Monica Ritter Pires Email & Phone Number

State Of São Paulo, Brazil

São Paulo

São Paulo, Brazil

Reviewed and improved social selling tools, leading to a 17% monthly revenue growth. Implementation of artificial intelligence resulting in a 13% increase in accesses on digital platforms.Responsible for the Communication Strategy of channels focused on the final customer journey, such as: printed magazine, interactive magazine, website/e-commerce, blog, app, and social selling.Development and execution of the communication plan strategy for campaigns, launches, and brand movements with the aim of building the Natura brand and increasing sales conversion.Planning, distribution and management of Social Selling (digital interactive magazine, social media tools), ensuring the production of relevant content for over 20 campaigns/year, website, e-commerce, and blog.Monitoring KPIs, following Growth techniques to boost digital channel growth, attract and retain customers using best SEO practices.Managing the in-house agency, a team of content production experts ensuring materials are of excellent standard and aligned with brand guidelines.Responsible for reviewing the entire process of material construction, team training to make them business experts, and implementing knowledge management. Leading a team of 35 professionals.

São Paulo Area, Brazil

Fragrance category reversal plan achieved a growth of 700 BPS. Reviewed the trade marketing plan, resulting in a sales growth of 20% compared to the previous year (LFL).Implemented innovative solutions and digital tools in-store, contributing to 10% of monthly revenue.Developed strategic marketing plans and product management to establish enduring brands, sustainable, and profitable businesses.Proficient in market understanding, competition analysis, and trends assessment for developing marketing and communication plans. These plans aim to engage consumers through ATL activities and BTL actions that align with business and brand strategies.Executed digital marketing strategies, orchestrating online activities to attract new business, cultivate relationships, and cultivate brand identity. Managed social media, CRM, lead generation, e-commerce, and more.Acquired knowledge of point-of-sale dynamics and employed Trade Marketing tools to enhance product visibility, turnover, inventory control, and achievement of profitability goals.Designed communication strategies and orchestrated annual campaigns for Natura stores, encompassing visual merchandising, store planning, visual communication adaptation, sub-brand mapping, planogram development, visual guides, campaign grid, and social media activities, as well as category-specific storytelling.Managed budgets and conducted campaign result measurements.

São Paulo

Quality of service through training for consultants with sales incentives and brand image at the POS, with sell out sales growing by 12%. Increased capillarity in Brazil, among others.Mkt and trade mkt strategy in order to achieve the expected results according to the brand guidelines (Hair & Make up categories)Management of the promotional grid, campaigns and actions that contribute to the exposure of the brand and to increase sell out, taking into account the specificity of each client.Category management, space management and mix assortment, performance analysis and identification of sales opportunities.Metrics of control and measurement of results (promoters), trends in marketing actions and monitoring of sell in and sell out.Visual merchandising material. Budget management.

São Paulo Area, Brazil

Brought innovation and provocation of how the Children and oils category was represented in the Direct Sale, expanding the diversity to the category and reviewing the product mix.Structuring and implementation of strategic plans.Activation in all means and points of contact, both ATL and BTL.Interface with advertising agencies and with all internal areas responsible for organizing communication strategies.Planning and execution of launches activation (360º), support, discontinuation of products and campaigns.Management of results analysis, management of the promotional grid of categories, cannibalization and cross-selling.P&L guideline and category communication in the cycle.Supervision of casting/shooting, FO, Press, etc.Leadership of cross-functional teams (technical areas of R&D).

Xangai, China

Responsible for overseeing all aspects of the company communication, including public relations, e-marketing, advertising, and direct marketing. Managed company website, newsletter and e-mail marketing campaign. Implemented and expanded e-commerce strategy worldwide. Developed effective marketing strategies for all company products. Briefed and directed external communication agencies to create and execute specific marketing activities. Innovated and led new after-market products within the European regions. Revitalized existing products, focusing on differentiation in mature market. Developed marketing plans supported by effective campaign P&L. Increased company revenue in 10% versus previous year. Designed sales implementation strategy for new product that reduced inventory cost 15%. Expanded client purchasing lifetime and profitability, generating an increase of 23% of client average turnover purchase. Created a clear customer-oriented price strategy. Reviewed marketing department spending and devised new strategies, resulting in a 33% increased ROI.

Londres, Inglaterra

Responsible for overseeing all aspects of the company communication, including public relations, e-marketing, advertising, and direct marketing. Managed company website, newsletter and e-mail marketing campaign. Implemented and expanded e-commerce strategy worldwide. Developed effective marketing strategies for all company products. Briefed and directed external communication agencies to create and execute specific marketing activities. Innovated and led new after-market products within the European regions. Revitalized existing products, focusing on differentiation in mature market. Developed marketing plans supported by effective campaign P&L. Increased company revenue in 10% versus previous year. Designed sales implementation strategy for new product that reduced inventory cost 15%. Expanded client purchasing lifetime and profitability, generating an increase of 23% of client average turnover purchase. Created a clear customer-oriented price strategy. Reviewed marketing department spending and devised new strategies, resulting in a 33% increased ROI.

Sao Paulo, Brasil

Reviewed the annual marketing budget and allocated funds. Coordinated marketing strategies for 40 international brands. Executed the marketing plan and achieved the brands’ targets. Analyzed potential market, evaluated and launched new products, and devised preventative strategies for cannibalization. Developed CRM programs. Expertise in several areas: direct mail, catalogs, digital marketing, cross selling, e-mail marketing, post-sales, press media. Briefed communication agencies to develop advertising, media plans, promotional activities, and PR materials.Managed and implemented a new website, intranet, and newsletter. Gained vast event knowledge through supervising trade-fairs, seminars, and workshops in Brazil and Latin America. Directly participated in a new ERP system. Responsible for implementing a post-sales department which increased the annual sales by 11%. Built and managed an inbound and outbound telemarketing team which brought in 15% more new clients per year. Increased non-paid media space by 25% versus previous year. Implemented a new trade fairs strategy which saved company $100K per annum.

Cidade Do Mexico, Mexico

Expatriated to Mexico City to develop the market and coordinate marketing activities in the office that represents the TOEIC Test (Test of English for International Communication). Collaborated with all company departments in the creation of marketing and promotional programs. Led the beginning of PR, trade-fairs, workshop, database, customer relationship, marketing strategy and communication. Increased sales by 16%, identifying the most valuable clients and brand awareness. Brought in 4 new international accounts.

São Paulo, Brasil

Managed international accounts in Brazil such as Accenture, HSBC, Lafarge, PricewaterhouseCoopers, Renault, Ernst & Young.Launched the TOEIC Test in Brazil (Test of English for International Communication). Built profitable, mutually beneficial relationships with different clients. Inspired, supervised, trained and developed trainee team. Started a marketing communication (e.g., direct mail, newsletter, relationship marketing, advertisement). Coordinated a new partnership with Accenture that was a benchmark for other countries. Surpassed even the most optimistic sales projections by growing market share from 35% to 50% in Brazil.

São Paulo, Brasil

07/1999 – 07/2000 Leadership TraineeLiderou comitês de e-business, tecnologia, logística e comitês comerciais. Responsável pela comunicação com presidentes e diretores de empresas multinacionais para organizar reuniões mensais. Viajou para EUA para workshops e reuniões com clientes, incluindo autoridades americanas do governo.Leadership Trainee Promoted to position after 6 months as Junior Trainee. Led the e-business, technology, logistics and trade committees. Communicated frequently with chairmen and directors from multinational companies to organize monthly meetings. Participated in courses such as: financial mathematics, personal marketing and computation. Traveled to U.S. for workshops and meeting with clients, including American governments officials.

Master Of Business Administration (Mba), Marketing

Bachelor Of Business Administration, Business Administration