Mônica Liberatti Email & Phone Number

São Paulo, SP, BR

São Paulo, São Paulo, Brasil

Calvin Klein, Joop e Davidoff

São Paulo SP

Marketing Coordinator for Luxury Fragrances, brands included: Calvin Klein, Lacoste, Chloé, Joop and Gabriela Sabatini.

São Paulo E Região, Brasil

Responsible for Marketing Science operation in Brazil, supporting local and LATAM teams with Social Listening, Trend Studies and Market and Consumer behavior.

São Paulo E Região, Brasil

• Implemented the Beamly's Marketing Science area in Brazil, supporting local team, LATAM, and Global with digital insights studies for the pillars of Consumer Beauty, Professional, and Luxury.At Beamly, my.
• Social Listening studies (audience and social media conversation)
• Trend studies in beauty market
• Paid media campaign analysis
• Analysis of Celebrities and digital influencers feat with brands
• Market and consumer behavior studies to support the media plan strategy

São Paulo E Região, Brasil

• Lead of the Social Care and Social Listening teams for RB (Reckitt Benckiser) brands. I was responsible for managing and developing three talents, and for guaranteeing best in class deliveries, including:
• Social Listening studies (audience and social media conversation)
• Organic and Paid Media campaigns analysis
• Community Management
• Costumer Service interactions on social channels
• Social Care and Consumer Service strategyBrands that I worked with: Vanish, Veja, SBP, Olla, Jontex, Naldecon, Strepsils, Dermodex, Veet, Finish, Harpic, and Air Wick.During this period, I also supported TIM Brasil.

Reckitt Benckiser

• Responsible for Social Media and Social Care structure for RB, providing orientation for two talents and also delivering the following analyses:
• Social Listening studies (audience and social media conversation)
• Organic and Paid Media campaigns analysis
• Community Management
• Costumer Service interactions on social channels
• Social Care and Consumer Service strategy

Reckitt Benckiser

• Based inside RB office, my responsibilities were to:
• Consumer care interaction on brands social networks, such as Facebook, Instagram, Twitter, and Youtube
• Social Listening analysis to support brands digital strategy
• Organic and Paid media campaign analysis
• Development of presentations: strategy planning and competitorsBrands that I worked with: Durex, Veet, Dermodex, and Strepsil.

Pós Graduação, Gestão De Negócios Com Ênfase Em Marketing

Postgraduate in Business Management with emphasis on Marketing - 2017/2018

Publicidade E Propaganda, Publicidade E Propaganda

Graduated in Social Communication with qualification in Publicity and Advertising -2010/2013

Intercâmbio De Férias - 2012, Design E Comunicação Visual, Aulas Ministradas Em Inglês.

Icon Words course, focused on the importance of typography for a campaign - 2012.

Técnico De Publicidade E Propaganda Com Habilitação Em Marketing, Comunicação Social

Caminhando Sobre Brasas, Psychology

Firewalking é uma técnica que visa promover uma mudança na programação mental do praticante, que ao final do treinamento é convidado a.

Leader Training (Ser Líder), Psychology

Treinamento Comportamental