Monica Paoluzzi Email & Phone Number

Haarlem, Nh, Nl

Amsterdam, North Holland, Nl

Amsterdam, North Holland, Nl

Responsible for the Marketing Strategy in Italy, Spain, Portugal, Poland, Slovakia, Romania, Bulgaria, and Israel.

Amsterdam, North Holland, Nl

I lead a group of 10 passionate and experienced marketers towards making Just Eat the leading food delivery company in Italy.I'm responsible for the Country Marketing Strategy and Operating Plan, aimed to achieve growth targets through new users acquisition and customer retention, covering: Brand, B2C and B2B Communication, Media buying and planning, Partner Marketing, PR and Corporate Communication, CSRI also manage the country Marketing budget and release customer and orders forecasts liaising with the BI team.

Amsterdam, North Holland, Nl

I worked as a project leader on strategic initiatives and cross-functional projects.Examples of projects that I've been managing: post-M&A integration, improvement of the Sales team’s procedures and reporting, development of a new lead qualification and scoring process, optimization of the restaurant's acquisition and onboarding process, sales team reorganization.

Milano, Italia, It

As a senior advisor for a portfolio of digital startups, I helped them to develop and launch their business ideas and meet their business goals, fostering a lean approach to business development.

Milano, Milano, It

While working for Digtal360 I took the lead of University2Business, a digital start-up offering services to companies through the employment of students as occasional workers, where I was focused on the marketing strategy and the development of new B2B deals.

I had a key role in the launch of the digital startup Gnammo, a social eating network. Besides being an advisor for the founders, I was responsible for the partnerships, the PR activities, and the management of the customers' community.

London, Gb

I was part of a task force aimed at the review and re-design of all the commercial processes of Vodafone Italia (Sales and Post-Sales) to increase efficiency and enhance the quality of service delivered to both consumer customers and retailers.

London, Gb

I managed Vodafone direct sales force within Tuscany and Le Marche regions, working on the medium and large enterprise market. My tasks included:• increase Vodafone market share through the development of the existing customer base and the acquisition of prospect customers, with focus on small and medium enterprises (targets on volumes and revenues)• manage, motivate and train a sales team of 8 people.

London, Gb

I managed and developed relationships with wholesale customers through a dedicated team of Accounts.Main responsibilities:- identifying business opportunities and scout potential partners for the deals;- managing and developing relationships with the wholesale partners' portfolio (5 Mobile Virtual Network Operators, developing more than 60% of Italian wholesale market for 2 million € revenues per month), to exploit business opportunities and achieve business targets;- managing, training and motivating a dedicated team of commercial accounts.

London, Gb

I worked on the launch of the wholesale business in Italy, defining and launching the strategy to enter the newborn wholesale market.Together with a team of 4 people I worked on the business model definition and negotiated the first commercial deals, while being the project lead for the development of the technical infrastructure.

London, Gb

I managed cross-functional teams in order to transform product ideas into real services (from concept to go-to-market), develop co-marketing initiatives and reengineer internal processes.

Us

As an intern, I took part in a change management project lead by McKinsey for Poste Italiane.