Lead and provide strategic direction to a high-performing team of field marketing managers, ensuring the development and execution of comprehensive marketing strategies aligned with corporate objectives.Spearhead brand visibility and customer engagement efforts through innovative marketing campaigns, promotions, and local initiatives tailored to corporate restaurant markets.Cultivated collaborative relationships with various levels of Operations and Corporate Support Teams to ensure alignment and consistency in brand messaging and execution.Worked closely with Operations Leadership to understand operational challenges and opportunities, integrating marketing strategies to support business objectives and drive operational excellence.Oversees the development and management of marketing budgets, optimizing spend to deliver maximum ROI and achieve revenue goals.Designed and executed a system-wide Teacher Appreciation Campaign, "Whatateacher," resulting in increased transactions in restaurants, $25 million in earned media, $30,000 in retail sales, and $30,000 in teacher grants.Revamped Whataburger's Field Marketing Charitable Giving program, facilitating over $900,000 in dedicated partnership giving across a 14-state footprint, establishing system-wide partnerships with food banks and educational mentorship programs.

Divisional Director, responsible for leading the assigned division/region of the Field Brand Development team and field support Strategy. Responsible for directing the team in the execution of the corporate-end of brand development strategy and ensuring execution of Local Store Marketing (LSM) programs, processes and advertising materials and maintaining a consistent look and message reflecting the Whataburger brand at Corporate units. Division spans 10 states (Arizona, New Mexico, West Texas, Oklahoma, Arkansas, Louisiana, Mississippi, Alabama, Georgia, and Florida) Provide strategic marketing plans and activities to increase the profitability and overall success of the Division by aligning the goals of the corporate business with the marketing needs of each region.

Managed brand strategy in nine growth markets through market visits, collaboration with operations, field marketing, and consumer insights resources, resulting in enhanced brand awareness and business growth.Delivered persuasive presentations to stakeholders, showcasing the value of proposed marketing initiatives in driving business results.Analyzed market trends to identify new opportunities, adjusting marketing plans for maximum effectiveness.Enhanced company reputation through successful public relations initiatives and positive media coverage.Streamlined marketing department processes for more efficient project management and resource allocation.Mentored junior team members, providing guidance and support to foster professional growth and skill development within the marketing department.

Supported over 50 corporate restaurants in North Texas and Mississippi markets, managing major sponsorships and ensuring complete execution and maximization of sponsorship contracts.Collaborated with general managers, area managers, and the director of operations on the rollout of company-wide marketing campaigns.Developed systems and programs for local restaurant marketing to provide effective support and training to restaurants.Executed strategic field marketing campaigns to increase brand awareness and engagement.Developed targeted marketing strategies for specific demographics, resulting in higher customer engagement.

Sales, marketing,and promotions consultant for locally owned businesses.Specializing in: Salon, Day Spas, and Fine Dining Restaurants. Projects included: Website content design, community programs, private dining programs, and event management. Accomplishments: Successfully designed private dining program that yielded client over $45,000 in sales in a five month period.

Managed program specials, rebate programs, and vendor relations with Sysco Foods. Identified regions where sales were low and designed promotions to grow program participation. Coordinated program incentives with Manufacture Representatives to increase market usage with association members. Monitored and maintained daily, weekly, and monthly sales reports to Board of Directors and Executive Team. Successfully grew sales by 10% nationally on a new and diverse program. Managed all state and national trade shows handling payment, logistics, and staffing.Marketing Coordinator for all Group Purchasing programs creating and executing marketing materials including but not limited to email blasts, promotional fliers, benchmark surveys, and direct mail items .

Executive Assistant to Senior Vice President of National Account Sales, Prepared FoodsMaintained VP’s appointments, travel arrangements, training schedule, customer visits, and corporate meeting schedules. Initiated and coordinated customer events, i.e. conferences, sporting events, plant tours, and dinners. Frequent attendance during customer events and frequent stand in when SVP is not available. Communicated with and provided direction to sales staff of 28 regarding tasks and assignments from SVP. Composed and compiled sales presentations, weekly/monthly/quarterly business updates, and sales reports. Conducted research, prepared correspondence, expense and statistical reporting.Coordinator/Negotiator for Sporting venue contracts – negotiated and organized use of and payment for Dallas Cowboys, Dallas Stars, and Texas Rangers season and suite tickets. Assisted and oriented newly hired Sales/Culinary employees, on business processes and systems. Compiled market research on beef, poultry, and dairy markets for contract negotiations and price changes.

Customer Relations handling inquiries on consumer goods in the pet and sporting good industry.New product launch coordinator : executed product sample program and sales materials for national and regional sales staff. Tracked presentation performance and marketing feedback for product management staff.Trade Show Coordinator for all national and regional conventions, organized all product shipments, sales collateral, and trade show layout for sales and marketing staff. Organized over 25 trade shows per year.Market Research Coordinator: worked with brand marketing on focus group and competitive research in key product areas.

Patient Coordinator for Multiple Sclerosis patients, working with verifying insurance, obtaining financial information for assistance with medical copays, and nurse training.