Monica Pauly, Mba Email & Phone Number

Chattanooga, Tn, Us

Chattanooga, Tn

Tinuiti is the largest independent performance marketing agency across the Triopoly of Google, Facebook, Amazon and beyond• Apply channel specific strategies to deliver desired outcomes for clients• Maintain an advanced understanding of client business objectives and strategies and suggest alternative approaches that meet their needs• Recognized as a partner by core client POCs• Think bigger picture on how to solve client problems• Use data and trends to brainstorm and influence potential solutions• Spend time researching and learning about changes and updates within the industry and respective client verticals to ensure recommendations align with trends and important updates• Self-starter with strong bias towards action and maximize effectiveness by focusing time in the right places• Lead team to meet their goals by ensuring work moves forward and deadlines are met• Completed certifications: Google Advertising; Google Analytics Advanced; Google Analytics Beginner; Google Search; Google Shopping; Microsoft Advertising, Google Shopping AI Powered Certification, Google Display Certification, Google Video Certification• Utilized platforms: Analytics 360; Feedonomics; Google Merchant Center; Google & Microsoft Ads & Editors; Kenshoo; Search Ads 360; Supermetrics; Tableau

Raleigh, North Carolina, United States

Tinuiti is the largest independent performance marketing agency across the Triopoly of Google, Facebook, Amazon and beyond• Strengthened Social Commerce collaboration by growing expertise in social channels, providing cross-channel trainings and creating resources for social and shoppable feed initiative collaboration to propel accounts forward• Served as main POC and executor for set agency accounts• Performed optimizations including budgeting, bidding and reporting• Executed restructures, bid changes, promos and weekly reporting with exceptional quality• Identified new growth, budget shift, and potential testing opportunities• Supported and launch additional tactics and channels (such as LIAs, CSEs, and Pinterest)• Built strong relationships by leading cross-channel projects and providing innovative data and insights• Communicated account health, trends, and provide actionable insights• Orchestrated white listings, betas and cutting edge initiatives to grow account revenue• Boosted knowledge of industry, tools, technology, and Shopping methodologies• Adopted company platforms, initiatives and train new hires on these processes as well• Completed certifications: Google Advertising; Google Analytics Advanced; Google Analytics Beginner; Google Search; Google Shopping; Microsoft Advertising• Utilized platforms: Analytics 360; Feedonomics; Google Merchant Center; Google & Microsoft Ads & Editors; Kenshoo; Search Ads 360; Supermetrics; Tableau

Raleigh, North Carolina, United States

Tinuiti is the largest independent performance marketing agency across the Triopoly of Google, Facebook, Amazon and beyond• Led and managed Tinuiti Shopping Internship Program • Developed and guided new members of my team• Served as main POC on smaller agency accounts and primary executor for larger accounts• Performed optimizations including budgeting, bidding and reporting• Executed restructures, bid changes, promos and weekly reporting with exceptional quality• Identified new growth, budget shift, and potential testing opportunities• Supported additional tactics and channels (such as LIAs, CSEs, and Pinterest)• Built strong relationships by collaborating on projects and providing accurate data and insights• Communicated account health, trends, and provide insight behind wins/failures• Provided data pulls and context into the day-to-day optimization efforts and opportunities• Boosted knowledge of industry, tools, technology, and Shopping methodologies• Adopted company platforms and initiatives• Completed certifications: Google Advertising; Google Analytics Advanced; Google Analytics Beginner; Google Search; Google Shopping; Microsoft Advertising• Utilized platforms: Analytics 360; Feedonomics; Google Merchant Center; Google & Microsoft Ads & Editors; Kenshoo; Search Ads 360; Supermetrics; Tableau

Raleigh, North Carolina

Tinuiti is the largest independent performance marketing agency across the Triopoly of Google, Facebook, Amazon and beyond• Served as account support for smaller agency teams• Developed skills necessary for budgeting, bidding and reporting• Shadowed restructures, bid changes, promos and weekly reporting with follow up• Discussed opportunities for new growth, budget shifts and potential tests• Supported additional tactics identified by account leads and clients• Built strong internal relationships by collaborating on projects• Communicated insight behind account health and trends• Sought out training for data pulls, day-to-day optimization efforts and opportunities• Created fundamental-level knowledge of industry, tools and technology• Worked to understand company platforms and initiatives• Completed certifications: Google Advertising; Google Analytics Advanced; Google Analytics Beginner; Google Search; Google Shopping; Microsoft Advertising• Utilized platforms: Analytics 360; Feedonomics; Google Merchant Center; Google & Microsoft Ads & Editors; Kenshoo; Search Ads 360; Supermetrics; Tableau

Columbus, Ohio Area

ALDI is a German founded supermarket chain (in the US) with an estimated net worth of over $26 B• Ran daily financial, operational and human resource duties within a district made up of five stores• Led customer awareness project and managed thousands of dollars within an advertising budget• Presented project to division executives at the conclusion of the internship

Master Of Business Administration - Mba, Concentration In Leadership And Change, Graduate

I completed my MBA full time in the summer of 2022 with a concentration in leadership and change while working full time. I graduated.

Level 1 & 2

Bachelors Of Science, Entrepreneurship/Entrepreneurial Studies

Activities and Societies: CEO Club, Kappa Delta Sorority & Entrepreneurship ExperienceThe University of Dayton is a top-tier national.