Monica Marshall Email & Phone Number

New York, Ny, Us

Monica manages a team of comunications, social impact, sustainability, advocacy and policy consultants across the agency. She supports clients across a range of industries developing and managing their corporate purpose, social responsibility, sustainability and social impact programs. The work Monica leads is directly linked to the organization’s goals – strengthening reputation, building the brand, driving sales, generating funds, forging partnerships or changing policy – and success requires deep engagement between governments, companies and NGOs.

Monica led Ketchum’s Purpose Practice and is a partner of ONE HUNDRED, an Omnicom offering that brings expertise from across the network to help clients with sustainability and social impact marketing/ communications challenges. Monica focused on building brands, strengthening corporate reputation, generating stakeholder engagement and increasing sales. Monica worked with Fortune 500 companies (e.g. J.P. Morgan Chase, Kohler, P&G, Whirlpool, Nestle), foundations and NGOs across many issues ranging from conservation, food security, education, financial inclusion and youth to health, water and wellness. Monica’s entrepreneurial spirit has led to very strong business and financial results throughout her career. She is also a frequent contributor to media outlets on topics related to sustainability, public private partnerships, purpose and social impact.Prior to joining Ketchum, Monica was the Deputy Director of Private Partnerships at the United Nation’s World Food Programme (WFP) where she forged public-partnerships with many companies in the areas of disaster relief, food/nutrition, supply chain, logistics, finance, technology and hospitality. Monica worked with companies including Pepsi-Co, Yum! Brands, Unilever, UPS, Kraft and others.Monica was with Ketchum in New York, Egypt and Washington, DC before joining the U.N. where she focused on global marketing/communications campaigns around economic development, trade and tourism. She built Ketchum’s social marketing practice to support major issues such as human trafficking, education and Medicare.Monica has studied, lived and worked in the U.K., Italy, Thailand and Egypt.

New York, Ny, Us

Grew overall partnerships and donations by 300 percent in first year; over 5 years raised half a billion from the private sector. Forged multiple partnerships – directly or through coaching team members – with several global companies and foundations including PepsiCo, CocaCola, LG Electronics, MasterCard, Vodafone, American Red Cross, Bill & Melinda Gates Foundation, Fujitsu, Zynga Games and others; built team in Middle East and priority markets in Asia (Japan, Korea, China and Malaysia) and Australia to strengthen partnership and marketing/communications capacity; coached team on building sound frameworks around digital partnerships and helped drive changes in online community building and donations in Japan.

Roma, Rm, It

Brought in to build a fully-functioning private sector division, develop a vision and strategy, negotiate partnerships and raise significant funds for WFP. Early accomplishments include developing policies around engagement with the private sector (for Executive Board approval), identifying technological & financial infrastructure needs, hiring and training staff. Evolving duties include leading a global team of 35 people in partnership development and fundraising outreach initiatives; building infrastructure in Asia and the Middle East and generating a multi-fold increase in cash donations through the negotiation of a series of long-term, multi-million dollar global partnerships and cause related marketing campaigns with major global, local and regional brands.Forged partnerships with leading global companies such as DSM, Unilever, PepsiCo, Kemin Industries, Cargill and others; Developed, implemented and managed global cause related marketing campaign with YUM! Brands raising awareness of hunger and funds for WFP across 80 percent of the organizations 36,000 restaurants in the US, Europe, Middle East and Europe.

Us

Provided senior counsel to major international clients in the areas of brand and image management, crisis communications, message deliver and media relations; cultivated new business opportunities by vetting corporate prospects and selling Ketchum. Developed and managed multi-faceted public education campaign, handled major international crises, built strong client relationships, worked with national international media and oversaw multi-million budget and team of fifteen. Developed and implemented an international communications campaign to promote Egypt to the international investment community, including counselling senior government officials, developing media plans and media training spokespeople, attracting international and managing Egyptian media interest, coordinating efforts with USAID, liaising with potential investors.Held several positions at Ketchum during this time, starting as an Account Supervisor.

Ba, Business And Economics

Ma, Middle East And Arabic