Monica Ukah Email & Phone Number

Los Angeles, Remote

Partner with DR Creative, Business Insights, Dev, and Paid Media teams to drive measurable results for top clients, including well-known brands such as Hello Fresh (domestic and international), Factor, IPSY, The Farmer’s Dog, and Us Weekly.Oversee the P&L, CPA, CVR, profit margins, and revenue metrics for each client’s omni-channel custom landing page funnels.Provide actionable UX and conversion insights for business-critical initiatives across Affiliate Marketing, Email Marketing, and the So Yummy x Bella retail experience. Offer data-driven recommendations to optimize customer engagement and enhance the user journey, ensuring seamless integration across digital and physical touchpoints.Report on annual OKR progress and campaign performance to stakeholders and executive leadership on a weekly basis.Manage team resources, including Instapage, Hotjar, Unbounce, Squarespace, OpenAI, and other AI/LLM/generative AI tools, to maximize impact and efficiency across the team.Research and implement the latest ad platform products on Meta, TikTok, Snapchat, YouTube, Reddit, and Pinterest. Leverage platform insights to optimize the conversion funnel and drive data-informed decision-making.

Milwaukee, Wisconsin, United States

Led creative ideation for organic and paid marketing spend materials. Managed a team of 3 direct reports and provided mentorship and career development (360 feedback, OKR check-ins). Supervised external agencies on the successful creation of time-sensitive deliverables. Established a creative review and project management process using Asana. I enjoyed the challenge of shifting into Food & Beverage after having worked in Lifestyle, Fashion and Beauty verticals for the majority of my career.

Los Angeles

I was interested in learning more about the Merchandising arm of our business. My collaborative feedback and quick mastery of new programs served me well in this new department.I worked closely with the Director of Trend to create beautiful e-commerce environments for our 2.2 million subscriber-shoppers. I built out Shopify stores for several FabFitFun in-house brands as proof of concept for a C-Suite project.Additionally, I mentored our temp-hire and established an improved asset management system for the 1000+ SKUs that went live for each of the 8 flash sales that year.I completed digital "walk-throughs" of online inventory, applied code updates and corrections to product detail pages via WooCommerce, and led QA processes for all flash sales.

Los Angeles

I was promoted to the Senior position after 7 months as Creative Specialist. This role was instrumental in my development of excellent creative project management skills. I oversaw the ideation and completion of over 80 assets each quarter; it was definitely a "baptism by fire" situation! At the senior specialist level, I onboarded and trained a supporting team of 3. We collaborated with in-house Creative, Merchandising, and Product teams to create new marketing material throughout the year. Additionally, I was present at all Photo/Video shoots offering marketing's take on the creative direction and product styling. Assets created went live on Facebook and Instagram ad campaigns across U.S., Canadian, and U.K. markets with multi-million dollar ad spend.

Los Angeles, California

Greater New York City Area

- Organized the fashion and beauty supply closets, checked in and returned garments and fine jewelry samples, and assisted with photo shoots. Pitched story ideas for both the printed publication and the digital website. - Performed secretarial, administrative and organizational tasks such as managing the schedules and events for the Fashion, Beauty, and Style editors. - Conducted trend forecasting and story research. Contributed behind the scenes content and on-set assistance for the annual HBCU Campus Queens photo shoot. - Served as a representative of the magazine at important press releases and events.