Monica Passerini Email & Phone Number

Corporate and CSR marketing manager with particular focus on heritage marketing and CSR communication also through digital channels. Currently the managing director of Ducati Foundation, the corporate non-profit organisation dedicated to service activities and social and cultural solidarity related to the world of motorcycling. Its mission is to create high-level training opportunities, to promote, celebrate and spread the historical heritage of knowledge and experience related to Italian mechanical engineering and design President of the Motor Valley Development association in 2017/2018, I contributed to the re-launch of the project by developing the strategic plan. In more than twenty years of experience in communication and marketing I have been project leader of various brand, consumer and prospect projects ranging from: • Planning and coordination of all activities related to the Ducati Museum and Factory visits • Co-marketing, exhibitions, inaugurations and celebratory events • Participation in sector and non-sector trade fairs and events • Driving school, test rides, road shows, product launches • Business meetings and conventions • Coordination and development of the Ducati Owners Club community building project • Design and organization of the World Ducati Week (world gathering of Ducatisti) from 2000 to 2018

Listed skills include Marketing Communications, Event Management, Marketing Strategy, Social Media Marketing, and 15 others.

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  S.S.I.T. Scuola Superiore Per Interpreti E Traduttori

  Interprete Traduttrice E Simultaneista Inglese E Francesev