Monica (Lawton) Khol Email & Phone Number

California, United States

San Francisco Bay Area

San Francisco Bay Area

• Built and led internal communications function
• Oversaw employer brand efforts
• Nearly doubled internal communication scores on annual employee engagement surveys from 2019-2021
• Created company-wide communications best practices and standard operating procedures from series D to SPAC announcement
• Served as strategic counsel to People and Executive teams, collaborating frequently with other teams as needed (Engineering/Product/Design, Operations, etc.)
• Owned all critical communication impacting employees (COVID-19, natural disasters, change management, etc.)

San Francisco Bay Area

• Owned internal and external communications, including public relations, thought leadership, executive and employee communications
• Led content program (i.e. social media, blog, marketing collateral, events/roadshows, etc.)

Chicago, Illinois

• Served as account lead for public relations clients (totaling $1M) in the fields of public health, education, transportation, media, energy/public utilities, nonprofit and real estate development
• Created high-level communications strategies for both retainer and project clients (focusing on messaging, thought leadership, media relations and influencer marketing)
• Provided strategic and tactical messaging/communications support for critical public affairs campaigns throughout Chicago, including the Cook County sweetened beverage tax, the Illinois Attorney General’s police reform.
• Managed thought leadership programs, helping to identify and secure speaking opportunities and submitting contributed content
• Assisted senior staff with confidential crisis clients
• Trained, supervised and delegated tasks to junior staff on PR team

Milwaukee, Wisconsin

• Served as day-to-day public relations contact for multiple clients within agency’s largest ($5M) account
• Proactively pitched story ideas to trade/consumer media while building and maintaining relationships that garnered significant, consistent coverage
• Worked with company stakeholders to develop bylined articles, case studies, product features, advertorials, e-mails, biographies and award submissions
• Planned and executed media relations activities
• Positioned clients as thought-leaders while earning media placements
• Acted as liaison between client and agency creative team to develop marketing materials on time and within budgetIndustries: Commercial manufacturing, economic development

Milwaukee, Wis.

• Acted as account executive for six prominent clients
• Developed and maintained client relationships
• Oversaw projects including website development, branding strategy, media relations, advertising campaign development and marketing collateral development
• Managed all internal communications for STIR marketing, including social media, blog posts, inbound marketing, digital development, public relations, etc.
• Executed and oversaw a major rebranding strategy for a mid-sized B2B company, including name/logo development, website redesign, public relations, inbound marketing, trade show planning/representation
• Drafted and distributed press releases, media alerts and other materials for both B2B and B2C clients

Milwaukee, Wis.

• During the course of a six-month internship:
• Developed internal and external communications materials (press releases, media lists, media alerts, blog posts, social media content, metrics reports) and pitched media on behalf of various B2B/B2C clients
• Sharpened technical writing skills while creating press releases and blog posts for a global manufacturer of innovative water technology solutions
• Provided client and staff support while assuming ownership of administrative office dutiesIndustries: Food and beverage, financial services, water technology, supply chain

Milwaukee, Wis.

• During my two years at Northwestern Mutual, I spent the first year as the internal/field communications intern, and the second as the public relations intern.
• Contributed ideas and strategy for new financial education website for young adults (themintgrad.org); assisted in its development; wrote and edited original content for website and social channels
• Executed communication and supported acquisition of new mobile application to financial representatives
• Showed colleagues how to leverage the brand at the Annual Meeting, other corporate events
• Monitored online presence of company and competitors with media research, metrics and weekly reports
• Drafted social media language to be posted on company’s Twitter and Facebook accounts