Mónica León Email & Phone Number

Madrid, Comunidad De Madrid, España

Madrid, Community Of Madrid, Spain

Madrid, Community Of Madrid, Spain

Madrid

I managed a team of 8 people specialized in Digital Strategy and Content. I managed Social Media, Social Media Listening, Multilingual Content creation, Customer care, and Influencer Marketing services at Madrid´s headquarters. I was responsible for relations with Madrid´s office Social Media department clients. Punctually I also led the relationship with international clients where other offices were also involved (Madrid & LATAM)Teamwork process and deliverables supervision:… Show more I managed a team of 8 people specialized in Digital Strategy and Content. I managed Social Media, Social Media Listening, Multilingual Content creation, Customer care, and Influencer Marketing services at Madrid´s headquarters. I was responsible for relations with Madrid´s office Social Media department clients. Punctually I also led the relationship with international clients where other offices were also involved (Madrid & LATAM)Teamwork process and deliverables supervision: - Creation of annual brand strategies based on content management and creation (sometimes multilingual): Strategy definition, tactics, and activation.- Community Management- Influence Marketing campaigns (boosted with Paid Social campaigns) - Campaign and Customer care reporting.- Crisis Management. ORM.- Social Media Listening Tools management.- Suppliers coordination. Show less

Madrid Y Alrededores, España

During my first time in Omnicom PR Group I worked as senior digital consultant, mainly focusing in strategy but also activating and supervising campaigns.Most of my clients were Beauty & Lux related and that´s the reason why my work there was specially related with Influencer Marketing strategiesClients: Procter & Gamble Haircare (Herbal Essences and h&s), Coty Luxury (Lancaster, Calvin Klein, Gucci, Hugo Boss, Chloé, Tiffany & co, Miu Miu, Bottega Veneta, Burberry, Escada)

Creation and presentation of creative concepts and solutions for different brands in the digital domain, specially in Social Media.Brands (local and international): Maybelline New York, Vodafone, The Coca-Cola Company, Youtube / Google, MasterCard, Navidul, Mondelēz.

I worked for The Coca-Cola Company, one of the most important accounts of the agency, for more than 3 years. Working for their most iconic brand (Coca-Cola) and its Zero and Light variants, I was involved not only in key brand campaigns but also in those campaigns related to Music and Football huge events like World Cup and Euro. I developed earned-media oriented strategies that I activated afterwards: managing budgets, working closely with influencers and reporting… Show more I worked for The Coca-Cola Company, one of the most important accounts of the agency, for more than 3 years. Working for their most iconic brand (Coca-Cola) and its Zero and Light variants, I was involved not only in key brand campaigns but also in those campaigns related to Music and Football huge events like World Cup and Euro. I developed earned-media oriented strategies that I activated afterwards: managing budgets, working closely with influencers and reporting results.Highlights:- Social Strategist for "Benditos Bares" Coca-Cola campaign: Beside the branded content created with illustrators and youtubers, this campaign was a success in Social Media as Twitter created a case study based on it (https://biz.twitter.com/success-stories/coca-cola-spain) and it was also awarded as Best Campaign in Tweet Awards. "Benditos Bares" won several EFI awards in 2014: Great EFI Award, Silver in Media, Gold in Commercial Communication and it was awarded with jury´s special award to the most innovative strategy- Huge experience creating Branded Content with influencers, illustrators, youtubers, instagrammers and celebrities- Social Media Strategist of #ComparteCocaColaCon, one of the most successful Coca-Cola campaigns in Spain as people for the first time was able to get a personalized can for them or their beloved ones- Social Media Strategist for #CocaColaMusicExperience, also in charge of the social media report, where engagement and conversation was huge due to teen fandom phenomenon in Social Media. Show less

ePR for brands such as MINI, Callao City Lights (Cinemas and huge screens in Madrid´s city center) Panasonic, and LEGO. While contacting influencers and suppliers was my main task, I also reviewed content and experiences, worked occasionally on community management and I created results reports, slowly developing a strategic vision.

During my time as trainee in Isobar (former Netthink Isobar) I learned how to manage social media communities, working as Community Manager for Johnnie Walker.I was also involved in the process of developing strategies and concepts for accounts such as The Coca-Company, Kellogg´s, Orange, ABC, Ray-Ban and Intropia

Nokia / Bel

Degree In Advertising And Public Relations

Master In Graphic And Web Design, Art Direction

Professional Photography