Mônica Liberatti Email & Phone Number

São Paulo, Sp, Br

São Paulo, São Paulo, Brasil

Calvin Klein, Joop e Davidoff

São Paulo Sp

Marketing Coordinator for Luxury Fragrances, brands included: Calvin Klein, Lacoste, Chloé, Joop and Gabriela Sabatini.

São Paulo E Região, Brasil

Responsible for Marketing Science operation in Brazil, supporting local and LATAM teams with Social Listening, Trend Studies and Market and Consumer behavior.

São Paulo E Região, Brasil

Implemented the Beamly's Marketing Science area in Brazil, supporting local team, LATAM, and Global with digital insights studies for the pillars of Consumer Beauty, Professional, and Luxury.At Beamly, my responsibilities are to:• Social Listening studies (audience and social media conversation)• Trend studies in beauty market• Paid media campaign analysis• Analysis of Celebrities and digital influencers feat with brands• Market and consumer behavior studies to support the media plan strategy• Ad hoc studiesBrands that I worked with: Wella, Sebastian Professional, Nioxin, OPI, Risqué, Monange, Paixão, Koleston, Soft Color, Biocolor, Cenoura & Bronze, and Bozzano.

São Paulo E Região, Brasil

Lead of the Social Care and Social Listening teams for RB (Reckitt Benckiser) brands. I was responsible for managing and developing three talents, and for guaranteeing best in class deliveries, including:• Social Listening studies (audience and social media conversation)• Organic and Paid Media campaigns analysis • Community Management• Costumer Service interactions on social channels• Social Care and Consumer Service strategyBrands that I worked with: Vanish, Veja, SBP, Olla, Jontex, Naldecon, Strepsils, Dermodex, Veet, Finish, Harpic, and Air Wick.During this period, I also supported TIM Brasil operation in Rio de Janeiro.

Reckitt Benckiser

Responsible for Social Media and Social Care structure for RB, providing orientation for two talents and also delivering the following analyses:• Social Listening studies (audience and social media conversation)• Organic and Paid Media campaigns analysis • Community Management• Costumer Service interactions on social channels• Social Care and Consumer Service strategy• Competitors analysisBrands that I worked with: Vanish, Veja, SBP, Naldecon, Strepsils, Dermodex, Veet, Finish, Harpic, Air Wick, Amopé, and Mortein.

Reckitt Benckiser

Based inside RB office, my responsibilities were to:• Consumer care interaction on brands social networks, such as Facebook, Instagram, Twitter, and Youtube• Social Listening analysis to support brands digital strategy• Organic and Paid media campaign analysis• Development of presentations: strategy planning and competitorsBrands that I worked with: Durex, Veet, Dermodex, and Strepsil.

Pós Graduação, Gestão De Negócios Com Ênfase Em Marketing

Postgraduate in Business Management with emphasis on Marketing - 2017/2018

Publicidade E Propaganda, Publicidade E Propaganda

Graduated in Social Communication with qualification in Publicity and Advertising -2010/2013

Intercâmbio De Férias - 2012, Design E Comunicação Visual, Aulas Ministradas Em Inglês.

Icon Words course, focused on the importance of typography for a campaign - 2012.

Técnico De Publicidade E Propaganda Com Habilitação Em Marketing, Comunicação Social

Caminhando Sobre Brasas, Psychology

Firewalking é uma técnica que visa promover uma mudança na programação mental do praticante, que ao final do treinamento é convidado.

Leader Training (Ser Líder), Psychology

Treinamento Comportamental