Created the Innovation Center of FEG - DRIVE Lead strategic design team and manage cross-functional teams to deliver the value creation show case as group synergy success, experienced in managing digital strategy, market/user research, design and execution teams from scratch. - Work closely with cross-group senior executives(business unit/banners) and direct report to group CIO to develop tactical digital transformation plan and process-innovation initiatives. - Brainstorm new and creative growth strategies for business unit. - Evaluate emerging technologies(e.g. IoT, AIoT, retail automation solutions, MPOS, CRM, AI..etc) and provide perspective for adoption where appropriate.- Communicate the new services(or products) strategy, executable plan, and it's key messaging of concept to both group leadership(budget) and market(revenue streams).- Excellent problem solving thinking, and ideation skill with perfect design sense as cross-industries coordinator who can connecting the dots and ensure the quality of design work and it's originality of concept; further align with its business goal and keep its competitive advantage in the market. - Drive and inspire the team of design, research, data analytic, digital lab and marketing members to develop a competitive/data-driven strategy and execution plan with failure/root cause analysis, feasibility assessment, implementation, roll-out plan, which allow team to achieve it's ultimate goal of project creativity and the promise of seamless user experience to end-user, where can lead us to increase the profitability and margins in the end. - Use key insight as the guide for team problem solving which allow team(with multi-function/background) to work and think together, it's not only create team's dynamics but lead them to tackle more tough challenges as breakthrough success catalyst.

Role as Project Lead, Strategist, Coordinator, Researcher, StoryTeller, and User Experience Designer.

ONE of Projects at LUNAR: Lucky Litter FroliCat http://www.amazon.com/FroliCat-BOLT-Interactive-Laser-Pet/dp/B0021L8W6KLUNAR worked with Lucky Litter to help the company attain a leadership position in the pet toy market. The innovative suite of FroliCat electro-mechanical toys engages cats in fun exercise and enthused play and look beautiful in the home when not in use. The toys are designed to appeal to cats’ predatory instincts. Bolt and Dart project randomized laser dot patterns across the floor to stimulate a cat’s natural chase instinct.

Remarkable Projects:Client: AOC (http://www.aoc.com/) Role as Project Lead & Designer- Monitor& TV, project received Two 2008 Reddot AwardClient: Auluxe (http://www.auluxeacoustic.com/)Role as Project Lead & Designer- SoundBar,project received 2008 Reddot AwardClient:Tatung (http://www.tatung.com.tw/) Role as Senior Designer, Strategist in specific targeted project- Goal is to assist client as world class award winner, project received two 2007 IF Award, includes Gold winner(achieved the goal 100%)Client: VictorTaichung (http://www.or.com.tw/) Role as Project Lead & Designer of ROBOT Design, 2008 Taiwan Worldtrade Show