Monica Pope, Mba, Pmp Email & Phone Number

Atlanta, Georgia, United States

• Manage all facets of media buying campaigns, meticulously coordinating efforts across departmental teams• Engage in contract negotiations with vendors to secure appropriate valuation and premium ad placements• Conduct in-depth analysis of traveler behavior, market trends, and airport advertising metrics to execute a comprehensive media buying strategy• Oversee a media budget exceeding $1 million dollars to optimize airport exposure and extend reach. Significantly expanded the footprint of H-JAIA to encompass 100% of the state and additional regions within the Southeast• Lead teams in planning, designing, and procuring activations, such as Breast Cancer Awareness, Holidays at Hartsfield-Jackson, and ShopATL, a B2C e-commerce initiative

Atlanta, Georgia, United States

• Managed projects to foster the airport’s relationship with the local community.• Collaborated with team to create airport wide marketing campaigns that reach millions of people per year via digital, traditional, and experiential marketing channels• Facilitated procurement for an over $5M marketing budget. Including management of all promotional items, signage, uniforms, airport-wide campaigns, and major projects

Greater Atlanta Area

• Compiled, analyzed and interpreted historical budget data, then presented the results to the Security leadership team, allowing the division to forecast for future budgets with more accuracy.• Used Microsoft Excel to analyze data points, identify targeted variables, and create queries and presentations to provide results to corporate partners and clients. The resulting analytics helped to decrease Breach of Rules Notice (Infractions) by 30% per year. • Saved an additional $20,000 in the yearly budget by preparing monthly statistical reports and meticulously collecting and formatting extensive amounts of data, then analyzing the data for trends over months, quarters and years. • Assisted in planning the fiscal year operating and capital budgets for the Security Division by meeting with top-level executives to determine the yearly needs for each work group.• Created detailed Standard Operating Procedure Manuals to refine departmental operations and procedures, saving the division over 50 billable hours per month.

Greater Atlanta Area

• Prepared monthly billing data totaling $80k - $100k for security services for 100+ companies at the “Worlds Busiest Airport”. • Developed a macro in Microsoft Excel that decreased the turnaround time of the audit by 75%.• Implemented a new process for daily reconciliation of all clients’ security charges, resulting in a 50% decrease in accounting errors.• Coordinated cross-functional teams with the finance and marketing divisions, to increase the efficiency of the billing and reconciliation process and improve the brand image of the Security division of the Department of Aviation.

Greater Atlanta Area

• Properly maintained and allocated the break structures of 5 interconnect markets resulting in a 75% decrease in errors. • Provided guidance and training to over 10 colleagues in Traffic Specialist I and II positions, resulting in an overall increase in efficiency within the department.

• Led a team of 6+ programming specialists as the most senior programming specialist.• Built and maintained television programming for over 200 networks resulting in 45% increase in revenue.• Placed marketing avail types for 500-550 different television shows and live events with 95% accuracy, an improvement of 10%.

• Scheduled On-Air promotions and other log components for CNN International Networks with 90% accuracy. • Resolved conflict and communicated daily with Sales Operations coordinators to ensure deadlines were met.• Collaborated with Master Control by making manual changes to produce accurate and up-to-date daily logs.• Completed 8 personal development courses including Communicating and Listening and Power, Politics and Influence

Greater Atlanta Area

• Created daily logs for the TBS Network by placing ad copy on the schedules and ensuring that they timed out correctly• Made manual changes in Master Control when necessary• Worked with a team to prepare weekly schedules for TBS• Communicated with sales departments to ensure ad copy was current and correct

Greater Atlanta Area

• Ensured that acquired programs complied with TBS, TCM, and TNT standards• Responsible for screening and rating over 50 acquired programs for sexual content, violence, and language• Organized and maintained the 2004 Competitive Network Database which contained over 40 programs from other networks• Collaborated with the legal department to provide accurate ratings for acquired programs

Master Of Business Administration (Mba), Marketing/Marketing Management, General

Activities and Societies: Blacks in Business, NBMBAA, MBA Student Ambassador

Bachelor Of Science, Science, Technology And Culture

Activities and Societies: Delta Sigma Theta Sorority, Inc., National Society of Black Engineers, African-American Student Union, Gifted.

Education record

Post-baccalaureate continuing education