Monica Mahesh Email & Phone Number

Chicago, Il, Us

Vernon Hills, Illinois, United States

• Managed day-to-day operations and omni-channel digital marketing campaigns within Salesforce Marketing Cloud.• Collaborated closely with Marketing Managers, translating their strategies into actionable implementations through ExactTarget within the Marketing Cloud.• Utilized ExactTarget to send emails and tracked campaign performance and effectiveness, leveraging existing templates for new campaign creations.• Enabled dynamic content management and personalized customer experiences through AMPscript.• Utilized Data Extensions, Profile management, and Subscriber Data Extensions to enhance targeting and personalization.• Developed ExactTarget Dynamic Subject Lines while crafting engaging emails.• Develop various email templates for dynamic email marketing programs using HTML, CSS, and AmpScript. • Constructed Marketing Journeys using Journey Builder and executed Email & SMS campaigns for diverse initiatives.• Worked on more than 30 various campaigns using Journey Builder, Automation Studio, and Contact Builder.• Created and managed Automations, including advanced SQL queries, filter activities, and email dispatching within Salesforce Marketing Cloud.• Scheduled and managed deployments within the Salesforce Marketing Cloud application, ensuring effective communication with stakeholders post-completion.• Track campaign metrics including sends, clicks through rates and other measures using both Exact target and Adobe Analytics.• Designed advanced reports and dashboards within Marketing Cloud for comprehensive insights.• Coordinated day-to-day email operations, audience segmentation, and automated campaign creation.• Leveraged HTML, CSS, and AMPscript to update HTML-based emails and landing pages.• Used Jira to track user stories, bugs and day to day activities. • Collaborated with project team members and stakeholders to design, develop, conduct unit testing, and offer post-release support.

Parkcity, Illinois

• Develop and execute journeys and targeted marketing campaigns using Salesforce Marketing Cloud tools like Journey Builder, Email Studio, Mobile Connect, and Automation Studio, tailoring campaigns to specific audience segments.• Integrate segmented audiences into marketing campaigns within Marketing Cloud Journeys to personalize and optimize engagement. • Designed personalized email content using Adobe Creative Suite, HTML and CSS3 in Content Builder.• Lead technical coordination, including QA of marketing emails in HTML, crafting SQL queries, developing AmpScript logic, and deploying campaigns.• Design workflow rules and task specifications, incorporating time-triggered tasks, email alerts, and field updates.• Collaborate with Marketing Cloud Connect, Data Stream, query writing, data extensions, and AmpScript for audience segmentation and engagement strategies. • Develop various email templates for dynamic email marketing programs using HTML, CSS, and AmpScript. • Track campaign metrics including sends, clicks through rates and other measures using both Exact target and Google Analytics.• Followed QA process to ensure emails are rendered as insisted across all email clients and screen resolutions and tested using Litmus.• Worked and Scheduled Ad hoc email campaigns.• Created responsive development principles and ability to create HTML content to work across different browsers and outlook versions.• Contribute to SDLC phases, analyzing requirements, facilitating implementation, and estimating project timelines.

India

• Design and develop Health Care, Retail and e-Commerce websites and marketing emails in Mailchimp.• Day to day development and production of HTML emails, utilizing existing templates to expedite requests as well as writing new code from scratch, if needed.• Assist with managing elements of the email campaign process, including building and designing templates using Adobe photoshop, creating workflow, identifying audience segments and testing email results.• Build, test, and execute email marketing campaigns using HTML and CSS.• Collaborated with cross functional teams, marketing communications, creative operations, and editors to ensure campaign accuracy and is in accordance with quality specification.• Create gradient schemes, custom shapes and apply to web graphics, slicing and optimization of images for both mobile & web using Adobe photoshop.• Thoroughly test emails for compatibility with cross browsers and email clients using Litmus, Silver pop; ensuring all links, images, subject lines, and list segments are accurate and working properly.• Maintained cutting-edge knowledge of current and emerging technologies, trends, and standards.