Senior Inbound Marketing Specialist
CurrentSEO Management:• Conduct keyword research to inform SEOstrategies.• Monitor and report on SEO performance (Google Analytics, Google Search Console and Semrush).• Develop SEO-friendly content with the Content Marketing team.• Optimize website content for SEO and user experience. Marketing Automation Platform Management:• Serve as the go-to resource for HubSpot users.• Manage and optimize HubSpot, including email marketing, landing pages, and lead nurturing workflows.• Design and execute visually engaging emails and landing pages with the Field Marketing team.• Data cleaning of the contact lists and customer data.• Generate and analyze reports.• Oversee integrations between HubSpot and other platforms. SEM Campaigns:• Plan, execute, and optimize paid searchcampaigns on platforms like Linkedin andGoogle Ads.• Monitor and report on SEM campaignperformance and ROI.