I help regional Marketing and Sales teams at ASSA ABLOY raise awareness and drive interest towards our wireless access control solutions: SMARTair, TESA Hotel and Aperio. WHAT I DO:I develop content and MarCom material (brochures, solution guides, product datasheets, case studies, videos, Social Media content), and define messaging and marketing tactics having in mind the needs of our channel 🔑(locksmiths, installers, integrators, EAC providers) and final customers 🏢 (security managers, property owners, business managers, etc) in very diverse verticals (commercial, education, health, residential, industry or entertainment).HOW I WORK:➳As EMEIA Marketing Specialist, I work closely with Sales, business development, product management and regional marketers to understand their market challenges and develop content that addresses our customers' security concerns and respond to their needs. In coordination with the business units I define the identity, messaging, and market positioning of our access control brands.➳I give support and share best practices with the regional marketing teams for the development of their DAS MarCom plans and the localization and efficient and impactful implementation of their campaigns➳ In my role, communication is key. Branding strategy, product positioning and campaign-related information need to be clearly and efficiently communicated to external and internal stakeholders. I leverage our multiple communication channels (bulletins, newsletters, intranet, LinkedIn, etc) to deliver the right message, to the right audience, in the right moment.MY STRENGTHS:I offer the marketing teams from the company's different brands (TESA ASSA ABLOY, JPM, Vachette, Abloy) my 25+ years of experience in B2B marketing, with a strong focus in digital content, lead generation, inbound marketing and internal and external communication. Likewise, I try to make the most of the knowledge and experience of the marketers I work with every day, either in the regions or in my own team.♥️️ In a world where security is becoming a priority, it's a privilege to work for ASSA ABLOY, a company that is committed to providing best in class wireless access control solutions for businesses and institutions of all sizes.
Listed skills include Online Advertising, Lead Generation, Corporate Events, Channel, and 26 others.