Developed monthly branding/marketing seminars, presented webinars with Q/A sessions. Consulted authors on self-promotion, social media and marketing best practices. Brainstormed ideas to help support existing publisher publicity plans for launch, worked with publicity teams to help execute new ideas. Supported authors after book launch and advised them on marketing ideas for both traditionally published and self-published authors. Advised authors on blog ideas and email newsletter strategies. Pitched authors for opportunities that helped support their books and their brand as an author. Scouted new opportunities and potential brand partnerships for our authors. Coordinated interview opportunities with media outlets, blogs, and podcasts for our authors. Designed welcome packet for new authors. Redesigned agency film rights list for streamlined team updates. Complied agency author responses for intellectual property interest into agency IP packet. Audited agency website and recommended best practice updates. Reviewed agency website stats on a monthly basis.

Managed social media content calendars, wrote social copy, and scheduled posts on agency social channels. Wrote quarterly email newsletters for Huck Yeah. Screened applicants, reviewed job descriptions, conducted and coordinated candidate interviews for new internal positions. Created internal project management processes. Monitored project timelines and deadlines for client projects on a daily basis. Project managed designers and assigned tasks on Plutio. Reviewed internal operations materials and provided feedback. Created best practices packet for agency processes. Advised founder on marketing strategies and messaging for new business. Led new business outreach initiatives for various industries.

As a contributing writer at LatinaMediaCo, I covered TV shows and movies that impacted my Latina identity, compiled lists of recommendations, and reviewed some of my favorite TV shows and movies that impacted the Latinx community, explored generational trauma, or provided social commentary on women.

An hourly, project-based role where I created internal processes and a price-packaging system for the agency. Developed a new business plan for growth and consulted the CEO on a weekly basis. Reviewed applicants and advised CEO on new hire best practices. Project managed client Trello boards. Developed strategic plans for social media campaigns, websites, and public relations outreach efforts for clients. Researched SEO keywords and optimized content for clients. Wrote new website copy based on optimized keyword strategies. Analyzed social media performance and SEO performance for clients by creating monthly reports. Presented plans and updates to clients. Wrote and developed blog content strategies. Developed social campaigns for clients and managed social media for agency self-promotion.

Over 7+ years of public relations, marketing, website, and advertising experience. I’ve worked with non-profits, healthcare organizations, and creative/advertising agencies. My combined experience includes: strategic plans, marketing materials, advertising campaigns, media relations, content planning, social media, agency self-promotion, website design, blog management, website strategy & content programs, logos & branding, event planning, project management, and community engagement.

Strategic lead and content manager for TravelTexas.com. Managed and oversaw the advertising agency on multiple tourism projects. Project managed internal redesign and content migration of the Travel Texas industry site. Led content migration and site redesign for the Travel Texas consumer site www.traveltexas.com. Developed, planned, and implemented the media strategy and integrated brand content for domestic and international markets. Launched new logo and advertising campaign for Travel Texas. Coordinated creative concepts and commercials to show focus groups prior to creative launch and prompted questions leading to new findings. Reviewed and approved all advertising creative photography, digital & social ads, videos and commercials. Managed production shoots for new advertising campaign. Collaborated and approved post-production audio spots and commercials in both English and Spanish. Developed strategy and recommendations for cooperative advertising and marketing programs for travel industry partners. Monitored and managed the advertising budget for both domestic and international markets. Supervised the routine flow of estimates, invoices and other documents for billing. Project managed website maintenance and SEO vendors. Approved and recommended SEO keywords and SEM ads for all markets. Evaluated monthly and quarterly advertising campaign performance. Advised communities on economic development issues related to tourism advertising and marketing program at a wide variety of conferences, meetings and special events. Collaborated with all public relations programs on any social media marketing and promotions. Designed one-pagers and social media graphics for industry events and internal presentations. Trained and supervised team members within the advertising department. Completed the TTIA Travel & Tourism College and received the Certified Tourism Executive (CTE) Certification.

Managed transition between agency of record, closing out all work with previous agency and training new agency on all account projects and processes. Approved and analyzed media strategies towards efforts in TV, digital, social and print. Facilitated and provided feedback for co-op opportunity programs to partners for new fiscal year. Approved digital display banners, social media carousel ads, and high impact HTML ad units for an interim campaign for both domestic and international markets. Approved Spanish language translations for social media carousel ads, and high impact HTML ad units. Approved and selected social headers, website sliders and email newsletter calendars for new fiscal year. Approved and strategized a new media plan for digital, social, TV and print opportunities for both domestic and international markets. Reviewed and approved RFP recommendations for new vendors in web maintenance, SEO, email marketing, and website hosting. Reviewed usage rights for current creative and strategized with agency on solutions for interim campaign.

Monitored monthly billings, estimates and media authorizations & managed budgets for multiple fiscal years. Oversaw reconciliations with agency of record for both domestic & international ad buys for multiple fiscal years, finding additional funds. Reviewed translations for print & digital ads in multiple languages for international markets. Managed and approved monthly Texas Tourism consumer email newsletters for domestic & international markets. Managed co-op partner opportunities while managing invoices and creative options. Approved sweepstakes and added value opportunities for vendors such as HGTV Magazine & Nick At Night. Approved materials and strategy for integrated advertising programs. Approved creative and strategy for social advertising campaigns in both domestic and international markets. Approved and tagged user images on Olapic to match brand standards, adding to #TexasToDo feed on consumer website. Reviewed website headers, banners & digital static and HTML ads. Reviewed and approved updates to Chinese consumer microsite. Managed agency of record transition by training multiple people at new agency on all projects. Administered revisions and maintenance from multiple departments to industry website and pushed updates live. Coordinated presentations and yearly partner meetings with industry partners. Coordinated, edited, and designed the new fiscal year marketing plan for the Texas Tourism Department. Created and coordinated a quarterly industry partner email newsletter. Worked with tourism marketing departments to help coordinate international advertising needs as well as domestic social media needs. Helped research department present complex data to industry partners by designing multiple one-pagers as needed. Coordinated trade show booth design and materials prior to representing Texas Tourism at the World Travel and Tourism Council Global Summit in Dallas in April 2016. Completed 2 years of TTIA’s Travel & Tourism College.

•Updated project status documents and ran client status meetings•Prepared for meetings, developed conference reports and managed project schedules•Developed a social media campaign strategy and editorial calendar for Austin Cancer Center •Developed client media list, pitches and reporter profiles for the American Academy of Neurology Conference in Washington DC •Developed estimates, reconciliation reports and work plans to create project scopes and manage agency hours•Coordinated website maintenance requests and physician testimonial videos for Austin Cancer Center

•Led community relations, website and social media recommendations for Austin Cancer Center’s marketing plan strategy•Coordinated branding projects for Austin Cancer Centers•Successfully received coverage for the Step Up for Epilepsy 5K Fun Run/Walk•Managed site redesign for CHRISTUS Health Plan•Led content management strategy on over 100 pages•Solved internal project issues and strategized deadlines for production teams and client contacts•Managed client content requests and uploaded content in Medseek website platform •Managed deadlines for production teams on over 30 client project requests within 2 months•Prepared and coordinated all creative materials for government approval •Coordinated and facilitated community relations trip to help client build relationships on the ground•Coordinated in-studio interviews and a call center segment taping for CHRISTUS Health Plan•Coordinated storyboard projects for cinema ads, corporate videos and commercials•Developed communications plan strategy for St. John Neumann’s Strategic Master Plan •Managed agency interns and coordinated their projects and trainings•Managed agency self-promotion and developed content for social media platforms•Prepared set up for meetings, developed conference reports and managed project schedulesClients: Austin Cancer Centers, CHRISTUS Health Plan, St. John Neumann, The Austin Diagnostic Clinic, The Epilepsy Foundation of South & Central Texas

•Coordinated internal public relations and submitted awards for client work•Developed client estimates for new business and created client creative briefs•Worked with outside PR vendors to update pitch grids and develop PR reports•Helped with branding consultations for logo, name change and style board projects•Organized editorial calendars and wrote brief sheets for Avalon Consulting, LLC•Project Managed St. John Neumann Catholic Church’s website redesign and soft launch •Wrote pitches and coordinated media relations for The Dwyer Group•Helped develop a marketing campaign and flight schedule for The Austin Diagnostic Clinic•Developed a marketing strategy for Hermann Furniture’s online store and activated apps on ShopifyClients: The Austin Diagnostic Clinic, St. John Neumann, Avalon Consulting, LLC, Wilson & Goldrick Realtors, The Dwyer Group, CSDA, Dr. Sean Roden, CHRISTUS Health Plan, US Family Health Plan, The RanchBook, Hermann Furniture

•Organized and strategically planned a media tour for CHRISTUS Health Plan•Helped with event coordination and implemented run of show for CHRISTUS Health Plan •Tracked social media and conducted competitive research reports for US Family Health Plan•Developed media lists for CHRISTUS Health Plan and Catholic School Diocese of Austin•Wrote and edited press releases for internal milestones and coordinated seasonal office parties

•Managed a team of account associates and met with client to discuss objectives•Planned a fundraising event by providing a run of show and video for the honoree•Coordinated social media posts to promote Teatro Vivo’s events and blog posts•Provided consultation for website redesign and administered content transfer using Wordpress • Helped launch Teatro Vivo's new website and provided training for client

•Drafted instruction sheets and trained future student scanner managers•Conducted event status meetings and produced event attendance reports •Trained ticket scanning ushers and supervised crowd control in a venue holding 2,800 patrons •Solved software and ticket technical issues at large scale family shows like Yo Gabba Gabba Live!

•Executed professional customer service when selling tickets•Helped with data entry and processed patron subscription orders•Assisted with training new employees and deposit preparation in the office •Organized lotteries and managed Will-Call desk for Broadway shows like Wicked•Provided solutions to patron ticket issues for sold out shows like Eddie Vedder and Ron White

Client: Teatro Vivo•Managed an editorial calendar and assigned weekly blog posts•Wrote blog posts and developed weekly topics such as “Familia Feature Friday”•Generated 150 views in a single day with one post and over 1,000 total views in 5 months

•Handled drive-thru and front register with great customer service•Prepared drinks and performed various cleaning duties