Develop brand vision of Harness and 3 verticals: Nonprofit, Financial Institutions, and Enterprise (SaaS)Co-lead go-to-market strategy including ICP, Competitor Analysis, marketing tenants-Create marketing operational processes and cross-functional team integration-Build 2 creative teams from the ground up: Brand Studio and White-label Studio-Fluently navigate multiple ESPs including Braze, Sendgrid, Outreach, Hubspot, and ClickUp-Sit with Senior Leadership Team developing growth plan and vision for Harness brand and product-Lead content strategy and growth external agency for social channels

-Manage global retail experience on all channels in digital, OOH, VM, and activations.-Conceptualize and design omi-channel marketing campaigns-Manage team of designers and copywriters in redesigning VM signage resulting in an 8% lift in app downloads.-Lead retail team in brand forward experiences from conference booths to week long events-Work in partnership with stakeholders to launch NA and UK in-store retail markets.-Oversee production agencies in building global retail campaigns for Holiday and Afterpay Day.-Art direct motion creative for retail activations including NYFW and World Trade Center transit-Creative direct development of Afterpay's 'How It Works' landing page increasing awareness to payment methods and brand evolution

-Oversee B2B and B2C creative team on various top tier clients and industries including: GoodRx, LendingClub, HelloFresh, Lindblad X National Geographic, Spectrum Reach-Lead creative studio through new business initiatives resulting in 2 new clients in 1 year.-Manage time, budget and projects for clients and internal team P&R-Strategize and elevate creative while maintaining brand DNA-Research and analyze data in the marketplace to develop competitive and actionable creative (Lucid, Acxion, Litmus) with top KPIs in mind-Prepare client analysis decks and present opportunities for growth in all DR marketing channels-Mentor Design Studio for professional growth in digital sphere.-Staying current with digital trends and applications for supplemental client growth (Persado, MidJourney, Moveable Ink)

-Developed the Texture brand through all customer touch points: CRM, editorial, paid acquisition, and app experience-A/B, User, and Multivariate testing on multiple channels-Built and manage creative team/freelancers from concept to final art in both CRM and Aquisition-On-boarding team through new partnerships (Movable Ink, Appboy, Bounce Exchange, Olapic)-Assisted design of product sprints and app updates to be in unison with marketing initiatives-Create retail environment space at SFO Airport-Transitioned design team through Apple acquisition

-Lead creative team through ideation to production of daily marketing communications-Advanced team into responsive design for both email and site in partnership with front end developers and ExactTarget-Developed seasonal concepts and campaigns.-Art directed photo shoots and guided digital artists.-Facilitated launch of unique User Generated Content (UGC) on site.-Gathered weekly analysis in conjunction with brand strategic plan.

-Assisted in re-branding Men's Wearhouse and K&G websites.-Lead site functionality and usability; improved emails and enabled quick turnaround.-Partnered with analytic team in development of best practices.-Collaborated with site director on sale cadence and website strategies/promotions-Built and tested digital banners for better engagement and CTRs.-Develop seasonal campaigns from concepting, photoshoots, and site creation

-Executed visual design for iTunes Music. -Build promotional art for key artist and albums. Each creative was configured into multiple modules on the store's site with different sizes and placements. Deliverables were given and approved by the artist's record labels. -Helped design content on iTunes Music for the launch of iPad first generation.

-Responsible for advertisements, in-store product packaging, promotional materials and targeted emails. -Assisted marketing photo shoots.