Mónica Simón Echeverría

Mónica Simón Echeverría Email and Phone Number

EMEIA Marketing Specialist for SMARTair®, TESA Hotel and Aperio® - Helping businesses choose the access control solution that fits their security needs @ ASSA ABLOY Opening Solutions
Mónica Simón Echeverría's Location
San Sebastián, Basque Country, Spain, Spain
Mónica Simón Echeverría's Contact Details

Mónica Simón Echeverría work email

Mónica Simón Echeverría personal email

n/a

Mónica Simón Echeverría phone numbers

About Mónica Simón Echeverría

I help regional Marketing and Sales teams at ASSA ABLOY raise awareness and drive interest towards our wireless access control solutions: SMARTair, TESA Hotel and Aperio. WHAT I DO:I develop content and MarCom material (brochures, solution guides, product datasheets, case studies, videos, Social Media content), and define messaging and marketing tactics having in mind the needs of our channel 🔑(locksmiths, installers, integrators, EAC providers) and final customers 🏢 (security managers, property owners, business managers, etc) in very diverse verticals (commercial, education, health, residential, industry or entertainment).HOW I WORK:➳As EMEIA Marketing Specialist, I work closely with Sales, business development, product management and regional marketers to understand their market challenges and develop content that addresses our customers' security concerns and respond to their needs. In coordination with the business units I define the identity, messaging, and market positioning of our access control brands.➳I give support and share best practices with the regional marketing teams for the development of their DAS MarCom plans and the localization and efficient and impactful implementation of their campaigns➳ In my role, communication is key. Branding strategy, product positioning and campaign-related information need to be clearly and efficiently communicated to external and internal stakeholders. I leverage our multiple communication channels (bulletins, newsletters, intranet, LinkedIn, etc) to deliver the right message, to the right audience, in the right moment.MY STRENGTHS:I offer the marketing teams from the company's different brands (TESA ASSA ABLOY, JPM, Vachette, Abloy) my 25+ years of experience in B2B marketing, with a strong focus in digital content, lead generation, inbound marketing and internal and external communication. Likewise, I try to make the most of the knowledge and experience of the marketers I work with every day, either in the regions or in my own team.♥️️ In a world where security is becoming a priority, it's a privilege to work for ASSA ABLOY, a company that is committed to providing best in class wireless access control solutions for businesses and institutions of all sizes.

Mónica Simón Echeverría's Current Company Details
ASSA ABLOY Opening Solutions

Assa Abloy Opening Solutions

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EMEIA Marketing Specialist for SMARTair®, TESA Hotel and Aperio® - Helping businesses choose the access control solution that fits their security needs
Website:
assaabloyopeningsolutions.com
Employees:
1062
Mónica Simón Echeverría Work Experience Details
  • Assa Abloy Opening Solutions
    Emeia Marketing Solutions Access Solutions
    Assa Abloy Opening Solutions Feb 2019 - Present
    Irún
    ➶ Development, coordination and implementation of the EMEIA marketing plan and activities➶ Development and ownership or product launch, topic and vertical campaigns and driving successful regional implementation with support from the EMEIA Marketing Coordinator and Business Development➶ Drive MarCom activities for OEMs/Integrators➶ Push and consistently optimize online lead generation activities and online presence➶ Research and analysis of market trends➶ Support regional trade shows, events and the creation of reference stories➶ Collaborate and support the EMEIA Aperio, SMARTair and TESA Hotel teams with reports, statistics and internal communications
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  • Integral Plm Experts
    Marketing Consultant | International Marketing Strategies
    Integral Plm Experts May 2018 - Present
    Barcelona Area, Spain
    International Marketing campaigns for Spanish high tech company to increase awareness towards their product and promote their participation at an international event:✔️LinkedIn paid campaigns ✔️LinkedIn Social Selling ✔️Social Media (LinkedIn and Twitter)✔️Email Marketing
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  • Mónica Simón | Marketing & Comunicación
    Marketing Consultant | I Help Spanish Companies Grow Abroad With International Marketing
    Mónica Simón | Marketing & Comunicación Nov 2017 - Feb 2019
    Spain
    Is yours a small or medium Spanish company with international ambition? Would you like to grow your sales or start selling in markets outside Spain? Would you like to know how international marketing can help you? ➹ Hello, I’m a marketing consultant with a passion for international marketing. I’ve been working for more than 20 years in big projects, in and outside Spain, helping companies increase brand awareness and generating business opportunities. ➹ Now I bring the strategies of large corporations to small and medium businesses to help them GROW with international marketing. No matter how small you are, you should aim for BIG RESULTS!WHO I HELP:➹ General and export managers of small and medium companies, with no or very little marketing resources, and a big wish of GROWING ABROAD. HOW I HELP:I recommend the most effective marketing strategy for you and manage your international marketing campaigns:✅ Google Adwords campaigns (I’m certified in Google Search Advertising)✅ Online Advertising ✅ Social selling ✅ Promotion and coordination of your participation at international events✅ Social Media (Facebook, Instagram, Twitter, LinkedIn)✅ SEO (Search Engine Optimization)✅ Email Marketing✅ Content marketing (in Spanish and English)CONTACT ME:✅Web: monica-simon/com✅Email: monica@monica-simon.com
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  • Mónica Simón | Marketing & Comunicación
    Marketing Consultant | Demand Generation & Brand Positioning For Your Business In Spain
    Mónica Simón | Marketing & Comunicación Nov 2017 - Feb 2019
    San Sebastián
    Looking to enter the market in Spain? Do you need help to position your BRAND and generate LEADS for your sales team? Do you need a marketing consultant?➶ Entering a new market can be tough, even more when you haven't an established and solid infrastructure in that market yet. But you need SALES, you need your business to GROW. ➶ I'd love to offer you my 20+ years of experience helping companies like yours grow in international markets. My extensive experience in B2B marketing, my familiarity with the Corporate business culture and my knowledge of the Spanish market are the perfect combination for BOOSTING your business in Spain.WHO I HELP:➶ Sales and Marketing teams in B2B organizations entering the Spanish market and with a strong need of QUALIFIED LEADS and BRAND POSITIONING. HOW I HELP:I do B2B marketing for: Lead generation - Sales Enablement - Brand Positioning✅Goal-oriented marketing campaigns✅Management and execution of online campaigns (Email marketing, SEM, SMM)✅ Management and execution of offline campaigns (Telemarketing, Direct Mailing, etc.)✅ Management of your brand's presence in social media✅ Coordination of your events (Logistics, Content, Audience Acquisition)✅ Sales & Channel EnablementCONTACT ME:✅Web: monica-simon/com✅Email: monica@monica-simon.com
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  • Mónica Simón | Marketing & Comunicación
    Marketing Consultant | Digital Marketing Strategies For Smbs And Entrepreneurs
    Mónica Simón | Marketing & Comunicación Oct 2017 - Feb 2019
    San Sebastián, Spain
    Do you have very few or no marketing resources but a big need for selling more? Would you like to fuel all the potential of Internet to reach your ideal customers when they are ready to purchase? ➶ I'm a marketing consultant with a passion for digital marketing. For more than 20 years I have worked in large projects, inside and outside Spain, aimed at brand positioning and generation of business opportunities.➶ Now I bring the strategies of large corporations to small businesses and entrepreneurs like you and help them GROW with digital marketing. No matter how small you are, you should aim for BIG RESULTS!WHO I HELP:➶ Business owners of small companies and entrepreneurs without marketing resources but pursuing to SELL MORE with the help of Internet (and an experienced marketing consultant 💪)HOW I HELP:I recommend the most effective online marketing strategy to SELL MORE and I manage your digital marketing campaigns:✅Google Adwords campaigns (I'm certified in Search Advertising)✅Social Media Marketing✅Email Marketing✅Social Media (Facebook, Instagram, Twitter, LinkedIn)✅SEOCONTACT ME:✅Web: monica-simon.com✅Email: monica@monica-simon.com
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  • Ptc
    Marketing & Communications Manager | Corporate Events | America, Europe & Asia
    Ptc Oct 2010 - May 2017
    San Sebastián, Spain
    I’m responsible for growing attendance to PTC Live Global, the annual user conference in United States, and coordinating the promotion of the main international events, ensuring brand and message consistency. I manage two people. ACHIEVEMENTS:✅A year-over-year growth of 12% for five years and an average contribution to the company’s annual revenue of $2,5M ✅Built and executed a marketing plan for the regional events in Europe, China and Japan that increased attendance by 30%RESPONSIBILITIES:➜ I define the marketing and communication strategy and execute online and offline campaigns for the promotion of PTC Live Global and 150+ events worldwide➜ I work with cross functional teams (corporate marketing, product management, social media leads, sales teams, public relations, etc) to align messages and objectives ➜ I develop strategic partnerships and identify co-marketing opportunities with industry associations, publications and partners ➜ I provide regional marketers with a marketing framework, templates, promotional assets and marketing best practices for the promotion of 50 events per year ➜ I continuously track, monitor and introduce improvements in low performing campaigns using Google Analytics
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  • Ptc
    Marketing Manager | B2B Marketing Retail, Footwear & Apparel | Germany, France, Uk, Italy & Spain
    Ptc Oct 2008 - Oct 2010
    San Sebastian, Spain
    I’m responsible for positioning the Company as the leader of PLM solutions for the fashion and retail industry in Europe, as well as the generation of leads for the sales teams. ACHIEVEMENTS:✅In coordination with the Corporate program team, I define and execute the marketing plan for Retail which positions the Company as a leader of PLM solutions in Europe✅I generate business opportunities from top European brands where the Company didn’t have any presence: Hermés, Petit Bateau, Speedo, Primark, Sainsbury’s and MatalanRESPONSIBILITIES:➜ I promote and coordinate the company’s participation in seminars, round tables and industry events in four countries ➜ I manage Google Adwords campaigns in five languages ➜ I create and optimize a landing page in the company’s site ➜ I generate leads through very creative and impactful campaigns
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  • Ptc
    Marketing Manager | B2B Marketing For Spain & Portugal
    Ptc May 1994 - Sep 2008
    Madrid Area, Spain
    I’m responsible for positioning the Company as the CAD & PLM leader in Spain and Portugal, contributing to the annual growth of the company through the discovery of business opportunities and increasing channel partners marketing performance. I manage one person in my team, and supervise a team of 14 people from Channel. ACHIEVEMENTS:✅Management of offline and online campaigns for lead generation: more than 15,000 leads generated in 10 years, 700 closed deals and contribution of $3M to the company’s revenue.✅Strategic partnerships with HP, Oracle, Accenture, 3DConnexion, Sun, etc, gathering a total of 300,000 Euros for co-marketing activities ✅Offer support to the channel marketing teams, achieving revenue growths of up to 50% ✅Business opportunities generated in Spanish top accounts including Navantia, Santa Bárbara, Telefónica, Simón, etcRESPONSIBILITIES:➜ I found and run the Marketing & PR organizations for Spain and Portugal ➜ I develop and execute the annual marketing plan for brand awareness and lead generation➜ I launch PTC Expo, a series of annual user conferences that contribute a 10% to the annual revenue➜ I create 100+ references and case studies for lead generation and PR purposes ➜ I run the PR department to position the company as the industry leader
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Mónica Simón Echeverría Skills

Online Advertising Lead Generation Corporate Events Channel Direct Marketing Product Development Social Media Marketing Sales Multi Channel Marketing Management Enterprise Software Public Relations Product Management Market Planning Product Launch Product Lifecycle Management Demand Generation Strategic Partnerships Product Marketing Go To Market Strategy Digital Marketing Social Media Marketing Email Marketing Online Marketing Event Promotion B2b Marketing Marketing Consultant Search Engine Optimization Small Business Marketing

Mónica Simón Echeverría Education Details

Frequently Asked Questions about Mónica Simón Echeverría

What company does Mónica Simón Echeverría work for?

Mónica Simón Echeverría works for Assa Abloy Opening Solutions

What is Mónica Simón Echeverría's role at the current company?

Mónica Simón Echeverría's current role is EMEIA Marketing Specialist for SMARTair®, TESA Hotel and Aperio® - Helping businesses choose the access control solution that fits their security needs.

What is Mónica Simón Echeverría's email address?

Mónica Simón Echeverría's email address is ms****@****ptc.com

What is Mónica Simón Echeverría's direct phone number?

Mónica Simón Echeverría's direct phone number is (603)-598*****

What schools did Mónica Simón Echeverría attend?

Mónica Simón Echeverría attended Universidad Autónoma De Madrid, Icex-Ceco (Dirección Ejecutiva De Formación De Icex España Exportación E Inversiones), Fundación Uned, Marketingprofs University, Marketingprofs University, Icemd, Fundación Uned, Fundación Uned.

What are some of Mónica Simón Echeverría's interests?

Mónica Simón Echeverría has interest in Children.

What skills is Mónica Simón Echeverría known for?

Mónica Simón Echeverría has skills like Online Advertising, Lead Generation, Corporate Events, Channel, Direct Marketing, Product Development, Social Media, Marketing, Sales, Multi Channel Marketing, Management, Enterprise Software.

Who are Mónica Simón Echeverría's colleagues?

Mónica Simón Echeverría's colleagues are Olcay Söner, Lucas Conzelmann, Dave Edema, Luke Golder, Michal Weinhauer, Nathalie Hurel, Fabien Guilmant.

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