Reporting to the CEO and leading a team of Marketing, Sales Operations, Retail Sales Channel and Dealer Sales Channel Directors and Managers to drive subscriber and revenue growth. Providing guidance to the Customer Experience team to oversee the customer journey and elevating the customer experience.• As a member of the Executive Leadership team, leading the development of mobile, Internet, cable/video and voice product roadmap to chart the vision and plans for delivering compelling customer value, competitive advantage and targeted revenue results.• Developing comprehensive assessments of the market including customer segments, motivations and loyalty criteria, competitive offers and capabilities, etc.• Building Sales Targets for four product lines sold in the Retail and Dealer channels. • Leading the Retail and Dealer sales teams to develop relevant sales strategies and dealer partnerships as necessary to deliver sales targets, KPIs and increased ARPU. • Creating compelling customer value propositions with positioning messaging to differentiate and enhance new product and service experiences.• Providing cross functional leadership to Sales Operations for Device Management, Product Management, Training, Reporting and Analysis. • Guiding the Marketing team to develop compelling marketing campaign briefs and collaborates to define comprehensive go-to-market strategies for new, innovative products and services for four product lines. • Advancing data-driven action strategies to optimize the consumer segment performance.• Developing business cases and plans for new promotions, service pricing and device agreements, including market and economic justifications.• Performance Management: Setting objectives and developing measures for evaluating products and services, profitability, market penetration and usage.

Led cross functional teams to initiate, develop and execute projects that strengthened T-Mobile High Speed Internet brand awareness.• Partnered with Consumer teams to lead Retail merchandising strategy, brand strategy and marketing campaigns.• Partnered with Digital Marketing teams to build out brand messaging through T-Mobile.com. Created roadmaps to increase customer engagement and effectiveness. • Redesigned the Home Internet CRM program, including acquisition and lead nurture Email, T-Mobile Tuesdays and SMS campaigns through partnerships with Zeta, Adobe, IBM, and creative agencies for Broadband and Fiber LOBs. • Created marketing briefs and stewardship for Retail messaging and Local Marketing to support lift from in-quarter guidance.• Initiated, substantiated and maintained marketing claims for Consumer Internet.• Oversaw the DTC brand messaging in digital marketing and paid search.• Led integrated marketing planning efforts and coordinating across Brand Marketing, Small/Rural Markets, Voice, Product and all sales channels.

Led Go-to-Market, sales enablement/readiness, demand generation and merchandising development across Retail, Direct Sales and Dealer-Partner sales channels. Drove the goal of accelerating qualified conversions/activations through the sales funnel and unlocking new opportunities for rapid sales growth. • Established new structure for development and execution of sales enablement programs for the newly launched High Speed Internet product.• Responsible for Retail Merchandising and brand messaging of Emerging Products in all stores. • Built the D2C Branding Playbook for D2C including digital marketing guidelines, e-mail/ direct mail/social marketing campaigns, branding assets and sales enablement tools. Engaged with Dealers to develop digital marketing campaigns.• Awarded Q4 2021 Marketing MVP for quick deliverables to the KPIs. • Contributed to #1 in High Speed Internet net customer adds Q4 2021- Q4 2023 - the fastest growing Home Broadband provider in the industry.• Leader of the Channel Intern Program to hire and coach Interns, building a solid bench for employee development.

Strategized with business leaders across our Marketing, Sales, Customer Operations, Supply Chain and IT organizations to champion the design and development of wireless products and services for commercialization. * Defined high level Product and Go-To-Market Strategies by utilizing data driven market analysis, customer expectations and technology enhancements.* Created business requirements, customer journeys, benefit hypothesis and acceptance criteria for final product designs. * Developed and led eight Spectrum Stores Customer Experience Improvement projects through portfolio development for the product roadmap. * Responsible for the delivery of Spectrum Mobile coverage map updates, market expansions and 5G overlays from Ookla for SpectrumMobile.com* Leader of the Spectrum Mobile expansion eligibility into 61 new market territories. Managing up to 55 Stakeholder groups for delivery of designated markets. * Led the development of the Omni Channel program including SpectrumMobile.com, Inbound Sales and Spectrum Stores sales channels and operations.* Product Development Lead for the development of the Retail Partners/Indirect Dealer sales channel buyflow.* Built and managed the Spectrum Mobile Experience Store for out of footprint exposure and to serve as a working lab for all four Spectrum product lines. * Winner of the 2019 Charter Champions - Charter Achievement Award for the leadership of the Mobile Hawaii market launch.* Finalist of the 2020 Leading Simplicity - Expertise Award for the launch of the Return to Any Store program

Regional Director of Field Marketing responsible for leading and developing a team of Marketing Managers to design and execute B2C and B2B acquisition marketing programs supporting seven western states.• Oversaw media buys with agencies/vendors, managed deliverables and tracking the ROI of digital marketing, print and radio advertising, OOH, promotional launches, sponsorships, marketing communications, e-mail campaigns, mobile campaigns and social media. Provided leadership to the media team by determining objectives, strategies and tactics designed to acquire new customers and improve brand metrics. • Developed playbook go-to-market acquisition and retention strategies that supported growth in market share, porting and a 59% increase, or an increase of 7.72 basis points in Share of Gross Adds across the seven state region during tenure in 2H2016 and 2017. This contributed to strategic positioning for merger/acquisition activity with T-Mobile.• Managed Marketing, Multicultural, Community Affairs/Public Relations and OPEX multi-million dollar budgets to a 0% variance.• #1 in West Area 2017 Social Media activity metrics.• Received a national "Award for Excellence" for the Mountain Southwest Region P360 New Store Campaign from Marcelo Claure, CEO. • Awarded "2016 Hispanic Marketing Partner of the Year" from the Arizona Diamondbacks. Collaborated with the Colorado Rockies to create the first Los Rockies Hispanic Heritage campaign.• Member of the Mountain Southwest Leadership team and the Sprint Transformation team, reporting directly to the Regional President.

As a member of the West Division Marketing Organization, responsible for Sales Operations, Communications and Implementation for Xfinity Communities, including all MDU Sales channels.* Partnered with AppDev, Sales and cross functional teams to launch Salesforce.com productivity tools such as Property Lab and SalesSpace Communities. * Provided best practices to the other Divisions for go-to-market plans. The West Division was first to market for tools and promotions. * Responsible for internal communications and program launches such as Community Rewards, Gratis Accounts Tools, Bulk Pricing launches and product upgrades.* Brought together all regions in the West Division to collaborate on operational tools and projects through the development of the West Division MDU Operations Team.* Managed projects and internal communication campaigns that supported sales enablement and the product penetration goals of WiFi, Cable Video and Voice in three Xfinity Communities sales channels* Drove revenue generating projects through all regions based upon Bulk pricing programs. * Member of Women in Cable Telecommunications

Developed and planned the implementation of large scale departmental programs and projects. Created strategic projects to identify customer experience gaps and improve service delivery across sales channels and touch points.• Designed cross-channel programs including the Retail to Business program, ranked #1 in West Area y/y growth. • Produced market readiness Network communication plans for sales teams and the subscriber base. Reduced escalations by 75%. • Used quantitative analysis to measure Net Promoter Score performance, its impact on churn predictors and effects on the brand. Coordinated with multiple departments to resolve 80% of repeat issues. Increased ranking by nearly 35% y/y.• Developed segments of the regional social media program and increased activity by 28%. • Mentor to the Sales Ops Action Team to create innovative improvements in culture, skill development and communications for the organization. Coached 66% of my hires to promotions within five years.

Leader of a high performing Indirect Dealer Channel Marketing and Sales Operations team which executed all programs that enabled sales channel success including channel support, tools, systems support, commissions, promotional launches, sales and activity reporting and all communications from a budget of $580K.• Product Lead for Converged Solutions, Comcast co-marketing product. Ranked #1 enterprise-wide in Verizon Wireless for activations per retail door. • Improved merchandising development, execution and communications to rank #1 in Premium POS Merchandising Audits in West Area. Supported by managing the Indirect Retail Agent Co-op budget to $185K. • Partnered with Finance to create processes to minimize the customer credit budget. Ranked #1 in West Area and deemed Best Practice.• Redesigned processes to reduce equipment allocation time by 90% and reduced turn around time for the Iconic Portal by 50%. • Created the Regional Distribution Optimization strategy to analyze and support the addition of approximately 18 incremental sales outlet locations and 10 relocations annually. Collaborated with Finance to streamline the Development Fund process.• Developed strategic partnerships and provided consulting to the Premium Agents with the creation of their marketing plans.• Responsible for all marketing and operations communications to National, Premium and Local Agents.

Built a strong team of eight Consultants to develop and execute marketing campaigns to support the sales and revenue goals of the Retail, B2B and Indirect sales channels. Specialized in sports marketing, customer experience, branding and messaging, merchandising management, advertising, marketing communications, distribution planning, youth and multicultural segment growth, and music sponsorships.• Established a new strategy managing the Denver Broncos, Utah Jazz, Colorado Rockies and seven college sports sponsorships from a $3M sponsorship budget. Selected by Motorola to design and manage their $500K sponsorship of the Denver Broncos.• Drove negotiations with vendors and agency partners to develop bilingual campaigns increasing traffic to sales channels including OOH, direct mail, print, radio, text, and street teams. Enhanced radio buy 35% y/y, quadrupled direct mail campaigns y/y, and restructured OOH advertising to increase impressions by 200%. • Contributed to increased regional market share by 78 basis points y/y. • Developed the regional Go to Market Launch Program to set the standard for new pricing, product and handset launches. • Created sales channel change initiatives to increase our Net Promoter Score by 15% y/y.• #1 West Area in the execution and results of customer loyalty campaigns, contributing to an 18% increase in renewals and a 6 basis point reduction in y/y subscriber churn.• Elevated sales channel merchandising and ranked #1 in the enterprise for Merchandising scores.• Leveraged strategic relationships of music sponsorships. Ranked #1 in West Area in contribution to the Youth segment at 30%.• Leader of the 2009 Alltel Conversion project for the region with full operational responsibility of the conversion. Migrated 120K customers from Alltel to Verizon Wireless while minimizing churn. • Developed and managed the Verizon Wireless 2008 Democratic National Convention multifaceted $542K branding and advertising campaign.

Created Regional Marketing Communication projects related to print advertising, direct mail, radio buys and FSI inserts. • Increased traffic growth within the Retail Channel through direct mail, grand openings, merchandising, mall marketing and radio campaigns. Increased Retail store grand opening metrics by 205% and tripled Indirect store grand opening activity.• Leveraged regional sponsorships and events to provide sales growth opportunities and increase community relations. Decreased budget by 25%.• Developed, presented and gained approval from our managed Partnership Markets on annual marketing plans in shared markets.

Managed all Go-to-Market activities related to the development and sales effectiveness of all price plans, promotional pricing, pricing offers and incentives, handsets and all products and services sold by Verizon Wireless.• Ranked #1 in NW Area with a product penetration rate of 38%.• Maximized value through product management by setting growth targets, business objectives and brand strategies for all new Verizon products. Implemented product launch testing, training, sales commissions, sales incentives, price changes and promotions, product sunsets and exit strategies that supported our revenue goals. • Launched revolutionary products such as Mobile Web, Text Messaging, digital service and Family Share price plans. • Partnered with Finance to create profitable new price plan suites and promotions to maximize value. Redesigned calling footprints for increased revenue streams. • Resolved billing system issues such as loading and testing, closing of inactive plans and billing conversion issues.• Contributed to handset pricing strategy and leveraged handset vendor relationships. Managed customer segment equipment replacement and accessory programs based upon profitability. • Communicated all marketing updates including handset and accessory status reports, price changes and promotions to Sales, Customer Service and Inventory organizations.• Led the 2002 Mountain Region Billing Conversion cross functional team for the acquisition of CommNet Cellular customers.

Responsible for creating and implementing strategic loyalty projects within the Mountain Region to maintain the lowest churn among all competitors. Created initiatives impacting customer touch points along the customer journey.• Managed various customer segment pricing migrations including a Colorado Government Migration project which targeted 35K customers. This increased revenue and customer profitability per user by 40%, and achieved a 60% migration rate.• Leadership on a cross functional team that developed and launched the two year contract program for the Northwest Area to decrease churn. Delivered a 48% take rate for new customers at launch.• Developed and managed a handset upgrade project that earned an overall cost savings of $305K for the West Area.• Designed the Northwest Area Customer Referral program which was launched AirTouch-wide in 2000.• Leader of the AirTouch Brand Promise team.