Dynamic marketing professional with 20+ years of expertise in CRM, lifecycle marketing, and digital marketing strategy. Proven ability to drive revenue growth and customer engagement through data-driven campaigns, personalized customer journeys, and multi-channel strategies. Experienced in leading cross-functional teams, managing up to 8 direct reports, and fostering a culture of collaboration and innovation. Comfortable working in onsite, hybrid, and remote environments, with availability to travel up to 25%. Passionate about using advanced segmentation and behavioral insights to create impactful experiences that foster loyalty and retention.CORE COMPETENCIES:- CRM Strategy and Lifecycle Optimization- Multi-Channel Campaign Development (Email, SMS, Social)- Data Analysis and Audience Segmentation- Martech Proficiency: Salesforce Marketing Cloud, Google Analytics- Retention and Loyalty Program Design- Budget Management and P&L Accountability- Cross-Functional Team LeadershipPROFESSIONAL EXPERIENCEHarte-Hanks Direct Marketing — Senior Strategic Account Director2009 – 2023 | Clients: Sony Electronics, Hyundai Motor America- Spearheaded CRM and digital marketing initiatives for owner and prospect audiences, delivering exceptional results in new sales, retention, and loyalty.- Designed and optimized customer journeys using Salesforce Marketing Cloud, achieving a 20% increase in engagement rates.- Transitioned clients from single-channel strategies to fully integrated, multi-channel marketing campaigns (email, SMS, social).- Managed a team of 8 direct reports, fostering professional growth and ensuring successful campaign execution.- Developed segmentation strategies to target high-value audiences, resulting in a 15% lift in ROI.- Delivered quarterly and annual performance reviews, providing actionable insights and future-facing recommendations.- Implemented A/B and multivariate testing for creative messaging, audience targeting, and offer performance.Wunderman, WPP — Senior Account Executive2003 – 2008 | Clients: Land Rover, Jaguar Automotive- Managed direct-to-consumer marketing campaigns, focusing on owner lifecycle stages, from acquisition to repurchase.- Conducted creative presentations, driving alignment with client objectives.- Monitored project execution, ensuring adherence to timelines, budgets, and quality standards.