Monica Schultz Email & Phone Number

Chicago, Il, Us

Lead strategy development for Kraft Heinz and HP brands.

Arlington, Virginia, Us

Lead the development of go-to-market plans that help our community achieve its goals in transforming Education.

Vevey, Ch

Responsible for developing seamless consumer experiences that drive profitable growth online and in stores for beverage brands such as Coffee mate, Natural Bliss, Starbucks, Nesquik, Chameleon, and Nescafé. Manage the strategic planning and execution of omnichannel marketing campaigns across key customers in planned and impulse channels, inclusive of traditional brick & mortar, pure play, and concierge eCommerce retailers.

Vevey, Ch

Manage shopper marketing programs for the beverage division across key channels and customer accounts for Coffee-mate, Nesquik, and Nescafé brands.

New York, New York, Us

Clients: The Coca-Cola Company, Constellation Brands, Chobani, MondelezNon-CPG Clients: USPS, GAF, SunTrust, New York LotteryResponsible for developing and presenting insights-driven shopper or brand strategies that align with client goals, consumer/shopper target, and retailer priorities. Synthesize consumer, shopper, and marketplace data to define strategic opportunities, develop frameworks, and educate agency and client teams. Collaborate with account managers, creative directors, partner agencies, and client teams to inspire smart and creative path to purchase experiences. Regular contributor to writing shopper marketing blogs for the agency. Experience being a core team member and presenter for new business pitches.

New York, New York, Us

Clients: The Coca-Cola Company and Constellation Brands• Supported the development of a program scorecard to measure program success for Constellation Brands programs• Assisted in developing a framework for the agency to communicate activation strategies• Leverage primary and secondary research to define the problem, insights and strategic approach. Brief the creative team and clients with visualized and written presentation.

Client Brief: A P&G Customer Team wanted to develop thought leadership on a key shopper segment to drive shampoo and detergent category sales among these shoppers at a national retailer. Our team was charged to uncover mobile shopping insights throughout the path to purchase to inform future shopper marketing strategies.Result: Our team planned, conducted, and analyzed qualitative research including shopper journals, in-home interviews and shop-alongs at a national retailer. We applied learned insights to develop category-specific shopper personas and journeys and presented key insights and recommendations to the P&G Customer Team at their home office. Leo Burnett/Arc invited our team for a follow-up presentation to account leadership.---Client Brief: Arc Worldwide used internal tools to share retailer information and insights across the organization. However, the information was presented in a static form that didn't inspire creative departments and required continuous updating. Our team was tasked to create a dynamic tool for the agency to share retailer information and insights in a way that would inspire creative work across multi-functional departments.Result: We developed the vision for a global intranet community to share retailer information and insights in addition to wireframe concepts, content ideas, and branding strategy. We pitched a one-year pilot program and organizational implementation strategy to senior management. The agency invited our team to present the strategy to another set of account teams for further consideration.

Washington, District Of Columbia, Us

Developed, implemented, and executed regional and national integrated marketing communication strategies for the Hispanic College Fund across web, social, email, and traditional media channels. Skills included: project management, brand development, integrated marketing communications, agency and vendor management, community management, media relations, design and print production management, media asset management, content development and management, Spanish-language business writingResults:• Spearheaded brand re-positioning strategy from concept to implementation• Developed online marketing campaign raising $100,000 in media sponsorships for annual gala• Planned and executed social network strategy acquiring 8,000 followers in 1 year saving $10,000 in website costs• Created and managed a communications fellowship program of 16 members that saved $15,000 in operating costs and doubled regional marketing coverage over the previous year• Won unanimous board approval for gala marketing concept to unveil organization's new brand• Garnered 60 million impressions in national, regional, Spanish, and English-language media• Streamlined media asset archive tools

Chicago, Il, Us

Client: McDonald’s, Baltimore Washington RegionSupported the development and execution of communication strategies for the Washington co-op in addition to supporting the Baltimore and Richmond co-op teams. Focused on increasing food quality and safety awareness among third party mom-influencers, Hispanic Consumer Market initiatives, and supporting product launches through media relations, event promotions, sampling, and online initiatives. In addition, provided a supportive role for producing responses to RFPs, pitch presentations, and generating new business leads. RESULTS:• Secured first-ever multi-media partnership with The Washington Post for McDonald's All-American Games garnering 14 million media impressions over two consecutive years• Managed the design, implementation, and analytics of moms' food quality and safety program website• Collaborated with owner/operators, suppliers, agencies, and corporate executives to coordinate site visits for influencer moms to see the inner operations of McDonald's restaurants and suppliers• Won two awards for food quality and safety program for moms• Generated new product awareness for McCafe, Fruit & Maple Oatmeal, and Angus Third Pounders• Developed strategic relationships with McDonald's owner/operators, suppliers, community partners, and media contacts

Chicago, Il, Us

Client: McDonald’s, Baltimore Washington RegionSupported the development and execution of communication strategies for the Washington co-op in addition to supporting the Baltimore and Richmond co-op teams. Focused on increasing food quality and safety awareness among third party mom-influencers, Hispanic Consumer Market initiatives, and supporting product launches through media relations, event promotions, sampling, and online initiatives. In addition, provided a supportive role for producing responses to RFPs, pitch presentations, and generating new business leads.

B.A. Communication

Master Of Science (M.S.), Integrated Marketing Communication

Education record