I help founders & CEOs turn their visions into reality. Leveraging more than 15 years of marketing and communications expertise, I create campaigns that cut through all the noise. I believe that authentic storytelling is at the foundation of every great brand, and that's my superpower. Primarily working with founder-driven brands, I offer a growth mindset and deep multi-channel experience, inlcuding direct-to-consumer (DTC), third-party ecommerce, and brick-and-mortar channels. I develop and lead 360 marketing campaigns to successfully enter new markets, launch new products and achieve ambitious revenue targets. I am known for my strong communication skills, my role as a respected people leader who passionately fosters teambuilding and career development, and my ability to unify cross-functional stakeholders to achieve shared goals. I am driven by a solution-oriented mindset, always focusing on root causes, and I excel in fast-paced environments, continuously improving processes to meet the evolving needs of high-growth businesses. My mission is deeply committed to wellness and sustainability, and I aim to make a positive impact on the people and brands I work with, ensuring they thrive while maintaining their values.CAREER HIGHLIGHTSSIGNIFICANT REVENUE GROWTH: Scaled revenue for two start ups by an impressive 10x, from seed stage to $40M - $60M+ annually. At Everytable, this growth was accomplished across diverse channels, including D2C, retail, and B2B.STRATEGIC BUSINESS PIVOT: Successfully led a business strategy pivot at the onset of the COVID-19 pandemic, including establishing and scaling a D2C ecommerce subscription business. This initiative resulted in 7x revenue growth in 2020.BRAND AWARENESS: Increased unaided brand awareness from a mere 2% to a substantial 12% in core markets, showcasing a proven ability to enhance brand recognition and visibility.DIGITAL MARKETING EXPERTISE: At Everytable, led strategy to achieve 3:1 LTV/CAC while also scaling the business to more than 6,000 subscribers in the first year of the D2C ecommerce channel. While at PizzRev, played a pivotal role in reducing the average Cost per Store Visit to less than $4 and cultivating a digital fan base of more than 500,000 followers across multiple social media platforms.HIGH-IMPACT PR: Consistently achieved significant media coverage to build credibility via the world's top media outlets, including the New York Times, CNBC, TIME Magazine, Wall Street Journal, Fast Company, etc.