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My journey as a consumer-obsessed commercial leader and corporate executive continues to fuel my passion for brand building, delivering compelling products, and engaging consumers through purposeful storytelling and experiences. I build best-in-class organizations that Sales teams that consistently outperform revenue and profit goals. I have influenced the success of many consumer loved and fast growing brands, including prAna, Under Armour, SPANX, and Reebok Swimwear.Throughout my career in the wholesale and retail industry, I lead with vision and strategy and my superpower of business acumen translates into growing financially sound businesses. I have a relentless passion for anticipating the consumers’ needs and my experience spans active apparel, footwear, swimwear, outerwear, intimate apparel, and accessories. The teams I lead thrive in environments where high energy, entrepreneurship and inclusive leadership allow brands to realize their potential. I model collaboration, transparency, and clarity to inspire action and build tomorrow’s leaders.
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Senior Vice PresidentIntradecoUnited States -
Advisory Board Member And ConsultantHanky Panky Ltd. Jun 2021 - PresentNew York, UsAdvisory board: Provide strategic and practical guidance to company leadership while sharing current industry perspectives. Current: Hanky Panky. Previous: SCOUT Bags.Consultant: Current client: VENUS Swim & lifestyle E-commerce brand.Advise and create 3-year strategic plans for clients, wholesale strategy and go-to-market best practices, distribution expansion strategies, pricing strategies, merchandise assortment strategies. -
PresidentPrana 2021 - 2023Carlsbad, California, UsRecruited by Columbia Sportswear to lead the prAna brand, full P&L, develop a long-range growth strategy, a refreshed brand mission/vision/position and drive new consumers into the brand. Impacted the shift to become DTC led with a strong ecommerce business, catalog and two flagship stores, while continuing to grow the wholesale channel. Influenced the culture to have a consumer first mind-set. Pivoted prAna brand to sharply focused product categories that deliver inspiring products for consumers. -
Division President - General ManagerSwim Usa 2017 - 2020New York, UsSet overall vision and strategy for the active swim division and the brands in that portfolio, including Reebok (Licensee) and private label. Leader of strategy, design, merchandising, product development and sales & marketing for this division. Leader of sales and gross margin growth of new product launches in Omni-Channel distribution for Men's and Women's Reebok Swim. -
Vice President Of SalesUnder Armour 2014 - 2017Baltimore, Maryland, UsBuilt the North America Department Store channel from $90M to over $550M in revenue, managing multiple categories: Men’s / Women’s / Youth / Apparel, Footwear, Accessories and Outerwear. Inspired and led a sales organization who consistently outperformed targets. Managed strategy, sales, retail marketing, wholesale digital strategies and new customer distribution for this channel, including launching Footwear in new channels of distribution. Cross functionally led the department store planning and analytics, regional merchandising, and finance teams. Served as interim head of Merchandising for the Women’s Active Apparel business across all North America distribution channels over an 18-month period. -
Vice President Of SalesSpanx 2007 - 2014Atlanta, Ga, UsMember of executive team that built the brand, set company vision, and created a full Omni channel business. Instrumental in driving total company revenue from $40M to $300M+ and a $1B valuation. Drove strategic leadership of flagship SPANX brand, the company’s largest revenue generating line. Led a sales organization of 40+, in-house Account team, independent reps, and international distributors in the UK and Canada. Created business plans and market penetration strategies to drive sales through numerous channels of distribution including: Department Store, National Chains, Direct to Consumer, Specialty, and Off Price. Luxury customers included: Neiman Marcus, Saks Fifth Avenue, Bloomingdales and Nordstrom.Fueled company growth by expanding into lifestyle categories such as denim, leggings, activewear and swim and launched Men's. Created a diversified channel distribution strategy. Launched new accounts and drove sub-brand profitability of mass and mid-tier channels, including Macy’s, Kohls and Target. Introduced the company’s first Foundation product, which become the #1 selling bra in America in its introductory season and a multi-million dollar business. -
Director Of SalesSpanx 2005 - 2007Atlanta, Ga, UsRecruited to lead and grow domestic and international sales for an emerging luxury shapewear and hosiery company. Built a best-in-class sales organization from the ground up. Managed North America sales team and international distributors representing the brand in the global marketplace. Directed day-to-day account planning and execution, driving revenue achievement to meet aggressive company goals. Personally negotiated deals with leadership of top customers to build long term partnerships.Dramatically increased company revenue, positioning SPANX for substantial revenue growth and market penetration for years to come. Achieved the #1 volume brand in shapewear and hosiery in the Department Store luxury channel in less than two years. Opened new channels of business, including Direct to Consumer.
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Consultant, DirectorE*Trade And Merton Iii (Private Consulting Firm) 2001 - 2005UsE*TRADE: Led the planning, execution, and launch of E*Trade’s first physical retail technology and trading center in NYC. Extended E*Trade’s reach online and drove sales of branded merchandise through the development and launch of its e-commerce site.Merton III: Improved the financial performance of retailers through enhancements to organizational structure, business process re-design, and implementation of inventory allocation and PLM systems. Clients included J. Crew, Ann Taylor. -
Senior Merchandise ManagerThe Coca-Cola Company 1999 - 2000Atlanta, Ga, UsLed the buying operation and distribution center infrastructure for Coca Cola's domestic stores and first international store in Tokyo, Japan. Created financial and merchandising plans to lead the new vision for retail stores at Coca-Cola. -
Divisional Merchandise Manager/Senior Buyer (Federated Department Stores & Upton'S)Macy'S 1988 - 1999New York, Ny, UsEstablished fundamental expertise in retail buying, merchandising and distribution in big box environments at Burdines, Rich's and Macy's. Earned recognition as Buyer of the Year and led a National Buying Team for Federated Department Stores. Developed merchandising strategies for Specialty Department Store, Upton’s. Accountable for $200M in annual sales.
Monica Mirro Skills
Monica Mirro Education Details
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Michigan State UniversityConsumer Merchandising/Retailing Management
Frequently Asked Questions about Monica Mirro
What company does Monica Mirro work for?
Monica Mirro works for Intradeco
What is Monica Mirro's role at the current company?
Monica Mirro's current role is Senior Vice President.
What is Monica Mirro's email address?
Monica Mirro's email address is mm****@****anx.com
What is Monica Mirro's direct phone number?
Monica Mirro's direct phone number is +167850*****
What schools did Monica Mirro attend?
Monica Mirro attended Michigan State University.
What skills is Monica Mirro known for?
Monica Mirro has skills like Sales Management, Leadership, Strategy, Vision, Negotiation, Merchandising, Managing Distribution Channels, Retail Category Management, Process Improvement, Financial Planning, Business Planning, Revenue And Profit Growth.
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