Monica Sisiu Email & Phone Number

Netherlands

Product management -lead mobile team to develop Digidentity mobile app and create eID wallet.

London, England, United Kingdom

London, England, United Kingdom

Enable BT Consumer to drive cross brand convergence at household level Lead the Data workstream for building the multibrand data household asset and self-served consumer dashboards to support targeted marketingDrive business transformation embedding data and customer insight in customer simplified journeysEmbracing the new ways of working through the agile.

London, United Kingdom

Key achievements: Launched client strategic marketing initiatives such as Mobile Insurance Champions Programme in retail channel which delivered 61% Attach Rate and 2% Churn improvement Optimized the client online sales journey and improved the online Attach Rate by 60%  Developed the Go to Market Strategy for Product redesign launch Supported business.

London, United Kingdom

• Key achievements: Supported the Strategy and Planning Director with responsibility for the consumer marketing profit & loss business plan, worth £4bn in revenue.
• Created the three-year strategic plan for the customer marketing business unit in partnership with the finance and the sales & marketing communication teams.
• Coordinated the integrated consumer marketing budget allocation, governance and tracking, driving cost efficiencies through marketing spend effectiveness methodology, cross teams budget re-allocation and leveraging the.
• Managed the commercial KPIs strategic scorecard by defining the performance indicators, reporting the results with detailed commentary and improved the governance process that was linked to the planning review.
• Risk management champion with responsibility for identifying new risks and assigning them to the adequate functional area within the unit managed the risk register for consumer P&L and drove migration plans. In 2016, 8.

London, United Kingdom

• Reported to the Global VP of Commercial Strategy with responsibility for the development of the global marketing budget & marketing spend effectiveness for the global commercial strategy.
• Coordinated the cost efficiency projects: achieved 50% savings in the $250m global marketing spend by optimising the budget allocation in line with the turnaround strategy, streamlined the investment mix based on the.
• Steered the brand & channel marketing, planning and operations teams to support the spend categories in their key initiatives during the fiscal year; set up budget tracking initiatives through fortnight and quarterly.
• Redefined the marketing planning process by centralising the strategic marketing investments and marketing functions into one global sales and marketing model.

London, United Kingdom

• Double reporting line to the EMEA VP Channel Marketing Director and Marketing Communications Director.
• Responsible for the marketing budgeting governance and marketing systems compliance at the EMEA regional level.
• Played a crucial role in company's turnaround from BBOS to Blackberry 10 platform, by implementing new information systems dedicated to marketing planning (Salesforce CRM) and procurement operations (SRM system as a.
• Supported the brand & channel marketing directors in cascading the quarterly plans for the EMEA countries, worked closely with the marketing communications team to develop the EMEA strategy linked with the countries.
• Led KPI tracking scorecard (e.g. market shares, digital growth), shared key learnings across functions, categories and territories.
• Provided budget reports and presentations to C-Level during the quarterly business reviews by offering a single focal view for marketing planning & strategy progress in the EMEA region.

Grenoble Area, France

Supported the Sales Strategy lead in defining and setting up the annual sales targets and monitoring the KPI scorecard in the EMEA Sales organization Delivered to C level insightful market analysis with future trends based on customer needs evolution, market KPIs and competitor results Participated into country business planning and sales targets.

Bucharest, Romania

Key achievements:Supported the Vodafone Romania Marcomms Director, for retail channel rebranding: 100 Vodafone stores + 200 partners stores and B2B direct response campaign managemenDeveloped the integrated marketing communication campaigns for retail channel: POSM; merchandising, collateral and demand generation tactical initiatives

Bucharest, Romania

B2B Direct & Interactive Marketing Communication

Bucharest, Romania

International Mba, International Management& Strategy

Activities and Societies: Strategy Consultant for EAV Production; Marketing Communication responsible for the organisation of the first.

Leadership Program, Digital Transformation Leader

Leadership Programme: High Performing People Skills, Organizational Leadership

https://www.london.edu/programmes/executive-education/topic/leadership/high-performance-people-skills

Bachelor'S Degree, Economics

Activities and Societies: Activities and Societies: Glaxo Smith Kline Romania - Summer Business School - Brasov 2003 Courses of.