Lead comprehensive marketing strategy and initiatives for Univar Solutions Pharmaceutical, Nutraceutical, and Food Ingredients globally

Identify strategic vision and build regional and affinity-based Alumni Chapter boards within the 31,000+ constituent community based on population data, engagement statistics, donor history, and sustainability metrics Lead strategic mass email marketing, social campaigns, and various other print and digital external communication efforts while aligning overall branding and messaging effortsImplement strategic content marketing efforts through multimedia, digital, video, and printGenerate written and creative content for frequent mass communication with 20K+ global email subscribers, 27K+ known households, and 13K+ social followers Recruit, build, train and support 125+ Alumni Chapter Board Leaders across 13 Regional & Affinity ChaptersOversee all aspects and coordinate implementation of 90+ events annuallyRe-brand and position large-scale events and programs to improve ROI and drive increased revenues year-over-yearUtilize Google platforms (mail, calendar, forms, drive), iModules CRM and web hosting software, Adobe Creative Suite, Microsoft Office tools, PayPal, Social Tables, Check-In Easy, Canva Pro, Slack internal communication tools, and Trello Project Management software

Oversee list sorting, creative design, and mailhouse coordination with media partner for mass postal mailings for event and campaign-based mailers, distributed annually for anywhere from 300 to 25,969 households worldwide Design advertisements and write creative content for Voyages alumni magazine, distributed worldwide on an annual basis Coordinate with Flat Out Events to implement campaign to increase runners in Virginia Running Festival in 2017 to 844 runners (688 in 2016, 659 in 2015) and increase Alumni 5K to 434 runners (222 in 2016, 202 in 2015) Coordinate with local and national eVA/SWAM media partners to effectively serve and reach key stakeholders Manage strategic marketing campaign, venue management, event support, and volunteer management for 18 nationwide event locations on CNU Day 2018 (grew from 14 locations in 2017 and 6 in 2016); CNU Day 2018 raised $747,000 in support; events engaged 479 (372 in 2017) of the total 1,919 alumni donorsDirect marketing oversight of Homecoming Weekend’s Captains Choice Classic Golf Tournament, the Virginia Running Festival, CNU Day celebrations, international alumni travel (Finland, Europe, Belize, Ireland), domestic adventures (skydiving, national and local sporting events), alumni discount programs, and Multicultural Alumni Weekend

Develop alumni and corporate relationships across the nation, and internationally, on behalf of the University Coordinate student-alumni networking receptions, site visits, and career panels in various target geographic regionsSupervise Corporate Recruitment team including a Recruitment Coordinator and two Employer Relations staffConduct trend analysis and generate statistics on employment and recruitment data to develop strategic recruitment planIncrease recruiter engagement, achieving alumni and employer partnerships with over 932 unique employer and graduate program partners in the 2014-15 academic year (794 in the year prior)Exceed recruitment goals by achieving 43% increase in campus interview schedules (129 in total for 2014-15), 47% increase in job postings (3,822 in total) and 61% increase in career fair recruiting organizations (271 in total) over two year periodEvaluate students and alumni in their candidacy for employment and coach on making professional alumni connections

Designed and implemented course curriculum to educate liberal arts students of diverse majors on Fundamentals of Business Served in adjunct faculty role for two semesters and regularly serve as guest lecturer in Personal Marketing and Honors courses

Rebuilt employer relations and recruitment program upon accepting the role after two years of vacancyImplemented major recruitment initiatives including Career Fairs with 700+ student, alumni and recruiter attendeesInstructed student and alumni workshops on career planning, interview preparation, resume writing and LinkedInSpearheaded annual drive-in conferences, hosted by CNU, attended by 70+ Virginia career centers and employersCreated print and digital marketing materials targeting students, alumni and employers using Microsoft Office (Publisher, Word, Excel, PowerPoint), online design tools (Canva, PosterMyWall, FlipSnak) and CRM/Event Management software

Cultivated relationships with client companies, ranging from emerging growth startups to Fortune 500 corporationsManaged 80+ employees at various client sites across the Virginia Peninsula while tracking productivity and turnoverRecruited high caliber candidates through strategic partnerships, college/community fairs and online recruitment toolsSold staffing services agreement to the largest branch account, generating over $1 million in annual sales revenueImplemented strategic inside and outside sales plan to cultivate new employer and client partnerships Received Employee of the Year Award after first full year of employment