Beyond Beer - Beats, Guaraná Antarctica, Mike's, Fusion, Tônica Antarctica, parceria Pepsico, entre outros.

Inovação de Cerveja - Budweiser, Stella Artois, Michelob UltraMarcas Premium & Craft - Colorado, Patagonia, Beck's

At Grey Brazil, I worked as a brand strategist dedicated to Procter & Gamble. My work was focused on hair care brands Pantene (both for Brazil and other LatAm markets), Aussie, laundry brand Downy and a growing delivery and technology brand, 99Food. - Communication and message planning for both online and offline channels;- Development of consumer research (qualitative and quantitative);- Market studies, desk research and benchmark analysis; - Digital campaign performance analysis for both paid and owned media; - Digital content and KOL strategy for Brazil and LatAm;- Global campaign adaptations with local insights;

Had the opportunity to join the Digital Market Intelligence and Marketing team at the biggest financial start up in Brazil. It was an important experience to gain more managerial and technological knowledge as well as start up flexibility.- Communications strategy and development to support sales team;- Suppliers and internal stakeholders management;- Research and development of content such as e-books to be used by the sales team;

My first place of work where I spent almost four years, first as an Intern, then Assistant and lastly as a Planner. There I performed basic Planning roles and developed some of my main skills: - Strategy Development, both on a higher level (brand, audience persona, consumer journey, competitive landscape), as well as on a more tactical level (messages, communication pillars, channel strategy, etc.); - Creative brief development;- Desk Research;- Market Studies & Analysis;- Qualitative and Quantitative Research;