Monica Reid Email & Phone Number

Madison, Wisconsin, Us

Leading team of Regional Marketing Leaders for both East and West Regions

Madison, Wisconsin, Us

Boca Raton, Florida, Us

Ann Arbor, Michigan, Us

Market leader and coach hired to create new sales team of 9 Specialty Territory Managers in a start up organization launching new and novel cardiometabolic non-statin therapy.

Paris, France, Fr

Led regional team of 8 ABLs and 70+ Specialty and PC Reps driving sales growth in a $80M+ Diabetes Insulin business • Partnered with USMA to deliver 32% growth for Soliqua 100/33 in Medicare channel • Created and executed Targeted Competitive Selling initiative to improve sales execution in Parity Plus managed care plans• Engaged KOL speakers and key influencers in provider group and IDN accounts.• Partnered with Training and USMA to deliver account based training to drive growth in Sentara and Bon Secours-VA

Paris, France, Fr

Led regional team of 6 ABLs and 50+ Specialty Reps and Account Managers driving sales growth for Diabetes and Cardiovascular business in the retail, specialty pharmacy and hospital channels

Bagsværd, Dk

Led regional team of 8 Sales Managers and 78+Sales Professionals in new startup specialty sales division focused on market development, disease awareness and GLP-1 product launch in chronic weight management.• In first year of launch, regional team built book of business valued at $34M achieving the following:• #1 Rank in Weekly Sales Volume Growth. 122% growth in first year. Nation grew 73%.• #1 Rank in Growth of New Writers at 85%, and Depth of Writers at 15%. Nation grew 62% and 9%, respectively.• #1 Rank in 1 of 3 IC Quarters. #2 Rank in remaining 2 IC Quarters. #2 of 4 Rank in Circle of Excellence 2016.

Cary, Nc, Us

Partnered with a clinical research operations company as consultant/project manager with biotech client focused on improving Phase 2 clinical trial enrollment. Demonstrated agility with white space opportunities. • Provided project manager support to create call center infrastructure based on client specific requirements and study protocol. • Recruited, hired and coached call center consultants to conduct patient surveys and engage study sites. • Collaborated with social media expert and explored ideas to generate additional patient leads and education on the importance of clinical trials.• Created study specific status codes to identify patient status in call center database. Hired IT consultant to improve capacity and functionality of existing database.• Designed client specific reporting tools to inform client ROI analysis of media spends and study site productivity • Project generated >1700 unique patient leads yielding 30% of patients randomized and enrolled

Brentford, Middlesex, Gb

STRATEGIC PLANNING / SALES TEAM LEADERSHIP / MARKET SHARE GROWTH AND PROFITABILITY / PHYSICIAN/ACCOUNT RELATIONSHIP MANAGEMENT / PRODUCT LAUNCH / MATRIX/NETWORK MANAGEMENT | COMPLIANCE MONITORING | P&L MANAGEMENTLed regional sales team (11 managers and 80+ sales reps) to increase sales of existing product portfolio and steer new product launch while operating within a corporate integrity agreement and an industry first sales quota-free environment. • Led highly successful launch of new biologic in Type 2 Diabetes achieving #1 ranking nationally for market share, performance contribution and goal achievement. Ranked #2 nationally in new specialists and primary care prescribers in first 6 months.• Delivered 100–103% portfolio performance to goal with existing portfolio securing top 3rd national rank while monitoring for compliant practices in the region. • Aligned, executed, and achieved 100% of key performance indicators for launch including top 3rd national ranking in profitability metrics across existing product portfolio. • Received national recognition for engagement where regional sales leaders and sales reps rated their level of employee satisfaction at or better than the nation in 94% and 72% of the survey questions respectively.Interim Field Vice President - Cardiovascular/Metabolic/UrologyPA, DE, MD, WVJuly 2011 - September 2011Led regional team of 100 (sales leaders and sales reps) in highly restricted geography to drive sales performance, implement new commercial model and launch industry first quota-free compensation program. • Drove regional sales performance with 4 of 5 products ranked in top 50% of the nation for market share and/or volume growth in a challenging and fast-paced environment.• Protected business with key state’s largest payer by crafting and executing innovative plan resulting in regional market share growth of 3% despite negative market trends.

Brentford, Middlesex, Gb

Launched new 12-member corporate integrated healthcare team in Central Florida market - largest integrated healthcare market in the Southeast.• Led newly created account team to provide customer value and drive performance in 8 multi-specialty provider groups in the Tampa and Orlando areas valued at $22M in total product revenue. • Provided customer value and grew sales 8% across the entire Respiratory, Neurology, Cardiovascular, and Urology portfolio

Brentford, Middlesex, Gb

ACO/PCMH/HEALTH CARE DELIVERY MODELS / STRATEGIC PLANNING / ACCOUNT MANAGEMENT / ORGANIZATIONAL DESIGN / CHANGE MANAGEMENT / CROSS-FUNCTIONAL TEAM LEADERSHIP / CORPORATE ENTREPRENEURSHIP / DISEASE MANAGEMENT AND POPULATION HEALTH INITIATIVESBuilt first-ever national Corporate Account Team within GSK—creating strategy, value proposition and all supporting infrastructure to increase customer intimacy and sales growth in selected large physician groups undergoing rapid healthcare consolidation.• Created a 13-member account team in a new division central to the emerging US Commercial Organization and as a result engaged 184 critical provider group accounts and initiated 60 disease management projects across 40 markets. • Led multiple matrix teams to create standardized infrastructure for new account team, including training, incentive compensation and business review process. • Initiated and steered project to map and continuously track diverse set of trends and insights across 38 markets; these key “influence maps” were embedded in regional plans and adopted by Payer Policy Team.• Recognized for corporate entrepreneurship competencies and for coaching and developing highly regarded team of account managers. 100% of team members were promoted to higher-level Account Manager, First Line Leader or Director roles.

Brentford, Middlesex, Gb

P&L RESPONSIBILITY | CUSTOMER SEGMENTATION STRATEGY-TARGETING | PRODUCT LAUNCH | SALES TRAINING | MATRIX AND PROJECT MANAGEMENT | AGENCY MANAGEMENT Promoted to marketing leadership role to increase patients and sales revenue for AVODART brand against generic competition and competing sales force priorities. • With responsibility for $11M A&P Budget developed new customer segmentation strategy and sales training that drove 34% increase in new subscribers in one year with 27% fewer promotional resources.• Achieved .5-market share growth against .0375 goal, with growth in all target categories within 13 weeks of launch of new clinical data.• Created clinically focused strategy to overcome sales rep and customer resistance to patient-focused diagnostic marker. New strategy resulted in patient-focused benefit included in FDA approved prescription information.• Implemented multi-faceted, cross-functional strategy to launch new combination indication within 7 days post FDA approval, including national virtual sales launch with 2000+ reps and sales leaders.