griffin's email address?
Monica Griffin's email address is mo****@****iia.org
What schools did Monica Griffin attend?
Monica Griffin attended Florida State University, Rollins College.
What skills is Monica Griffin known for?
Monica Griffin has skills like Marketing Strategy, Strategic Planning, Branding And Identity, Branding Initiatives, Marketing Management, Consumer Insight, Multicultural Marketing, Direct Marketing, Social Marketing, Advertising, Marketing Communications, Online Marketing.
Who are Monica Griffin's colleagues?
Monica Griffin's colleagues are Doug Sayed, Meredith Mccann, Marcos Moreno, Cindy Chisman, Marie Finke, Vassilis (Vas) Theocharides, Brandon Staheli.
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