Monica Mchale Email & Phone Number

Tampa, Florida, United States

Tampa, Florida, United States

• Project manager coordinating internal customer teams, external brokers, and rack supplier to bring Kool Aid, MIO, Crystal Light beverage programs to life in supermarket retailers across the US. Compiles weekly.
• Coordinates all retail contests including rules, selling tools, and reward payments.
• Works directly with Shopper Marketing and Omni Team to complete pre and post program analysis.
• Assists with development, distribution, implementation of hand applied coupons and retail display tools.

All Publix's Trading Areas

• Creates impactful presentations for Publix’s 5 Divisional Directors of Merchandising
• Works directly with Kraft Customer Business Teams to create monthly retail plans
• Delivers direction of monthly retail plans to Kraft Heinz in store Team or Broker for execution
• Utilizes IRI data and Tableau to evaluate display and consumption results
• Works with shoppers insights to build and implement sweepstakes and customer incentives

Florida, Georgia

• Creates impactful presentations for Directors of Merchandising
• Presents, sells, and executes displays for all Kraft Heinz products
• Works directly with Kraft Customer Business team to create monthly retail plans for field Implementation
• Updates Sales Force with monthly objectives
• Utilizes Nielsen data to manage and evaluate display and consumption results
• Presents monthly results to senior management

Florida, Carolinas, Texas

• Managed broker partnership
• Utilized Nielsen data to manage and evaluate display execution results
• Worked directly with Retail Execution Managers and Category Business Leads to compile monthly priorities and report results

Tampa/St. Petersburg, Florida Area

• Account Responsibility: BJs Wholesale Clubs, Kmart, Wawa, Sunoco, Murphy USA, Thorntons, Speedway, and Pilot
• Delivered increased display and sales in convenience, discount, and wholesale club classes of trade. Account portfolio contributes over 93 million in gross sales annually.
• Established and maintained relationships with accounts.
• Utilize SAP data to customized promotions and presentations.
• Acts as a consultant for problems and concerns and makes recommendations to resolve.
• Works directly with 9 District Sales Managers to solicit their direct input on ways to increase sales and to enhance promotional programs in assigned accounts.

Tampa/St. Petersburg, Florida Area

Experience in sales, marketing, management, finance, and operations.Directed and managed an Accounts Payable process and associated staff of 13 including department manager, supervisor, auditors, analysts, and clerks.AP process produced over 100 million dollars in performance based checks for 1800 vendors in North America. Executed and monitored set up and.

Detroit, Cleveland, Indianapolis, And Pittsburgh

Midwest Account Responsibility: Marsh Supermarkets, Giant Eagle, Meijer, Kroger Divisions and A&P Divisions.Executed category management through sales analysis, strategic planning and formal business reviews.Delivered increased sales in supermarkets, terminals, convenience, drug, and mass classes of trade through promotions, creative display and.