At Meta, I worked on developing strategic B2B content within Global Business Marketing, with a focus on video programs aimed at sales enablement and training. My responsibilities included localizing global narratives for Brazilian and Latin American markets, editing internal newsletters, and managing special projects on relevant and current themes, such as creators. In this role, I developed advanced skills in storytelling, content creation and management, persuasive communication, and… Show more At Meta, I worked on developing strategic B2B content within Global Business Marketing, with a focus on video programs aimed at sales enablement and training. My responsibilities included localizing global narratives for Brazilian and Latin American markets, editing internal newsletters, and managing special projects on relevant and current themes, such as creators. In this role, I developed advanced skills in storytelling, content creation and management, persuasive communication, and stakeholder engagement, along with experience in reputation management and crisis communication — key competencies to strengthen brand image and support ESG practices. Show less

As the leader of the company’s commercial expansion project and responsible for marketing and communications, I developed strategic skills in content, storytelling, and branding. I led the brand development and strengthening, updating the visual identity, and creating a new website and social media presence, while building a consistent narrative for the target audience. These initiatives allowed me to enhance my ability to create engaging content aligned with business goals, contributing to… Show more As the leader of the company’s commercial expansion project and responsible for marketing and communications, I developed strategic skills in content, storytelling, and branding. I led the brand development and strengthening, updating the visual identity, and creating a new website and social media presence, while building a consistent narrative for the target audience. These initiatives allowed me to enhance my ability to create engaging content aligned with business goals, contributing to brand growth and the success of new commercial projects. My experience brings an integrated view of communication and branding, essential for driving audience connection and the company’s competitive positioning. Show less

At Lyra Brazil, the Americas headquarters, I led the Communication and Marketing areas, supporting the Commercial Director in Brazil and the Communication team at the head office in France in all their needs. My primary goal was to consolidate and expand Lyra’s presence in Latin America, improving performance and achieving profitability targets. My activities included creating and managing internal and external communication and marketing campaigns, both online and offline. I was responsible… Show more At Lyra Brazil, the Americas headquarters, I led the Communication and Marketing areas, supporting the Commercial Director in Brazil and the Communication team at the head office in France in all their needs. My primary goal was to consolidate and expand Lyra’s presence in Latin America, improving performance and achieving profitability targets. My activities included creating and managing internal and external communication and marketing campaigns, both online and offline. I was responsible for analyzing and standardizing strategic content, such as commercial proposals, presentations, and official announcements, ensuring consistency and impact. I managed multiple communication channels—including websites, social networks, and events—and maintained close relationships with suppliers within the scope of Communication and Marketing. My experience in branding and multinational communication strengthened Lyra’s image in the region, while my project management skills ensured that each action aligned with the company’s global and local objectives. Show less

easyhelp is a web/mobile application, built on a marketplace model, that facilitates contact between homecare caregivers and people who need these kind of services.

For many years, I worked as a journalist, writer, editor, photographer, and videomaker, building a diverse portfolio that now enables me to deliver impactful, high-quality content.Corporate Content for Multinationals:I developed and edited marketing materials and magazines in Portuguese for companies like Novartis, Nextel, BayerCropScience, Abbott, and DPA/Nestlé. This experience honed my ability to create brand-aligned content that resonates with target audiences. I also produced… Show more For many years, I worked as a journalist, writer, editor, photographer, and videomaker, building a diverse portfolio that now enables me to deliver impactful, high-quality content.Corporate Content for Multinationals:I developed and edited marketing materials and magazines in Portuguese for companies like Novartis, Nextel, BayerCropScience, Abbott, and DPA/Nestlé. This experience honed my ability to create brand-aligned content that resonates with target audiences. I also produced health, wellness, and beauty guides for Avon catalogs, solidifying my expertise in targeted communication.Digital and Multilingual Content Creation:As editor of a site aimed at college students, I developed content in Portuguese, English, and Spanish on business, culture, and travel, adapting messages for diverse audiences. My role as an online news editor for Folha de S. Paulo further strengthened my skills in producing relevant content across multiple digital channels.Photography and Videography for Corporate and Creative Projects:I created portraits of executives and celebrities for Forbes Brazil and covered events at ESPM in São Paulo, capturing images that reflect the moment and brand essence. Additionally, I volunteered as a photographer and videomaker for causes related to animal protection, education, and culture, documenting stories that inspire positive impact.Key Skills: • Strategic Content Development for print and digital media • Bilingual and Multilingual Communication (Portuguese, English, Spanish) • Creative Storytelling in writing, photography, and video • Project Management for editorial and visual contentThese experiences have shaped my ability to transform ideas into engaging stories aligned with brand goals and the impact I strive to create. Show less

As a Social Media Analyst at Editora Mol (now MOL Impacto), a leader in social impact publishing in Brazil, I specialized in managing and curating content with a focus Social. My role encompassed full social media content management and customer support 2.0 across all digital platforms, ensuring a consistent and engaged presence that aligned with the brand’s mission to inspire social change. My experience at MOL Impacto sharpened my ability to create purpose-driven digital strategies that… Show more As a Social Media Analyst at Editora Mol (now MOL Impacto), a leader in social impact publishing in Brazil, I specialized in managing and curating content with a focus Social. My role encompassed full social media content management and customer support 2.0 across all digital platforms, ensuring a consistent and engaged presence that aligned with the brand’s mission to inspire social change. My experience at MOL Impacto sharpened my ability to create purpose-driven digital strategies that resonate with socially conscious audiences, a critical skill for supporting and amplifying the impact of brands in ESG space. Show less

Creative curation on the collaborative network campaigns and special projects as virtual book-catalog "Os Arteiros".

As a Content and Social Media Analyst, I developed and implemented social media strategies tailored to diverse industries, including parenting magazines, online lotteries, and trainee programs for both multinational and medium-sized companies. I managed and produced engaging content for social networks—primarily on Facebook and Twitter—as well as for websites and mobile applications, aligning each piece to strengthen brand presence and reach target audiences. My experience also includes crisis… Show more As a Content and Social Media Analyst, I developed and implemented social media strategies tailored to diverse industries, including parenting magazines, online lotteries, and trainee programs for both multinational and medium-sized companies. I managed and produced engaging content for social networks—primarily on Facebook and Twitter—as well as for websites and mobile applications, aligning each piece to strengthen brand presence and reach target audiences. My experience also includes crisis management, where I skillfully maintained brand reputation and responsiveness in challenging situations. These skills are essential for companies seeking professionals with strong communication, content strategy, and branding expertise, ensuring a coherent and impactful online presence. Show less

Photographer of events held on university campuses. Portraits of personalities and special guests.

Corporate/Internal content creation, editing and monitoring, such as magazines, newsletters, murals, etc., for large companies such as Abbott, Novartis Biosciences, Bayer Cropscience, DPA (Latin American division of Nestlè), Nextel. Direct involvement with the Communication departments and Human Resources.