Mónica Macedo Email & Phone Number

Lisboa, Portugal

Portugal

Lead on the digital transformation and e-Commerce acceleration for the Perrigo Portugal brands & Iberian role for the Compeed brand - leading and executing the digital strategy across all channels including non-linear TV, influencers and e-commerce for both countries.Design an editorial calendar of engaging digital content- To expand the e-commerce by defining local strategies to increase the e-business sales- Ensure appropriate commercial targets are set for DtoC ecommerce activity and ensure its tracking sharing with the commercial team.- Monitor digital performance and consumer engagement- Maintain understanding of the latest digital opportunity and trends in consumer interaction and inspire the teams with those possibilities:- Owned platforms excellence;- Growth hacking approach;- Build Audience leveraging all Digital marketing methods.- Oversee a strategic approach to the use of social media and provide relevant content for them, in order to support digital marketing campaigns- To manage project budgets and set KPIs- CRM operations - B2B and B2C- Web development and localization in order to ensure SEO usability- Brand Oversee the implementation of CRM strategy and data management, - Build a strong partnership with Digital Technology to improve servicesTools:Power BI, Google Analytics, Tag Manager, Looker Studio, Facebook business manager, Traackr, One Trust, Shopify, Wordpress, BuzzMonitor, Yopto, Moat - Social Studio, Sales Force

Portugal

Director of online strategy - B2C/ B2B and Board member in the Professional Products Division.Brands: L'Oréal Professionnel, Kérastase, Redken, Shu Uemura, Décleor and Carita.SOW:Support and coach the Marketing team- Manage project budgets and set KPIs- Coordinate all the media agencies to achieve the desired position on each channel- Analyze Internet activity of each brand and our competitors to make recommendations to the marketing team- Web Analytics: Google Analytics, Facebook Insights, Traackr, One Trust, BuzzMonitor, Programmatic, Moat - Webmaster Tools: ROI analysis and monitoring of all campaigns- Build strong relationships with the brand DMIs (Co-creation) to ensure the best content for Portuguese marketDevelop the SEO strategy - Web development and localization in order to ensure SEO usability- Coordinate all the SEM campaings- Relevant brand content creation in order to engage our customers- Working cross functionally with the Comunication and Marketing team to develop the best marketing plan for each brandE-retailers support in order to improve the image and sales of our brands and POS digitalization initiatives:- CRM operations - B2B and B2C- Develop the E-Business strategy - Internal digital evangelization and education at all levels (cross functional teams)

Portugal

Create the digital department and define the mission and role in order to accelerate the growth of the brands through a bold, solid and continuous digital strategy.- Online Marketing Campaings strategy for the all brands (VICHY, LA ROCHE POSAY, ROGER&GALLET and SKINCEUTICALS)- Develop the SEO strategy - Coordinate all the SEM campaings- Web development and localization in order to ensure SEO usability- Relevant brand content creation in order to engage our customers- Working cross functionally with the Comunication and Marketing team to develop the best marketing plan for each brand- CRM operations- Web Analytics: Google Analytics, Webmaster Tools: ROI analysis and monitoring of all campaigns- Content Management- Build strong relationships with the brand DMIs to ensure the best content for Portuguese market- Support and coach the Marketing team- Manage project budgets and set KPIs- Coordinate all the media agencies to achieve the desired position on each channel- Analyze Internet activity of each brand and our competitors to make recommendations to the marketing team

Portugal

Online Marketing Campaings strategy for the two brands (L'Oreal Paris and Garnier)- Web development and localization in order to ensure SEO usability- Relevant brand content creation in order to engage our customers- Working cross functionally with the Comunication and Marketing team to develop the best marketing plan for each brand

Lisbon

"100 Papas na Língua " - www.sabado.pt

Lisboa

Lisboa

Master'S Degree, Journalism And New Media

Centro Profissional De Jornalistas, Curso Especializado De Rádio E Televisão

Activities and Societies: Elaboração de Notícias, Reportagens e edição de telejornal nos diferentes suportes.

Bachelor'S Degree, Journalism