With over 30 years of experience in Marketing, Sales, CMI, Trade Marketing, and Customer Success, Marketing Sem Idade was created to transform market data and consumer trends into effective strategies for B2B and B2C companies. The consultancy specializes in decoding consumer behavior and preferences, generating actionable insights that drive product development, communication, and market strategies.Key activities and responsibilities:▪ Conducting detailed qualitative and quantitative research to identify consumer needs and trends; ▪ Developing category trend studies, translating insights into strategies for short-, medium-, and long-term business planning; ▪ Actively participating in workshops, conventions, and summits, bringing an innovative perspective to companies looking to stand out in the market; ▪ Crafting personalized presentations on strategic marketing, market analysis, innovation, and consumer trends, with a focus on practical impact and results; ▪ Strategic collaborations with branding and professional photography specialists, offering a range of services that strengthen clients' brand presence.B2C Experience: ▪ Kodak, Bunge.B2B Experience: ▪ Firmenich, Quest (now Givaudan), Drom (now Givaudan), Takasago, Mane.Market Intelligence: ▪ Mintel.Marketing Sem Idade stands out by turning data into intelligent decisions, offering a competitive advantage through data-driven strategies and deep insights into consumer behavior.Learn more: São Paulo - SP, Brazil Mobile | WhatsApp: +55 11 9182-96503 Website: [https://linktr.ee/marketingsemidade](https://linktr.ee/marketingsemidade)

▪ Reporting directly to the Vice President of the region's Commercial area, based in Chicago;▪ Strategic management in relationships and service to regional customers in the Food, Beverage, Cosmetics and Personal Care, Cleaning, Pet and Pharmaceutical Industry segments;▪ Responsible for incorporating company information into strategies and strategic plans aimed at business growth;▪ Definition of global customer strategies together with the Account Director;▪ Participation in regional or global customer lectures, preparing and presenting category, consumer, and market trends;▪ Representing the company in national and international workshops;▪ Strong involvement with stakeholders and integration with business strategy, with proven ability in people leadership.Main result obtained:▪ Leading results and high-volume retention and contract upgrade targets, achieving retention of 94.2% in the last fiscal year.

▪ Reporting directly to the Senior Vice President of the Customer Success area, based in Chicago;▪ Leadership in managing Brazilian accounts in the consumer goods sector, expanding, as necessary, to branches in Latin America;▪ Responsible for developing and implementing innovative strategies for customer retention and contract optimization.

▪ Reporting directly to the Marketing Manager;▪ Strategy Management for categories such as Hair Care, Deodorants, Sun Care and Male Grooming, coordinating both reactive and proactive projects;▪ Leadership of projects related to the L'Oréal client, establishing strategies and service plans;▪ Development and presentation of studies aimed at customers, including analysis of consumer behavior, olfactory preferences and development of concepts for new products;▪ Relationship and collaboration closely with areas such as business, market research, fragrance evaluation and R&D;▪ Ability to develop continuous interfaces with clients' Business, Marketing, Research, R&D and Market Intelligence departments;▪ Definition of global client strategies together with the Account Director.

Together with my responsibilities as HPC MKT MGR, be the global leader in Surface Cleaners and other household segments.▪ Report to the Divisional Board of Fragrances;▪ Project management and strategy development for the Beauty and Home Care categories for clients in Brazil and Argentina, with presentations in workshops in both countries;▪ Management of 50% of the Marketing Budget;▪ Co-management, alongside the Market Research Coordinator, of research for B&HC;▪ Co-Manager of the marketing team (4 people; 1 with direct report);▪ Global management of the Hard Surface Care category, working with local marketing departments on key client projects and annual global category review.

▪ Home & Personal Care Marketing Manager, Brazil and Argentina.▪ Oversees local management of global projects for HPC Clients;▪ Defines strategies for principal segments: Laundry Softeners, Surface Cleaners, Disinfectants, Hair Care, Soap Bars, and Skin Care projects across Brazil and Argentina;▪ Collaborates closely with the Commercial Area to synchronize strategic initiatives;▪ Aligns local market strategies with global objectives and guidelines;▪ Ensures consistent brand messaging and strategic positioning across designated segments;▪ Coordinates with cross-functional teams to facilitate seamless project execution;▪ Analyzes market trends and consumer behavior to inform strategic decisions;▪ Enhances customer engagement and fosters relationships to understand and anticipate market needs;▪ Drives market growth and brand presence in both the Brazilian and Argentine markets;▪ Adheres to budgetary constraints, ensuring optimal allocation of resources across projects;▪ Navigates regulatory and compliance environments within Brazil and Argentina to ensure all marketing activities are in alignment with local laws and guidelines;▪ Cultivates a data-driven approach to inform and optimize marketing strategies;▪ Engages with stakeholders and key opinion leaders within the industry to stay abreast of emerging trends and opportunities.

▪ A profitable hobby turned into a part-time job that has helped me improved and train my creativity, ability to deal with non-favorable situations, client relationship and budget management.http://bybluarranjos.blogspot.com.br/

▪ Served as a World Team Member overseeing a team of distributors and managing over 60 clients;▪ Upon joining Takasago, ensured a smooth transition of clients to another distributor for uninterrupted service;▪ Participated in multiple company trainings and events;▪ Delivered lectures on the company's Skin Care line.

▪ Leverage partnerships with professionals to provide strategic solutions in Marketing, Sales, and, when necessary, People Management.

▪ Led the Marketing Department for FF, Home Care & Personal Care projects;▪ Managed PR campaigns, directed publicity initiatives, and coordinated high-level meetings with key clients;▪ Collaborated with Account Managers to develop and implement commercial strategies;▪ Mentored and provided guidance to a team of 2 marketing assistants;▪ Served as the primary liaison with international teams located in Germany, China, France, and the USA;▪ Spearheaded product launches and promotional events to drive brand awareness;▪ Conducted market research to identify trends and opportunities in the FF, Home Care & Personal Care sectors;▪ Coordinated with the R&D department to align marketing strategies with product development;▪ Evaluated and optimized digital marketing campaigns to ensure maximum reach and engagement.

▪ Managed B2B marketing projects as a third-party consultant;▪ Oversaw market research initiatives to understand industry trends and customer preferences;▪ Collaborated with cross-functional teams to streamline marketing campaigns and enhance outreach;▪ Designed and implemented digital marketing strategies to enhance online presence and engagement;▪ Coordinated with sales teams to align marketing strategies with sales objectives;▪ Analyzed campaign performance metrics to drive continuous improvement and ROI;▪ Established partnerships with industry leaders to expand brand reach and influence;▪ Led team workshops and brainstorming sessions to innovate new marketing approaches.

Quest International (Current Givaudan)▪ Latam Marketing Manager for Personal & Oral Care Products;▪ Managed strategic marketing initiatives across the Latin American region;▪ Collaborated with key industry players including UL, CP, Natura, P&G, O Boticário, Unisoap, among others;▪ Oversaw product launches and coordinated cross-functional teams to achieve marketing objectives;▪ Analyzed market trends to provide insights for product development and positioning;▪ Developed and maintained strong relationships with clients and stakeholders;▪ Led branding efforts and campaigns to strengthen product visibility in the market;▪ Organized and participated in industry events and trade shows to promote brand awareness;▪ Coordinated with sales and R&D teams to align marketing strategies with business goals.

▪ Oversaw the Petybon Brand, encompassing product development, packaging mix, and media planning;▪ Managed the Cakes Mikes lines, including both Sol and Primor brands, driving product innovation and promotional activities;▪ Directed the Gelatin mixes line under the Sol brand, ensuring optimal packaging and media strategies;▪ Coordinated promotional campaigns across various platforms, with a special emphasis on Point of Purchase (PoP) promotions;▪ Collaborated with cross-functional teams to optimize brand visibility and market positioning;▪ Liaised with external agencies to create compelling advertising and media content;▪ Analyzed market trends to identify opportunities for brand expansion and product differentiation;▪ Established metrics and KPIs to evaluate campaign effectiveness and brand health.

▪ Contributed to numerous successful projects spanning categories such as soaps, skin care, hair care, and softeners;▪ Collaborated with local brands including Colorama in Brazil and Caprice in Mexico;▪ Engaged in projects for regional brands like Seda, Protex, and Palmolive;▪ Played a significant role in initiatives for global brands such as Lux, Comfort, and Dove skin care;▪ Liaised with cross-functional teams to streamline product development processes;▪ Supported market research efforts to better understand consumer needs and preferences;▪ Assisted in formulating strategic recommendations based on industry trends and insights.

Café do Ponto do Brasil SA (current name Sara Lee Cafes).▪ Following the acquisition by Sara Lee Coffees, Café do Ponto, a renowned coffee brand in Brazil, underwent a significant repositioning;▪ Introduced a refreshed communication identity to resonate with evolving market trends;▪ Launched a range of innovative products to diversify the brand portfolio;▪ Expanded distribution channels, ensuring broader market reach and penetration;▪ Collaborated closely with the Café do Ponto Franchise manager in redesigning the CdP Coffee Shops, enhancing the overall customer experience;▪ Implemented data-driven strategies to monitor and adapt to changing consumer preferences;▪ Enhanced supplier partnerships to ensure consistency in product quality and delivery timelines.

▪ Oversaw the execution of marketing strategies across various distribution channels, including convenience stores, supermarkets, bakeries, and minor retailers;▪ Coordinated cross-promotional activities to enhance product visibility and sales in collaboration with key partners;▪ Analyzed market trends and consumer preferences to refine distribution strategies;▪ Collaborated with sales teams to optimize product placements and in-store promotions;▪ Conducted regular channel performance evaluations to identify areas of improvement;▪ Led the development of training programs for retail partners to enhance product knowledge and improve sales techniques;▪ Engaged with supply chain management to ensure timely product availability across all channels;▪ Participated in trade shows and industry events to network with potential partners and stay updated on market developments.

▪ Completed a two-year internship in Sales before transitioning to the role of Assistant to the Importation Manager;▪ Played a key role in the Copiers Unit, which was later acquired by Danka in 1996;▪ Collaborated closely with the Importation Manager in streamlining import processes and documentation;▪ Assisted in coordinating logistics and liaised with international suppliers to ensure timely deliveries;▪ Contributed to monthly importation reports and inventory management for the Copiers Unit.