"Your customers will never be happier than your employees" ~The Customer Service RevolutionCustomer Experience is everywhere - from the forklift operator interacting with truckdrivers to the homeowner who installs our trim in their living room. Every day my mission is to improve all of those interactions through culture, people, processes and technology.

I specialize in small business marketing including strategy and marketing plan development, product launches, website design, social media planning and implementation, and print collateral development. I take goals and ideas and bring them to life with measurable and tangible results!

Create and manage marketing strategy including identifying accurate and consistent corporate identity, value proposition positioning and developing online and offline content assets.- Market segmentation analysis determining size, attractiveness and effort/fit with organization- Implement The Challenger sales methodology including sales team training, supporting collateral materials and online and social media content.- Identify market insights for customer education and design infographics to effectively communicate complex data-driven insights.- Designed, built and maintain two corporate websites- Created a sales enablement tool containing over 200 branded pieces of collateral

Customized marketing services for small businesses on a freelance basis. Services include collateral material design, promotional campaigns, press releases, social media marketing, website development, corporate identity, and advertising strategy.

Direct communications strategy that effectively describes and promotes Harvest Community Church. Conceptualize campaigns and content for print and online media for both internal and external communication. Produce and distribute press releases for promotion of events. Manage multiple budgets.- Design and publish all collateral material including weekly bulletin and Powerpoint presentations and brochures for all major events and ministries. - Created and executed social media marketing plan including Facebook and pastor’s blogs. Over 50 Facebook “likes” in first week.- Team with multiple ministry segments to develop strategies to successfully promote events and ministries. Marketing plans include collateral material, video, press releases and social media. Results in improved customization, brand consistency and quality of promotional materials.- Manage website including content and SEO. Implemented online registration and payment for events. Increased website visits by 50% in 3 months through improved value of online content.

Crafted direct marketing strategies including direct mail, print and interactive media for portfolio of over 40 national and local retail clients. Designed and executed customized advertising campaign for each client to maximize revenue, ROI and consumer loyalty.- Contracted 10 new clients representing a 30% increase in territory revenue within 12 months of accepting position. Developed strong agency-type consultative relationships with clients via mastery of category research, competitive environment, internal capabilities and client objectives.- Increased efficiency and ROI of clients’ marketing budgets via marketing database analysis, enhanced targeting and improved advertising vehicle selection.

Directed marketing strategy and ensured value proposition and brand position consistently conveyed to the market. Managed new business development in multi-state area. Directed allocation of marketing budget.- Developed and launched 3 new marketing tools including e-catalog. Managed budgets, directed creative, wrote content and sourced suppliers. - Increased territory sales by 258% by strategically identifying new market opportunities, developing new products and programs and negotiating value-add long-term account contracts.- Created and executed 3 innovative sales programs targeting new distribution channels plus 3 customized programs for specific customers. Program development included product selection, service design and promotion planning.- Created and executed comprehensive advertising campaign including media selection, creative development, budget management and response measurement. Gained $250,000 of new revenue through successful execution.

Managed marketing strategy execution including budget management, supplier sourcing and evaluation, and relationship development with key market players. Developed corporate brand identity and managed communication to market via advertising strategy, collateral materials, customer presentations, trade shows and press releases. Planned 3-4 company and customer events per year. Trained sales staff and customers on marketing program.- Produced 5 high-impact marketing tools including point-of-purchase display, product CD and corporate video. New marketing program resulted in reputation as industry’s Best in Class.- Wrote and issued press releases for local and trade media to broadcast company milestones. - Directed all trade shows and customer events including event planning and selection, logistical management and measurement of effectiveness.