Monica M. Email and Phone Number

work collaboratively with the creative team and account teams of Aetna, CVS and Santander team among other incredible accounts. Work in web and print projects (creative, adaption, production, and post production).

Working as a Product designer for Sweaty Betty, a global activewear and lifestyle brand for women.My main tasks are focused on email marketing and performance design assets. Cross collaboration with Sweaty Betty design and marketing team.

• Hired to bring a fresh and innovative approach to the company’s branding collateral for the launch into Canada and Mexico.• Deliver multiple materials for digital communication channels including social networks, email templates and newsletters • Design of presentations for conferences, pitches for the sales team, key visuals for temporary campaigns and promotions, editorial white papers, email, and newsletter templates

Collaborated with Visual Designers, Commercial Director, Operations Manager, Agencies (Media Monks), Media, Zip Australia stakeholders (Sr Product Manager, Sr. Product Designer)• Adapted the Australia Zip brand for Mexico that enhanced its market appeal and ensured consistency in the narrative and brand design that included expanding the brand Guidelines• Created a design system and a playbook of key brand messages for numerous stakeholders • Created omnichannel… Show more Collaborated with Visual Designers, Commercial Director, Operations Manager, Agencies (Media Monks), Media, Zip Australia stakeholders (Sr Product Manager, Sr. Product Designer)• Adapted the Australia Zip brand for Mexico that enhanced its market appeal and ensured consistency in the narrative and brand design that included expanding the brand Guidelines• Created a design system and a playbook of key brand messages for numerous stakeholders • Created omnichannel communication through the effective alignment of different agencies • Conceptualized and designed multiple key visuals for promotions• Lead the design of key branded marketing collateral such as corporate stationary, sales decks, one-pagers, conference presentations, OHH, and other offline publicity• Provided art direction and project management for: - Assets of the Mexico launch (photo, video, sponsorships, renders, SWAG, emails, social media, etc.) -Magazines and media that promoted the brandKey Accomplishment: • Improved agency and media deliverables by creating a playbook of key messages that focused on compelling storytelling and branding elements. The result were clearer and more appealing graphics, copies and brand elements for the Mexican market Show less

Worked for different startups on its launching process

In addition to my work as a consultant and designer, I supported the university for a year as an adjunct teacher in the master's degree in marketing and advertising at Ibero University.

• Created Key Visuals for the multiple sales promotions of Volaris Mexico and Volaris Costa Rica• Aligned media and digital channels to ensure design cohesion in communication of the promotions• Designed communication assets for google ads• Designed the Hero banner and landing pages of all the airline routesKey Accomplishment: Boosted performance metrics by harnessing the creative and strategic input of the Design team to create a forward-thinking design system where… Show more • Created Key Visuals for the multiple sales promotions of Volaris Mexico and Volaris Costa Rica• Aligned media and digital channels to ensure design cohesion in communication of the promotions• Designed communication assets for google ads• Designed the Hero banner and landing pages of all the airline routesKey Accomplishment: Boosted performance metrics by harnessing the creative and strategic input of the Design team to create a forward-thinking design system where each type of promotion had a unique look and feel which appealed to a targeted audience. Show less

• Led the conceptualization and creation of the employee’ Vshop retail storeo Created visual design of the Vshop (Volaris’ official store for employees) and the websiteo Designed the products and merchandisingo Organized a professional photo shoot and took products photos for Vshop website and marketing materialso Editorial design for catalogueso sales, inventory and distribution management• Accountable for the success of the Graphic Design and implementation logistics… Show more • Led the conceptualization and creation of the employee’ Vshop retail storeo Created visual design of the Vshop (Volaris’ official store for employees) and the websiteo Designed the products and merchandisingo Organized a professional photo shoot and took products photos for Vshop website and marketing materialso Editorial design for catalogueso sales, inventory and distribution management• Accountable for the success of the Graphic Design and implementation logistics for multiple marketing, sales and PR events (SWAG, Rollups, OOH, offline communication, etc.)• Supervised the editorial design for the on-board menu and the NYSE report to investors including designs for internal communication assets (mailings, newsletter, offline communication, etc.)• Designed different assets for the corporate communications team (SWAG, infographics, email templates and work spaces (Hangars, airplanes fuselage, corporate and operational offices, etc.)Key Accomplishment: • Led a ground-breaking project that enhanced the company culture and feeling of connection throughout the organization by developing and launching a low-cost retail store for employees featuring Volaris products which generated internal and external sales across the country Show less

• Developed online and offline graphic materials for different companies, such as Cinepolis (major movie theater company), Mopar (division of former Chrysler Corporation), and UVM (Mexico university)• Designed graphics (banners, displays, social media, merchandising) for events sponsorships• Formulated content strategy for advertising campaigns

Contributed expertise to editorial design of magazine articles, design of different assets for social media, adaption of campaigns, editing photography