EY Consulting Partner for the EU Institutions, specialized in Space, Telecoms and Digital.Founded VVA Brussels in 2015 and was its Managing Director, experienced project manager specialized in market and economic analysis and policy advisory as well as strategy, marketing and innovation. She is business reviewer of H2020 projects for the Research Executive Agency (REA) and mentors start-ups in future emerging technologies.With 23+ years' experience in B2B and B2C sectors and solid competencies in market and scenario analysis, Monica has developed an expertise in strategic thinking and strategic business planning, proving her ability to solve problems, maximize opportunities and lead teams.In her working experience she helped private companies both improve revenues and reduce costs through positioning or repositioning products and brands, entering new markets or new channels, reengineering processes.Since 2008 she included Space, Transport and Telecommunication, the expected evolution of the related key market segments and the definition of their market potential among her core skills. leading key projects in Brussels for the EUSPA, former European GNSS Agency (GSA), the European Commission DG Grow, now DG DEFIS, the European Space Agency, DG MOVE and DG CONNECT.The expertise working with European Institutions, leading framework contracts as well as projects has allowed Monica to exploit her strategy and market oriented skills for the benefit of the Public Institutions, bringing a customer and user focused view as well as a market driven orientation to product/technology driven sectors.Specialties: Market and economic analysis - CBA - policy advisory - visioning and strategic thinking - market potential, market scenarios and business planning - Strategic marketing - Business Due Diligence - Brand management; marketing management Key sectors:- Space (specific vertical competences in GNSS and EO-related industries, including: Intelligent Transport Systems (ITS), Road, Location Based Services (LBS), Multimodal logistics, Maritime transport, Agriculture, Survey) and Telecommunication- Transport and mobility- Telecommunications and Spectrum- Digital