As the Digital Marketing Manager and Creative Director, I am responsible for management and support for digital marketing, website development, email marketing, SEO, and more for Perdue Vision Clients. Day to day work includes:Development and support of digital sites and campaigns focused on email marketing, social media, website development, content management, and SEO with additional support to overall marketing strategies.- Develop new CMS sites for Perdue Vision clients. - Manage CMS systems for Perdue Vision corporate sites, as well as client sites. - Content and blog support- SEO strategy and implementation- Creative direction for site redesigns- Analyze and report traffic and activity of interactive digital campaigns (email campaign reporting, CMS site reporting, social media reporting, etc).- Advise and assist in creating interactive brand strategies based on knowledge of latest trends and technologies- CMS and Blog Training

Previously a division of Network Communications, Inc. NewPoint Media Group provides targeted media solutions that generate real results and business for our clients. We combine print, web, mobile, social, direct mail, and email into fully integrated and customized plans to deliver the highest return on investment to our clients.As the Digital Marketing Project Manager, I was primarily responsible for the following (among other tasks and projects):Creation of digital campaigns largely focused on email marketing, social media, website development and database management, with additional support to overall marketing strategies. - Development, implementation and analysis of interactive campaigns including email, social, and mobile campaigns for the purpose of lead generation.- Create, update, segment and maintain prospect, advertiser, and consumer databases.- Develop both B2B and B2C email campaigns to generate leads and drive traffic to TheRealEstateBook.com and corporate marketing and advertising sites. - Develop, implement and manage B2B and B2C weekly email newsletters including content strategy and planning, template design, database management, and reporting.- Manage CMS systems for brand marketing sites, including newpointmediagroup.com, mediakit.realestatebook.com, blog.realestatebook.com, publishing.realestatebook.com, among other sites.- Provide weekly content for blog.realestatebook.com.- Analyze and report traffic and activity of interactive digital campaigns (email campaign reporting, CMS site reporting, social media reporting, etc).- Assist in updating and maintaining online marketing assets, including but not limited to - email campaigns, corporate and brand marketing websites, and internal marketing resource websites.- Advise and assist in creating interactive brand strategies based on knowledge of latest trends and technologies- Other marketing support for Trade Shows and Annual Independent Distributor Meeting

Created digital campaigns largely focused on email marketing and database management, with additional support to Social Media and Website Marketing Strategies. - Developed, implemented and analyzed interactive campaigns including email, social, and mobile campaigns.- Created, updated, segmented and maintained prospect, advertiser, and consumer databases.- Analyzed and reported traffic and activity of interactive digital campaigns. - Assisted in updating and maintaining online marketing assets- Advised and assisted in creating interactive brand strategies based on knowledge of latest trends and technologies

Owned resourcing module in OpenAir (Project and Time Management Software System). Managed the OpenAir resource allocation grid providing a reliable and accurate resource schedule for the organization. Provided resource utilization and forecasting to discipline, office and company leadership. Worked with Human Resources and Finance to maintain up to date and accurate resource information in OpenAir. Managed resource allocation needs surrounding requests for holiday, vacation, personal time, and all days of absence in both the US and Bogota Offices.Met and coordinated with Project Managers and Leads on Resource needs, across the US and Bogota offices, and managed resource allocation in coordination with discipline (Creative and Technology) leads. Maintained working knowledge of project needs, deadlines, and resource assignments and utilization. As well as, managed small scale projects within the agency.

Provided Traffic Management, Project Management and Medical Legal and Regulatory process assistance for online marketing and data analytics agency.Managed project set-up process of all incoming jobs, and project initiation tasks. Provided additional traffic assistance to the design team in managing workload and making assignment changes as needed.Assisted with Medical, Legal and regulatory process to provide any necessary files throughout the review process into development and production.Was also Project Manager on several media job projects to assist with workload on project managers.

Public Relation Duties: Consult on communications plans, marketing and branding strategies, collateral content and design, and press releases. Participate in marketing and communication meetings. Creating marketing materials as well as presentations for business meetings. Attend press events. Creative solution for communications campaigns and presentations. Mediate media and press calls and interviews. Monitoring press coverage in local and national media (print and television). Facilitate advertising campaigns including review of ad designs, correspondence with publications and administration of advertising accounts. Project and traffic management. Maintain mechanism for tracking tasks and billable hours. Supervising design and creative team and task delegation.Administrative Duties: Scheduling and calendar management for myself and company president. Tracking and logging billable time for myself and the company president. Create task orders and budgets for client consultations and projects. Conduct market research for future and current clients and presentations. Regular updates to client website and collateral pages. Additional support to president and executive staff.

Administrative Duties: Preparing and sending press releases. Updating and maintaining marketing materials. Monitoring and managing certificate of insurance compliance. Creating marketing materials as well as presentations for business meetings. Conduct market research for future and current clients and presentations. Creative solution for boards and presentation. Other Duties: Correspondence with clients and other business associates. Managing the office calendar including travel and hotel arrangements for multiple offices. Consolidated and restructured files for several offices. Mass mailings. Ordering office supplies. Arranging catering for business meetings. Scheduling appointments for tradeshows.